We surveyed US hiring decision-makers to find out if cover letters are still necessary and if *you* need one to land a job in 2020. Here’s what we found.
Traffic and conversions.
It’s written at the back of your skull. You do so by generating leads and building brand awareness.
But—improving your clients’ performance in the digital space isn’t your latest project.
It’s writing a digital marketing cover letter.
And you can’t have just any cover letter—
You need one that attracts more traffic than Rand Fishkin’s blog. Well, you’ve come to the right place.
In this article, you’ll find:
- Two digital marketing cover letters: one for experienced digital marketing specialists and one for entry-level candidates.
- Step-by-step guide on writing a cover letter to get those interviews.
- Templates to help you craft a cover letter in 15 minutes.
What does a perfect cover letter for a digital marketer look like? See below—
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I had an interview yesterday and the first thing they said on the phone was: “Wow! I love your cover letter.”
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My previous cover letter was really weak and I used to spend hours adjusting it in Word. Now, I can introduce any changes within minutes. Absolutely wonderful!
Let’s do an A/B test to analyze what works when writing a digital marketing cover letter.
1. Digital Marketing Cover Letter Examples
Let’s start with Mark. Around the water cooler, Mark’s nickname is the Conversion King. His success as a digital marketer earned him a promotion to the digital marketing manager role in his latest job.
He’s making the change to the start-up world to be the Team Lead for Marketing where his responsibilities will be to manage digital marketing advertising buys, increase key metrics across all digital platforms, and oversee the digital marketing team.
The goal of his cover letter is to show how his experience makes him a top notch candidate for this position:
Example #1: Digital Marketing Candidate
Honolulu, September 16, 2019
Human Resources Team Lead
2800 Woodlawn Drive
Honolulu, HI 96822
With 8+ years of digital marketing experience, I am ecstatic to find an opening for Marketing Team Leader at Smart Yields. I am positive my extensive experience in the digital marketing world has given me the tools to increase all current deliverables you have, and instill new practices to boost conversion rates for Smart Yields.
In the job ad posted on your website, you specify what you’re looking for in a Digital Marketing Team Leader: working with different departments to ensure the brand’s awareness across different social media outlets, identifying possibilities to increase conversion rates, and increasing traffic to all our digital platforms. In my current position as a digital marketing manager for Unlimited Tech, I developed an editorial calendar that improved our content process to publish pieces on our blog and social media sites with a 27% increase across two quarters.
In addition, I also served as the project lead for several website redesigns that lead to a 37% boost in conversion rates. During this project, I managed a team of 15+ individuals. It was new territory, but I grew to enjoy establishing work procedures, processes, and giving feedback on individual and team performances. This is what excites me most about the offer at your start-up. I am excited at the prospect of leading a team to identify their strengths and weaknesses and to use the potential of each employee to the max.
Finally, my reason for applying to Smart Yields is due to the mission that your start-up offers for farmers in Honolulu and worldwide. I’m principled in my personal life when it comes to living green, and believe in the work your start-up is doing to help achieve a more sustainable world through targeted farming. To be part of this mission as a team member and boost your start-up’s brand awareness does not only align with my career development, but makes me proud of the work that I would be doing on behalf of your great mission.
Can we get together to sit down and discuss some data-driven solutions to your digital marketing campaigns?
Wow. I guess Mark isn’t just the Conversion King, but quite the cover letter writer. It’s clear he’s a top candidate with this stellar digital marketing cover letter.
Maybe you’re a candidate who doesn’t have the same level of experience as Mark, and you fear your cover letter for digital marketing won’t have the same spark.
Well, you don’t need experience to build awareness of your job profile.
Inexperienced candidates should still deliver on their digital marketing cover letter. It’s the only way to set yourself apart from other candidates and make the hiring manager go:
“Well, he might not have experience, but he caught my attention. Let’s try him out.”
If you’re an entry-level candidate, then start by catering your cover letter to the position you’re applying to.
It’s precisely what Mary did in her digital marketing cover letter. Mary wants to join a large marketing firm as a digital marketing specialist that requires building an email database and creating content for different client needs.
Mary’s goal in her cover letter is to highlight her transferable skills to land that interview.
Example #2: Digital Marketing Cover Letter (No Experience)
Forsyth, 15 September 2019
Christopher M. Horrell
Head of HR
AMZ Marketing Agency
4411 Rockwell Lane
Halifax, North Carolina, 27839
Dear Mr. Horrell:
As a recent college graduate, I was thrilled to find an opening at AMZ for a junior digital marketing specialist. With my impeccable writing and editing, analytical mind, and basic design skills, I am positive my expertise fits in line with what this position requires.
In your job posting on Indeed, you state you are searching for a candidate who can develop copy, increase your email database, and help research avenues where clients can build brand or product awareness. During my time as a student, I had two marketing internships, one for a local boutique agency Northville-Sasch Marketing. At this internship, I worked as a junior marketing specialist where I created original SEO-oriented content to facilitate our clients’ outreach strategies. During the course of a three-month internship, I produced 10 original high-volume pieces for three different clients.
My time at Northville-Sasch Marketing taught me invaluable technical skills every digital marketer needs to reach key deliverables. This is what I promise to bring if hired as a team member of the digital marketing department at AMZ.
In addition to working at Northville-Sasch, I also worked part-time in the marketing department of the UNC Business School where I helped with updating the landing pages for our department’s website and crafting original copy with high keyword volume to attract more visitors to our website. This led to a traffic increase of 33% for our home page in the span of four months.
As I look to dive into a full-time career in digital marketing, there is no better way for me to build on my skills than with AMZ, one of the leading marketing agencies in North Carolina and beyond.
May we schedule a time to discuss how I will assist the digital marketing team in helping them achieve meaningful key results at AMZ?
Not bad for an entry-level candidate, right?
You’ve just seen two great cover letters for digital marketing jobs.
Ready to get started on your own? Just follow our step-by-step guide and you’ll have yours crafted in no time.
If you need the fast track to a cover letter in five minutes, then use our fill-in-the-blank template. Just enter your information and your digital marketing cover letter is ready to go!
Don’t forget you’ll need a resume. Start with a basic marketing one. Use our guide here: Marketing Resume Sample—Examples and 25+ Writing Tips
2. How to Write a Cover Letter for Digital Marketing Jobs Step by Step (Template)
Let’s get started on how to write your digital marketing cover letter:
1. Format Your Digital Marketing Cover Letter in a Professional Way
You land on the homepage of a website and it takes 10 seconds to load.
Back arrow to Google, on to the next SERP—
Don’t make the same mistake with your cover letter. The first impression of how it’s formatted matters.
Have a well-organized and detail-oriented cover letter, to show you know basic professional aesthetics.
Format your cover letter using this simple checklist:
- Use left-aligned copy. Don’t justify.
- Go with 1-inch margins on all 4 sides.
- Pick a readable font—go with what works: Arial, Georgia, Verdana, Tahoma, or Helvetica.
- Have 1.15 line spacing.
- Make it one page.
Expert Hint: 9 out of 10 users don’t know what to think about a brand until they start searching online. What will your brand look like at first glance? To ensure you don’t land in the reject pile off the bat, keep your applications well-formatted with a crisp and professional look.
2. List Your Contact Information in the Digital Marketing Cover Letter Header
Think about this—
An applicant sends in a digital marketing resume and a cover letter, but they look so different from each other.
Why? It’s all in the header.
Make the header on your resume identical to the one in your cover letter.
Put all the basic information in the header in the following order—your full name, job title, and contact details.
Right underneath the header, list the city, date, and inside address of the hiring manager.
Don’t have hours to design your cover letter? No problem, simply left-align all the contents.
Use this template:
Digital Marketing Cover Letter Header Template
[ Your Full Name]
[ Your Job Title ] (Optional)
[ Phone Number ]
[ Email Address ]
[ LinkedIn Profile ]
[ City and Date ]
[ Hiring Manager’s Full Name ]
[ Hiring Manager’s Position, e.g. Customer Service Team Leader ]
[ Company Name ]
[ Company Street Address ]
[ City and Zip Code ]
Double your impact with a matching resume and cover letter combo. Use our cover letter builder and make your application documents pop out.
Want to try a different look? There’s 18 more. A single click will give your document a total makeover. Pick a cover letter template here.
3. Introduce Yourself and What Position You’re Applying To
You have 7.4 seconds to impress.
Hiring managers skim rather than scour your application documents.
Don’t give them a reason to put yours in the reject pile by not specifying the position you’re applying for.
The first paragraph should list precisely what you’re applying for.
Start your greeting by addressing the hiring manager by name. This will catch their attention and show you took the initiative to find out who would be reading your application documents. Scour the web for the name. Call the front desk if you need to. It’s an easy way to show you really care.
Specify the position you’re applying for at the start of your cover letter and list the relevant skills helping you achieve success at your new position.
Writer’s block got you down? No worries. Go with our template and fill in the blanks with your information.
Digital Marketing Cover Letter Sample: Introduction
Dear [Hiring Manager’s Name]:
With [number of years] of digital marketing experience, I was ecstatic to find an opening for [list position] at [Target Company Name]. As I highly skilled professional with strong [writing/editing skills, analytical skills, communication skills], I am confident theywill help me meet and exceed your company’s deliverables.
Expert Hint: 94% of total organic traffic comes from Google. As a digital marketer, you need to know how Google thinks. What’s the best way to show that? Get certified with a Google Analytics IQ Certification.
4. Showcase Your Relevant Strengths
Not all strengths are created equal in the eyes of an HR hiring manager. There are specific requirements you need to meet in order to land that HR gig.
It’s what the second paragraph of your digital marketing cover letter should deliver.
Specify how you’ll succeed in the new position by selecting a few key requirements listed in the job ad. Find specific examples to show how your past duties and achievements link to these skills. It’s a sure way to show how you’ll solve any upcoming challenges in your new role.
See this fill-in-the-blank example.
Digital Marketing Cover Letter: Middle Paragraph
In your job ad, you clarify that you need a Digital Marketing Specialist who is experienced in [developing and handling campaigns for product marketing and social media presence]. My most recent position with [Name of Your Current or Most Recent Company] I have succeeded in [responsibilities, duties, or projects you’ve successfully completed, supported by metrics, if possible]. I strongly believe my expertise will translate into similar results for [Target Company Name].
Expert Hint: According to HubSpot’s 2018 Global Report, over 60% of marketers believe the top challenge is generating traffic and leads. If you helped deliver such key results in your previous positions, highlight it in your cover letter!
5. Let Them Know Why They’re Special
You want this position—and this one only.
Tell them why you’re bringing your marketing skills to them specifically.
Drop some compliments. This is what the third paragraph of your digital marketing cover letter is for.
Your merit as a candidate is based on your digital marketing skills. But—cultural fit matters, too. Tell them why this position aligns with your own values—growth, impact, accountability, to name a few.
Why? Companies don’t want a robot. They want someone who will truly love their job and coming to work excitedly to initiative great ideas. Plus, they’ll invest a lot of time and effort in your onboarding—so they’ll want to know you’re likely to stay around.
Show them why you’re choosing them.
Don’t want to go over the top? Use this template:
Digital Marketing Cover Letter Example: Your Motivation
Finally, my reason for applying to [Target Company Name] relates to [something you genuinely admire about the company]. I take great pride in my professional beliefs and the mission of your company mirrors my own. To grow at [Target Company Name] while developing my skills in conjunction with your mission is a great opportunity for my career.
6. Finish With a Clear Call to Action and a Proper Sign-Off
End your cover letter with a proposition.
Ask them to meet you in person or a call on the phone to discuss specifics about the position. It’s a way to show you’re all in on this position and you’re willing to share the secrets of the digital marketing trade.
Don’t want to sound too pushy? Go with this closing for your digital marketing cover letter closing:
Sample Cover Letter for a Digital Marketer: Call to Action & Formal Closing
Can we discuss how my skills will help [Target Company Name] achieve your deliverables over an in-person meeting or call?
[Digital Copy of Your Handwritten Signature]
[Your Full Name]
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Follow these crucial steps when writing a digital marketing cover letter and you’ll stand landing interviews fast:
- Start your digital marketing cover letter by addressing the hiring manager by name.
- Tell the hiring manager which position you’re applying to when introducing yourself. List 2-3 key strengths here.
- Make sure your achievements are linked to the job requirements in order to prove you’ll help reach their deliverables.
- Let them know why you are motivated to join their company.
- Request a meeting or call at the end of your digital marketing cover letter.
Got any questions? Need further help with writing your digital marketing cover letter? Let me know in the comments, I’ll be more than happy to help!