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Social Media Manager Resume Sample [2023 ready]

In the game of eyeballs, you’re a hardened digital warrior who pulls clicks and likes like a magnet. Now convince the hiring team with this social media manager resume sample.

Tom Gerencer, CPRW
Career Writer at ResumeLab
Social Media Manager Resume Sample [2023 ready]

Here comes a share-worthy social media manager resume sample.

 

Just follow this resume writing formula and show your social media marketing skills and accomplishments in the most persuasive way. Your resume's conversion rate will skyrocket!

 

In this guide you'll find:

 

  • A social media manager resume sample better than most.
  • How to write a social media marketing manager resume with high relevance.
  • How to make a targeted social media manager job description for resumes.
  • Why you can’t just list social media manager skills (and what to do instead).

 

Save hours of work and get a job-winning resume like this. Try our resume builder with 20+ resume templates and create your resume now.

 

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CREATE YOUR RESUME NOWsocial media manager resume example

 

What users say about ResumeLab:

I had an interview yesterday and the first thing they said on the phone was: “Wow! I love your resume.”
Patrick

I love the variety of templates. Good job guys, keep up the good work!
Dylan 

My previous resume was really weak and I used to spend hours adjusting it in Word. Now, I can introduce any changes within minutes. Absolutely wonderful!
George

Are you sure you need a resume for social media manager jobs? What about your other marketing talents? See these guides:

 

Haven't found what you're looking for? Check all our professional resume examples.

 

Social Media Manager Resume Sample You Can Copy and Use

 

Let's start with a perfect resume for a social media manager:

 

Lara Syomin

Social Media Manager

 

Personal Info

 

Phone: 641-670-1165

Email: larasyomin@gmail.com

linkedin.com/in/larasyomin

twitter.com/larasyomin

facebook.com/larasyomin

 

Summary

 

Driven social media manager with 5+ years of experience growing followings for top firms. Seeking to grow Greenfire Reach's engagements massively. At Million Eyeballs , averaged 24% increase in social shares and 30% engagement boost for clients.

 

Experience

 

Social Media Manager 

Million Eyeballs Agency, Mason City, Iowa

2016–2019

  • Managed team of 3 social media associates, increasing followers 25%, generating 12+ text, video, and image posts per day.
  • Ran contests that generated 500 to 3,500 Facebook shares for clients like the University of Iowa and Casey's General Stores.
  • Sourced 700+ images and wrote over 500 captions. Used Photoshop and Illustrator to develop 300+ original designs.
  • Actively responded to and answered 1,000+ consumer questions. Increased 1-on-1 engagement with target market 200%.

Key Achievement:

  • Directed social media campaigns that created a 24% increase in social shares and a 30% increase in overall engagement with posts.

 

Social Media Manager 

Chargepath Stores, Mason City, Iowa

2014–2016

  • Created and scheduled 50+ social media posts per week in Facebook, Twitter, Instagram, and other channels.
  • Raised audience engagement by 30% in 6 months.
  • Optimized posts by testing out content at different times.

Key Achievement: 

  • Ran Facebook contest generating 2,000+ shares and 8,000 comments. All 25 stores saw a 20% bump in revenue.

 

Education

 

BS Marketing

Iowa State University

2010–2014

Conducted senior project that got 3,000 Facebook shares, raising $4,500 for a local animal shelter.

 

Certifications

 

  • 2019 - Social Marketing Certificate - Hootsuite
  • 2018 - Social Media Certification - Boot Camp Digital

 

Additional Activities 

 

  • Maintain 15,000+ Twitter followers and 7,000+ Instagram followers.
  • Used Facebook to raise donations 22% for local animal shelter.

 

Hard Skills: strategy, planning, social campaign management, copywriting, market research

 

Soft Skills: communication, collaboration, interpersonal skills, creativity

 

Here’s how to write a social media manager resume that will get you the job:

 

1. Pick the Best Social Media Manager Resume Format

 

The truth about social media manager resumes:

 

You’d never write a 30,000-character Facebook post.

 

Your resume format makes just as big a difference.

 

Follow the tips below, and you’ll stand out like King Bach or Amanda Cerny.

 

Social Media Manager Resume Format

 

Expert Hint: A study by eMarketer shows 90.4% of millennials use social media—by far the biggest demographic. If you’ve had success engaging millennials, show it in your resume for social media manager jobs.

2. Share a Social Media Manager Resume Objective or Summary

 

Caution:

 

A social media manager resume is like a Tweet. Bad ones get ignored.

 

How can you engage employers instead?

 

By starting with a click-worthy career objective or career summary.

 

Use:

 

  1. An adjective (driven, engaging)
  2. “social media manager”
  3. Years of experience (1+, 4+)
  4. Who and how you’ll help (grow Greenfire Reach's engagements...)
  5. Best social media resume achievements(24% increase in social shares...)

 

Tip—save it for last. That makes it easy.

 

See these social media manager resume samples:

 

Social Media Manager Resume Summary—Example

Good Example
Driven social media manager with 5+ years of experience growing followings for top firms. Seeking to grow Greenfire Reach's engagements massively. At Million Eyeballs , averaged 24% increase in social shares and 30% engagement boost for clients.
Bad Example
Experienced social media manager, skilled in social campaign management and Hootsuite. A powerful company liaison who works to successfully increase social shares and boost engagement. Strong team player.

Break out the hired filter.

 

The second of those social media manager resume samples is passable. But the numbers and achievements in the first prove social warrior skills.

 

But—

 

What if your social media manager experience is still in A/B testing?

 

See this entry-level resume for social media manager jobs:

 

Entry-Level Social Media Manager Resume Objective

Good Example
Engaging social media manager certified in Hootsuite and skilled in copywriting and photography. As marketing associate at Chargepath Stores, created 5+ social media posts each week, raising engagement 10% in 6 months.
Bad Example
Entry-level social media manager, skilled in creating social media posts and raising engagement. A capable photographer and writer who is highly skilled in using Hootsuite. A hard worker and a creative thinker recognized for dedication to success.

Compare:

 

The second of those entry-level social media manager resume examples works okay.

 

But—

 

They don’t want an “okay” social media manager.

 

The ResumeLab builder is more than looks. Get specific content to boost your chances of getting the job. Add job descriptions, bullet points, and skills. Easy. Improve your resume in our resume builder now.

 

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Nail it all with a splash of color, choose a clean font, and highlight your skills in just a few clicks. You're the perfect candidate, and we'll prove it. Use our resume builder now.

 

3. Balance Your Social Media Manager Job Description and Skills Section

 

What social media manager skills go well in resumes?

 

See this list:

 

Social Media Manager Resume Skills

 

Hard Skills:

  • Marketing Analytics
  • Hootsuite
  • Campaign Planning
  • Copywriting
  • Photography
  • Photoshop
  • Content Creation
  • Audience Identification
  • Post Optimization
  • Consumer Engagement

 

Soft Skills:

 

If you want more, here is a complete list of marketing skills

 

But stop a second.

 

Don’t spam them all into your resume work experience section.

 

Instead—customize each resume you send.

 

How?

 

Track down unique resume keywords. They’re the skills to put on a resume mentioned in the job ad.

 

See these social media manager resume samples:

 

The job wants skills in video, contests, Photoshop, and answering consumer questions

 

Social Media Manager Job Description for a Resume [Sample]

Good Example

Experience

 

Social Media Manager

Million Eyeballs Agency, Mason City, Iowa

2016–2019

  • Managed team of 3 social media associates, increasing followers 25%, generating 12+ text, video, and image posts per day.
  • Ran contests that generated 500 to 3,500 Facebook shares for clients like the University of Iowa and Casey's General Stores.
  • Sourced 700+ images and wrote over 500 captions. Used Photoshop and Illustrator to develop 300+ original designs.
  • Actively responded to and answered 1,000+ consumer questions. Increased 1-on-1 engagement with target market 200%.

Key Achievement:

  • Directed social media campaigns that created a 24% increase in social shares and a 30% increase in overall engagement with posts.
Bad Example
  • Worked as social media manager. Responsible for increasing followers and generating engaging social media posts daily.
  • Sourced images, created designs, and wrote captions for posts.
  • Directed social media campaigns that increased social shares and engagement.

Amazing.

 

The second of those social media manager resume examples is easy. But the first will make employers see you in the job.

 

Do it like that and you’ll vibe like Huda Kattan on the job hunt.

 

But—

 

What if your social media manager story is just starting?

 

Get achievements for an entry-level resume from non-SMM jobs.

 

See these social media manager resume examples with no experience:

 

The job wants proficiency in Instagram, post optimization, and Facebook contests.

 

Entry-Level Social Media Manager Resume Job Description [Sample]

Good Example

Marketing Team Member

Chargepath Stores, Mason City, Iowa

2018–2019

  • Created and scheduled 5+ social media posts per week in Facebook, Twitter, Instagram, and other channels.
  • Raised audience engagement by 10% in 6 months.
  • Optimized posts by testing out content at different times.

Key Achievement:

  • Ran Facebook contest generating 2,000+ shares and 8,000 comments. All 25 stores saw a 10% bump in revenue the following week.
Bad Example

Marketing Team Member

Chargepath Stores, Mason City, Iowa

2018–2019

  • Assisted with implementation of marketing campaigns.
  • Conducted daily copywriting for blogs and press releases.
  • Collaborated with marketing team to facilitate strategy creation.

Pow.

 

Do it like the first of those social media manager resume samples to make an impression.

Expert Hint: A study from the Pew Research Center shows 68% of all Americans use Facebook and 73% use YouTube. Highlight those in your resume for social media manager positions. But—if you’re targeting younger audiences, don’t miss Instagram, Pinterest, and Snapchat.

4. Get ROI from Your Education Section

 

Hey, you don’t need college in a resume for social media managers.

 

Right?

 

Well—

 

You don’t need to write Facebook posts either. But a good one can get lots of shares.

 

It’s the same with the education section of your resume.

 

Optimize it like this social media manager resume sample:

 

Social Media Manager Resume Example—Education

Good Example

Education

 

BS Marketing

Iowa State University

2010–2014

  • Excelled in social media management classes.
  • Conducted senior project that got 3,000 Facebook shares, raising $4,500 for a local animal shelter.

#hired

 

That social media marketing manager resume proves skills. It’ll stand out like JetBlue against the other resumes.

 

5. Add Special Sections to Your Social Media Manager Resume

 

Here comes the finish line.

 

Before you send in your social media manager resume—

 

Boost your wow factor.

 

The marketing manager wants to know you’re a great employee.

 

Show that by including one of these:

 

 

See these social media manager resume examples:

 

Social Media Manager Resume—Other Sections

Good Example

Certifications

 

  • 2019 - Social Marketing Certificate - Hootsuite
  • 2018 - Social Media Certification - Boot Camp Digital

 

Additional Activities 

 

  • Maintain 15,000+ Twitter followers and 7,000+ Instagram followers.
  • Used Facebook to raise donations 22% for local animal shelter.
  • Photography
Bad Example

Additional Activities

 

  • Knitting
  • Baking

Nice.

 

The first of those social media manager resume samples isn’t just filling the form.

Expert Hint: Write a cover letter for your resume for social media manager jobs. Just like with a great social post, engage the hiring team by making it about the reader.

Haven't written a cover letter yet? See these related guides:

 

Double your impact with a matching resume and cover letter combo. Use our cover letter generator and make your application documents pop out.

 

CREATE YOUR COVER LETTER NOW

 

CREATE YOUR COVER LETTER NOWcreate your cover letter now

Want to try a different look? There's 21 more. A single click will give your document a total makeover. Pick a cover letter template here.

 

Key Points

 

Here’s how to write a social media manager resume:

  • Begin with a great social media manager resume template. Customize it with peak moments from your social media career.
  • Include social media manager skills like Hootsuite or marketing strategy. But—use your experience section to show you’ve used them.
  • Write a social media manager resume objective like a highlights reel of your best social marketing moments.
  • Add special resume sections with even more social media manager achievements.

 

 

About ResumeLab’s Editorial Process

 

At ResumeLab, quality is at the crux of our values, supporting our commitment to delivering top-notch career resources. The editorial team of career experts carefully reviews every article in accordance with editorial guidelines, ensuring the high quality and reliability of our content. We actively conduct original research, shedding light on the job market's intricacies and earning recognition from numerous influential news outlets. Our dedication to delivering expert career advice attracts millions of readers to our blog each year.

 

Frequently Asked Questions about Social Media Manager Resume

 

How to become a social media manager with no experience?

 

If you’re an aspiring social media manager, you can fast-track your career by involving yourself in various activities. Here’s a list of things you can do to develop in the social media field:

 

  1. Consider enrolling in studies and courses.
  2. Run your own social media channels and track results.
  3. Test tools dedicated to social media management on your own.
  4. Expand your network and make inspiring connections.
  5. Volunteer for smaller brands and organizations.
  6. Start with your very first freelancing experience.

 

Once you gain relevant experience, create a resume for the first job or a career change resume that lists your achievements. You can also tweak your LinkedIn profile to increase the chances headhunters spot you.

 

What should a social media manager put on a resume?

 

When creating a social media resume, applicants should emphasize their work experience and the measurable results they achieved. Their accomplishments should be followed by relevant skills, education, coursework, and additional sections like awards and interests that fit a particular resume. They can also link to their social media profiles to prove their expertise. An excellent social media manager's resume starts with a captivating resume profile that gives a glimpse of the candidate’s experience, skills, and attitude. It also uses action words that make it sound more confident and dynamic.

 

What is the role of a social media manager on a resume?

 

A social media manager plans, adjusts, and measures the outcomes of social media strategies implemented for various social media channels. A successful social media resume lists a variety of duties, including planning and executing a social media calendar, tracking the performance of social media channels, and running paid campaigns. It also includes building relationships with audiences and chasing social media trends. For a resume that hits an employer, a candidate needs to follow the best practices for summarizing resume qualifications.

 

What are social media management skills?

 

Social media management skills include hard and soft skills indispensable to thrive in this profession. A list of social media skills includes:

 

  • Research: considering best practices, analyzing target audiences, competitors’ activities, and trends
  • Strategic skills: planning content for assorted channels and specific target audiences
  • Project management: handling a list of topics simultaneously and staying effective
  • Analytics: tracking organic and paid social media results and drawing conclusions from taken actions
  • Creativity: creating the content for social media posts and outsourcing projects if needed
  • Leadership skills: supervising the work of other team members and providing valuable feedback
  • Communication: maintaining positive relationships with customers and followers
  • Flexibility: staying up-to-date on new social media formats and solutions

 

Above all, a great social media manager possesses top-notch management skills, which are extremely important for driving the company’s goals and the team’s objectives.

 

Got questions on how to write good resumes for social media manager jobs? Not sure how to put social media manager on a resume? Leave a comment. We’ll be happy to reply!

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Tom Gerencer, CPRW
Having published over 200 career-advice articles, Tom Gerencer is a career expert who covers the whole array of job-seeking topics for people at all career stages, from interns to C-suite members. His insights, commentary, and articles reach over a million readers every month. With inside knowledge of key industry players and in-depth research, Tom helps job seekers with advice across all professions and career stages. Tom holds a degree in English from Colby College.

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