
How to Write a Resume According to Science in 2023
How do you write a resume? With so many conflicting opinions out there, we’ve set out to find the ultimate answer to this question.
You know Facebook inside and out, Twitter from top to bottom, and Instagram from front to back. Show the marketing head your talents and skills with a great social media resume.
Whether generating buzz on Facebook, promoting pins on Pinterest, or coming up with LinkedIn copy that converts, you’re a social media pro.
Tell that to the hiring manager.
To win them over and earn that interview, you need a social media resume that sells yourself as effortlessly and compellingly as influencer marketing.
It’s easier than you might think—
In this guide:
Save hours of work and get a job-winning resume like this. Try our resume builder with 20+ resume templates and create your resume now.
What users say about ResumeLab:
I had an interview yesterday and the first thing they said on the phone was: “Wow! I love your resume.”
Patrick
I love the variety of templates. Good job guys, keep up the good work!
Dylan
My previous resume was really weak and I used to spend hours adjusting it in Word. Now, I can introduce any changes within minutes. Absolutely wonderful!
George
Want a few other resume examples related to social media and marketing?
Give these a look:
Haven't found what you're looking for? Check all our Resume Samples
Oh, and are you wondering how to put social media on resumes? Check out our guide on addressing resumes: Resume Header: Examples, Template, and Ideas on Writing Headings
Okay—
Marva M. Campbell
Social Media Coordinator
marva.campbell@gmail.com
509-657-8620
linkedin.com/in/marvacampbell
Summary of Qualifications
Social media marketing coordinator with 2+ years of experience at a growing digital agency with 5 separate brands. Managed 25 social media accounts on Facebook, Twitter, Instagram, Pinterest, and LinkedIn. Digital Marketing Association (DMA) Certified Digital Marketer. Grew total social media followers by over 30% (255,000 users) in less than 2 years. Seeking to leverage brand management abilities and marketing skills to become the social media coordinator at 5Pointz Creative Group.
Work Experience
Social Media Coordinator
September 2018–October 2019
Sanford Digital, Portland, OR
Key Qualifications & Responsibilities
Key Achievements
Social Media Specialist
August 2015–September 2018
Kwantify Media, Portland, OR
Key Qualifications & Responsibilities
Key Achievements
Education
Bachelor of Arts in Internet Marketing (Social Media Strategy Specialization)
Oregon State University, Corvallis, OR
Graduation: 2017
Relevant Coursework: Digital Marketing, Advanced Social Media Strategy, Advertising & Brand Building, Copywriting for Advertising, Professional Ethics in Media & Advertising, Social Media Engagement, Content Marketing, Managing Comments & Feedback.
Key Skills
Certifications
Memberships
Languages
Here is how to write a social media resume:
Before you’re paid and sanctioned to use social media in the workplace, you’ve got to have a great social media resume.
And, a great resume starts with a template formatted so it’s easy to read and compels them to want to learn more about you.
So—
This is how to format a social media resume template:
Expert Hint: As a social media professional, you know the dimensions of Facebook header, you know the sizes required for a FB profile photo or LI cover image. For your resume to render right on any device, save it as a PDF. Word docs don’t always look right on certain screens.
The posts you publish on social channels are often the very top of the sales funnel. As a gateway for new customers, you understand the importance of engagement right from the start.
Well—
On a social media marketing resume, the top of the funnel is the heading statement, known as either the career objective or summary statement.
It also has to engage the hiring manager from the very beginning.
But what are the differences?
The career summary is perfect for experienced social media marketers, perhaps those seeking to become a social media strategist, coordinator, or manager.
A career summary is an intro paragraph that makes them hungry for more by adding a brief statement on your social media experience, skills, and background. Because only numbers matter at the end of the day, add quantifiable achievements to seal the deal.
Here’s a social media specialist resume sample summary:
The second example earns the frowning Pile of Poo emoji, for sure.
This first one, on the other hand, will earn a high response rate.
The marketing supervisor sees immediately that it’s a resume customized to one particular job ad. It also goes further, using actual numbers to convey how well you will manage the new company’s KPIs, challenges, and goals.
But—
Don’t have any experience working in social media management?
No worries.
The career objective is ideal for those writing social media intern resumes or entry-level social media resumes.
An objective statement is a great opening paragraph which impresses them with your career goals (hence the “objective”) rather than your storied past. However, numbers are still useful to add proof of your talents.
Here’s how to write a social media resume objective statement:
Considering these in an A/B test, which one do you think would win?
The second feels as personalized as a simple chatbot message—it could be on a social media job application to any agency anywhere. Furthermore, it’s got nothing to prove how well you did the job duties you say you managed.
The first one, on the other hand, is guaranteed to have a high conversion rate.
Expert Hint: Feeling stuck coming up with the most impactful sentences here in the social media heading statement on a resume? Write it last. When you go through the other sections first, you’ll get a better feel as to what would provide the most oomph here.
What happens when you don’t show the previous job history area much love?
Your job application will become as defunct as Friendster.
To keep yourself relevant, pay special attention to the intricacies of an effective work experience section.
Here’s what to do:
Check out these two social media work experience section resume examples:
Social Media Specialist
August 2015–September 2018
Kwantify Media, Portland, OR
Key Qualifications & Responsibilities
Key Achievements
Social Media Marketer
August 2015–September 2018
Kwantify Media, Portland, OR
Key Qualifications & Responsibilities
See the differences between those two above?
One will go viral, while the other becomes a meme.
The main point is, don’t just list duty after past duty monotonously. Use those bullet points to relate to the agency’s needs, be super detailed, and always include numbers to show off your social media metrics.
Finally, the good example above includes numbered accomplishments—
Regular employees are 9% more efficient when they’re allowed to browse social media sites at leisure. Your efficiency, on the other hand, will be expected to be sky-high since you’re tasked with browsing social media all day.
Show them how efficient and effective you are with quantifiable achievements:
After your work experience—
It’s time to pick skills to put on a resume to showcase your various social media abilities.
Here is how to list social media skills on resumes:
But, don’t just take some random list off the internet (ours included), and add it to your social media coordinator resume.
Remember to tailor it.
So, instead, go back to the work description and find the job responsibilities section. There you’ll find the perfect keywords to use on a resume.
If you believe you are skilled with a particular trait they seek, put that into your social media resume skills list.
Expert Hint: Many modern agencies hiring social media marketers have modern recruitment strategies with a large focus on social media themselves. Flex your social media muscle by using a platform such as LinkedIn to reach out, rather than old school email.
The ResumeLab builder is more than looks. Get specific content to boost your chances of getting the job. Add job descriptions, bullet points, and skills. Easy. Improve your resume in our resume builder now.
Nail it all with a splash of color, choose a clean font, and highlight your skills in just a few clicks. You're the perfect candidate, and we'll prove it. Use our resume builder now.
Just because internet-speak seems uneducated doesn’t mean the marketing director won’t care about your educational background on a social media marketer resume.
So—
Here’s how to include it perfectly:
Bachelor of Science in Marketing (Social Media Concentration)
Southern New Hampshire University, Manchester NH
Graduation: 2016
Relevant Coursework: Social Media Marketing, Advertising Concepts, Marketing Communications, Consumer Behavior and Market Research, Strategic Brand Management, Public Relations, Digital Marketing and Advertising Strategies.
And, these are the guidelines to make your own just like ours:
Lastly, if you’ve finished a university degree, skip adding high school. Otherwise, add it below as a secondary entry (or the only entry if you’re right out of high school).
Expert Hint: Do you have little experience in social media marketing jobs but an impressive academic section? Swap places. Always include the most pertinent and important items on social media resumes first so the reader gets to it as quickly as possible.
You’ve made a social media resume that’s now #instagood.
How do we get it to #instaperfect?
Throw in a few additional sections to beat the other social media applicants by showing you’re a well-rounded individual.
Here are a few awesome options:
Social Media Marketing Associations
Proficiency in Foreign Languages
Expert Hint: Resumes are incomplete without a cover letter alongside. A great social media cover letter can help explain gaps in employment, show passion for marketing work, and display enthusiasm about this social media gig, among other things.
Double your impact with a matching resume and cover letter combo. Use our cover letter generator and make your application documents pop out.
Want to try a different look? There's 21 more. A single click will give your document a total makeover. Pick a cover letter template here.
Haven't written a cover letter yet? See these related guides:
Now you’ve got a resume that’ll get talked about like it’s a Twitter trending topic.
Want the TL;DR? Here’s a recap—
Here’s how to write a resume for social media jobs:
Got any questions on how to include social media skills on resumes? Need help with coming up with quantifiable achievements on social media marketing resumes? Let’s get social below in the comments, and thanks for reading!
How do you write a resume? With so many conflicting opinions out there, we’ve set out to find the ultimate answer to this question.
Writing a resume is hard work, but with our best resume tips and advice, it's a piece of cake. Here are over 50 of our professional resume dos and don'ts, along with resume mistakes to avoid.
In 2023, if you’re not on LinkedIn, you don’t exist. If your profile isn’t strong enough, kiss the best jobs goodbye. Here, you’ll learn how to use LinkedIn properly.