Targeted Resume Examples & Template to Personalize
A targeted resume works because it’s personalized to the job description and the company. In this article, you’ll learn how to tailor your resume to get jobs.
You sell things on the Internet. That’s an understatement. But you understand the 3-second attention spans. This guide will help you write a digital marketing resume that flies.
Abstract: Digital marketers use digital channels such as email marketing or online ads to generate leads and build brand awareness. The purpose of your digital marketing resume is to show how successful your digital campaigns were and prove you know your way around digital marketing tools.
We have a cold lead. We need to build a funnel to convert this lead. Luckily, our conversion goal is a mere first phone call. That should be easy. There is only one problem. The product is you.
Whether you build funnels, create PPC campaigns, or do analytics magic behind the scenes, you understand one thing. The human attention span is not a span. It’s a point. Like a free electron, seemingly stopping for us, but really it is in all places at the same time.
Your digital marketing resume must show you understand that from the get-go.
In this guide:
Let’s get the storyboard out.
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1647 Brannon Street
Los Angeles, CA 90017
213-354-0308
RobertSMitchell@gmail.com
linkedin.com/robertsmarketing
Resume Summary
Inventive digital marketer with 4+ years of experience and a scientific approach to fine-tuning every aspect of the digital presence, which results in up to 10x ROAS. Presided over all digital marketing operations of 17 beauty and lifestyle brands for Gloss Group during a period of 300% growth in 18 months. Managed a $2m annual marketing budget to consistently deliver above 4x average ROAS. Seeking to scale existing competencies to a larger challenge and provide record returns for Louis Vuitton.
Work Experience
Digital Marketing Manager
Gloss Group, Los Angeles
January 2018—April 2020
Digital Marketing Specialist
NiceCream, Los Angeles
February 2015—December 2017
Skills
Education
BA New Media & Internet Marketing, 2014-2016
University of California, Los Angeles, CA
Languages
Certifications
That’s a first-page-of-Google digital marketing resume. Now here’s to write your own:
You can A/B test every single minute variable until you run out of jobs you can apply to, or more likely, consider launching a stress ball business. Or launching your stress ball out the window.
Follow these structural rules to make your digital marketing resume clear and legible first of all. The creative touch can come later.
Here’s the business resume format:
Expert Hint: If you have worked mostly as a freelancer up to now, you may want to consider a functional resume layout. This way, you can list key projects and achievements under each competency, like ‘PPC ads’ or ‘Brand Strategy’, instead of having a long list of projects for the reader to scan for the right competency.
Here is the top of your funnel. Your resume profile is like the headline of your PPC ads. You’re trying to grab their attention and get them into your funnel. Like any product, you ought to try to advertise at least your 2 strongest sides.
But remember, just like advertising, it’s not about you, it’s about your audience. What are your two strongest sides to them? Craft an attention grabbing professional summary by answering each questions concisely:
Just like your PPC headlines, they are easier to write once you have the whole product figured out. Write your resume summary at the very end.
Don’t hide behind empty statements and generalizations. Results are easily measurable in your line of work. The same applies to writing an entry-level resume. But this time, instead of writing a summary of qualifications, write a resume objective.
Also called a career objective statement, a resume objective focuses on projects, internships, school achievements and volunteer work and shows how you can use the skills you’ve developed so far to benefit your future employer.
Oops! You don’t need Google Analytics to know the second doesn’t sell. The first example, though, shows measurable achievements that will make the recruiter say “wow”.
Expert Hint: Don’t lie on your resume even if you’re writing a resume with no experience and applying for a junior position—an experienced recruiter will quickly see through it.
You’re in a very lucky position, having a career in a field where there are analytics for every single minute detail. Backing up your talk with numbers and metrics is the most effective strategy to convince someone to hire you.
It allows them to imagine exactly what you can do for them. Talk about the projects, budgets, ROAS, big name accounts you have dealt with. Think about the times you mentored and trained others. Cite numbers and metrics throughout.
Showcase a range of proven experience and completed projects that matches the employer’s expectations. Use powerful resume words to start each line and use the STAR (Situation-Task-Action-Result) formula to help you out.
Digital Marketing Manager
Gloss Group, Los Angeles
January 2018—April 2020
Digital Marketing Manager
Convertz, Los Angeles
February 2016—December 2017
When you work with as many tools as in digital marketing, there may be some things that you would like to list, but don’t warrant a whole bullet point. Perhaps there’s a software or a skill that matches that description.
You can list those in a resume skills section, unless you’re a negative-space-loving minimalist.
Expert Hint: If you really have a lot of projects under your belt, a two-page resume is acceptable in digital marketing. Make sure you craft a targeted resume for each position, especially focusing on the resume summary to match their desired skills.
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Results speak for themselves. Nobody cares if you dropped out of kindergarten if your marketing converts. Devote more space to skills, experience, and tools you have mastered. Simply list your major, school name, and graduation date.
Here’s an example of how to list your education on a resume:
Education
BA New Media & Internet Marketing, 2014-2016
University of California, Los Angeles
Expert Hint: If you are writing a resume with no experience in digital marketing, you can add relevant coursework or scholarships to your resume, too.
The bottom of your resume is not an ‘About Me’ section. It is perfectly manageable to appear interesting and likeable while only relaying information that is highly relevant to your position. Your yoga habits notwithstanding.
Structure bonus resume sections under clear headings:
Compare these two digital marketing resume examples:
Awards
Languages
Certifications
Added Information
To increase conversion, write a digital marketing cover letter. More than 50% of hiring managers still expect to get a cover letter attached to a resume.
Expert Hint: A PMP (Project Management Professional) certification is the gold standard in IT projects, but can be translatable to creative projects too, and can help with moving up to higher levels of management.
Double your impact with a matching resume and cover letter combo. Use our cover letter builder and make your application documents pop out.
Want to try a different look? There’s 18 more. A single click will give your document a total makeover. Pick a cover letter template here.
Remember the following pointers:
Did you find our digital marketing resume examples helpful? Did we help you get your digital marketing resume right? Leave a comment. We’ll be happy to reply.
A targeted resume works because it’s personalized to the job description and the company. In this article, you’ll learn how to tailor your resume to get jobs.
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