Social Media Resume—Examples and 25+ Writing Tips

You know Facebook inside and out, Twitter from top to bottom, and Instagram from front to back. Show the marketing head your talents and skills with a great social media resume.

Christian Eilers, CPRW
Christian Eilers, CPRW
Social Media Resume—Examples and 25+ Writing Tips

Whether generating buzz on Facebook, promoting pins on Pinterest, or coming up with LinkedIn copy that converts, you’re a social media pro. 

 

Tell that to the hiring manager.

 

To win them over and earn that interview, you need a social media resume that sells yourself as effortlessly and compellingly as influencer marketing.

 

It’s easier than you might think— 

 

In this guide:

  • Great social media resume examples to land top digital marketing jobs.
  • How to personalize resumes to the social media coordinator job description.
  • How to write a resume for social media jobs that score lucrative interviews.
  • Expert tips and examples to increase the likelihood of getting social media jobs.

 

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social media resume templates

 

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Social Media Resume Sample to Copy and Use

 

Marva M. Campbell

Social Media Coordinator

marva.campbell@gmail.com

509-657-8620

linkedin.com/in/marvacampbell

 

Summary of Qualifications

 

Social media marketing coordinator with 2+ years of experience at a growing digital agency with 5 separate brands. Managed 25 social media accounts on Facebook, Twitter, Instagram, Pinterest, and LinkedIn. Digital Marketing Association (DMA) Certified Digital Marketer. Grew total social media followers by over 30% (255,000 users) in less than 2 years. Seeking to leverage brand management abilities and marketing skills to become the social media coordinator at 5Pointz Creative Group.

 

Work Experience

 

Social Media Coordinator
September 2018–October 2019
Sanford Digital, Portland, OR

Key Qualifications & Responsibilities

  • Managed, maintained, and moderated 25 social media accounts on Facebook, Twitter, Instagram, Pinterest, and LinkedIn.
  • Develop social media content calendars in weekly and monthly sessions.
  • Write, post, and share engaging and creative copy, stories, images, and videos to promote the associated brands.
  • Worked with content marketing associates to share and reshare content immediately after posting.

Key Achievements

  • Increased brand recognition by 15% year-over-year in key online markets.

 

Social Media Specialist
August 2015–September 2018
Kwantify Media, Portland, OR

Key Qualifications & Responsibilities

  • Assisted in developing plans and executing strategies to build an ever-growing social media presence.
  • Monitored, measured, analyzed, and created reports on social demographics, user info, and other related intelligence.
  • Created live social media coverage on Facebook and Twitter during key high-profile events.
  • Designed graphics, infographics, and logos in line with the company’s brand and voice.

Key Achievements

  • Grew total social media followers by over 30% (255,000 users) in less than 2 years.

 

Education

 

Bachelor of Arts in Internet Marketing (Social Media Strategy Specialization)

Oregon State University, Corvallis, OR

Graduation: 2017

Relevant Coursework: Digital Marketing, Advanced Social Media Strategy, Advertising & Brand Building, Copywriting for Advertising, Professional Ethics in Media & Advertising, Social Media Engagement, Content Marketing, Managing Comments & Feedback.

 

Key Skills

 

  • Moderating Social Media Pages
  • Increasing & Maintaining Social Media Presence
  • Market & User Research
  • Strategic Community Building
  • Communication Skills

 

Certifications

 

  • Facebook Blueprint Certified Professional
  • Google Analytics Academy: Analytics for Power Users Certification
  • Copyblogger Certified Content Marketer

 

Memberships

 

  • American Marketing Association (AMA)
  • Internet Marketing Association (IMA)

 

Languages

 

  • Spanish (Spain): Professional Working Proficiency

 

Want a few other resume examples related to social media and marketing? 

 

Give these a look:

 

Oh, and are you wondering how to put social media on resumes? Check out our guide on addressing resumes: Resume Header: Examples, Template, and Ideas on Writing Headings

 

Okay— 

 

Here is how to write a social media resume:

 

1. First Format the Social Media Resume Template

 

Before you’re paid and sanctioned to use social media in the workplace, you’ve got to have a great social media resume.

 

And, a great resume starts with a template formatted so it’s easy to read and compels them to want to learn more about you.

 

So—

 

This is how to format a social media resume template:

  • Document all dated entries, such as your employment history and education, using the reverse-chronological resume layout.
  • Border the resume for social media jobs with a one-inch margin around all the edges.
  • Choose the best resume font, one that’s easy for the social media manager or marketing director to read.
  • Make sure all the parts of a resume pop out—use plenty of white space to guide the reader’s eye, and include large, bold headings to differentiate each section.

Expert Hint: As a social media professional, you know the dimensions of Facebook header, you know the sizes required for a FB profile photo or LI cover image. For your resume to render right on any device, save it as a PDF. Word docs don’t always look right on certain screens.

2. Start with a Social Media Resume Objective or Summary

 

The posts you publish on social channels are often the very top of the sales funnel. As a gateway for new customers, you understand the importance of engagement right from the start.

 

Well— 

 

On a social media marketing resume, the top of the funnel is the heading statement, known as either the career objective or summary statement

 

It also has to engage the hiring manager from the very beginning. 

 

But what are the differences?

 

The career summary is perfect for experienced social media marketers, perhaps those seeking to become a social media strategist, coordinator, or manager.

 

A career summary is an intro paragraph that makes them hungry for more by adding a brief statement on your social media experience, skills, and background. Because only numbers matter at the end of the day, add quantifiable achievements to seal the deal.

 

Here’s a social media specialist resume sample summary:

 

Social Media Resume Examples—Summary Paragraphs 

Good Example
Social media specialist with 3+ years of expertise at a fast-paced family of online media brands. Managed 18 social media accounts spread over Facebook, Reddit, Twitter, Instagram, Tumblr, and Snapchat. Digital Media and Marketing Certification from Duke University. Increased sum of social media fans by more than 35% (25,000 users) in just under 3 years.
Bad Example
I have been a social media specialist for three years, after starting out as a social media intern. Currently, I’m responsible for various social media profiles and accounts, including Facebook and Instagram. On a daily basis, my responsibilities include posting updates, creating images, and responding to comments.

The second example earns the frowning Pile of Poo emoji, for sure. 

 

This first one, on the other hand, will earn a high response rate. 

 

The marketing supervisor sees immediately that it’s a resume customized to one particular job ad. It also goes further, using actual numbers to convey how well you will manage the new company’s KPIs, challenges, and goals.

 

But— 

 

Don’t have any experience working in social media management?

 

No worries.

 

The career objective is ideal for those writing social media intern resumes or entry-level social media resumes.

 

An objective statement is a great opening paragraph which impresses them with your career goals (hence the “objective”) rather than your storied past. However, numbers are still useful to add proof of your talents.

 

Here’s how to write a social media resume objective statement:

 

Entry-Level Social Media Resume Samples—Objective 

Good Example
Part-time travel blogger and college student with 3+ years of experience managing Facebook, Twitter, Instagram, and Pinterest profile pages for a small-but-growing tourism website. Expanded social media followers across all platforms by 25% (10,000) in 2018. Looking to further develop marketing skills and social media strategy talents by joining Flux Capacity Group as the next junior social media specialist.
Bad Example
As a travel blogger and online university student, I’m looking to settle back down after over 3 years on the road. Because I’ve created my own website and managed the associate social media accounts, I feel that a job in social media marketing or something similar would be a great place for me to start.

Considering these in an A/B test, which one do you think would win?

 

The second feels as personalized as a simple chatbot message—it could be on a social media job application to any agency anywhere. Furthermore, it’s got nothing to prove how well you did the job duties you say you managed.

 

The first one, on the other hand, is guaranteed to have a high conversion rate.

Expert Hint: Feeling stuck coming up with the most impactful sentences here in the social media heading statement on a resume? Write it last. When you go through the other sections first, you’ll get a better feel as to what would provide the most oomph here.

3. Write a Great Social Media Resume Job Description and Skills Sections

 

What happens when you don’t show the previous job history area much love?

 

Your job application will become as defunct as Friendster. 

 

To keep yourself relevant, pay special attention to the intricacies of an effective work experience section.

 

Here’s what to do:

  • List your current or last-worked job first (reverse-chronological order), and follow it with the job you had before that.
  • For each work entry, include your job title, the timespan of your employment, and the company’s name and geotag (city and state).
  • Below that, add a few duties you had. Include job responsibilities which are the most related to the social media job you’re applying for. 
  • Add in a quantifiable accomplishment to verify your progress, abilities, and drive.

 

Check out these two social media work experience section resume examples:

 

Social Media Job Description for Resume Examples 

Good Example

Social Media Specialist
August 2015–September 2018
Kwantify Media, Portland, OR

Key Qualifications & Responsibilities

  • Assisted in developing plans and executing strategies to build an ever-growing social media presence.
  • Monitored, measured, analyzed, and created reports on social demographics, user info, and other related intelligence.
  • Created live social media coverage on Facebook and Twitter during key high-profile events.
  • Designed graphics, infographics, and logos in line with the company’s brand and voice.

Key Achievements

  • Reduced LinkedIn cost per click (CPC) by 20% while increasing clickthrough rate (CTR) by 15% in 2018.
  • Grew total social media followers by over 30% (255,000 users) in less than 2 years.
Bad Example

Social Media Marketer
August 2015–September 2018
Kwantify Media, Portland, OR

Key Qualifications & Responsibilities

  • Managed Facebook pages and Twitter accounts.
  • Responded to comments and replies.
  • Posted updates on social media.

See the differences between those two above?

 

One will go viral, while the other becomes a meme.

 

The main point is, don’t just list duty after past duty monotonously. Use those bullet points to relate to the agency’s needs, be super detailed, and always include numbers to show off your social media metrics.

 

Finally, the good example above includes numbered accomplishments— 

 

Regular employees are 9% more efficient when they’re allowed to browse social media sites at leisure. Your efficiency, on the other hand, will be expected to be sky-high since you’re tasked with browsing social media all day. 

 

Show them how efficient and effective you are with quantifiable achievements:

 

After your work experience— 

 

It’s time to add a resume skills list to showcase your various social media abilities.

 

Here is how to list social media skills on resumes:

 

22+ Top Social Media Skills & Proficiencies for a Resume

 

  • Social Media Platforms (e.g., Facebook, Instagram, Twitter, Pinterest, Snapchat, LinkedIn, Reddit, Tumblr, VK)
  • Market Analysis & Research
  • Social Media Management Tools (e.g., Hootsuite, Buffer)
  • Community & Brand Building
  • Strategic Planning
  • Automation Tools (e.g., IFTTT, Zapier)
  • Time Management
  • Content Marketing Tools (e.g., BuzzSumo)
  • Metrics Tools (Google Analytics, Crimson Hexagon, Snaplytics)
  • Key Performance Indicators (KPIs)
  • Lookalike Audiences
  • A/B Testing & Split URL Testing
  • URL Shorteners (e.g., goo.gl, bit.ly)
  • Influencer Marketing
  • Lead Generation & Nurturing
  • Facebook Relevancy Scores & Quality Scores
  • Engagement & Discussion
  • Business to Business (B2B) Marketing
  • Business to Consumer (B2C) Marketing
  • Attention to Detail
  • Active Listening & Written Communication Skills
  • Cultural Sensitivity & Awareness
  • Copywriting & Copyediting 

 

But, don’t just take some random list off the internet (ours included), and add it to your social media coordinator resume.

 

Remember to tailor it.

 

So, instead, go back to the work description and find the job responsibilities section. There you’ll find the perfect keywords to use on a resume.

 

If you believe you are skilled with a particular trait they seek, put that into your social media resume skills list.

Expert Hint: Many modern agencies hiring social media marketers have modern recruitment strategies with a large focus on social media themselves. Flex your social media muscle by using a platform such as LinkedIn to reach out, rather than old school email.

The ResumeLab builder is more than looks. Get specific content to boost your chances of getting the job. Add job descriptions, bullet points, and skills. Easy. Improve your resume in our resume builder now.

 

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4. Turn Your Education Section Into a Reason You’re Hired

 

Just because internet-speak seems uneducated doesn’t mean the marketing director won’t care about your educational background on a social media marketer resume.

 

So— 

 

Here’s how to include it perfectly:

 

Social Media Marketing Resume Example of Education Section

Good Example

Bachelor of Science in Marketing (Social Media Concentration)

Southern New Hampshire University, Manchester NH

Graduation: 2016

Relevant Coursework: Social Media Marketing, Advertising Concepts, Marketing Communications, Consumer Behavior and Market Research, Strategic Brand Management, Public Relations, Digital Marketing and Advertising Strategies.

And, these are the guidelines to make your own just like ours:

  • Start by listing your degree or major on the first line of your educational entry.
  • Below that, place the school’s name, its city, and its state.
  • Next, include the date of your completion (or the anticipated date of your graduation, if you’re still in college).
  • Finally, add relevant extras which will boost your chances at getting social media jobs. Popular examples include classwork, presentations, projects, and awards.

 

Lastly, if you’ve finished a university degree, skip adding high school. Otherwise, add it below as a secondary entry (or the only entry if you’re right out of high school).

Expert Hint: Do you have little experience in social media marketing jobs but an impressive academic section? Swap places. Always include the most pertinent and important items on social media resumes first so the reader gets to it as quickly as possible.

5. Round Out Your Social Media Coordinator Resume With a Lil' Sumthin' Sumthin' on the Side

 

You’ve made a social media resume that’s now #instagood

 

How do we get it to #instaperfect?

 

Throw in a few additional sections to beat the other social media applicants by showing you’re a well-rounded individual.

 

Here are a few awesome options:

 

Certificates & Licenses

 

 

Social Media Marketing Associations

 

  • Online Marketing Institute (OMI)
  • Social Media Association (SMA)
  • Social Marketing Association of North America (SMANA)
  • International Social Marketing Association (ISMA)
  • Digital Marketing Institute (DMI)
  • Social Media Marketing Society (SMMS)
  • Sales and Marketing Executives International (SMEI)

 

Related Interests & Hobbies

 

  • Blogging
  • Food Instagramming
  • Networking & Conferences

 

Proficiency in Foreign Languages

 

  • Hindi: Native Proficiency
  • Standard Arabic: Professional Working Proficiency
  • Swahili: Intermediate Proficiency
  • French: Basic Conversational Proficiency

Expert Hint: Resumes are incomplete without a cover letter alongside. A great social media cover letter can help explain gaps in employment, show passion for marketing work, and display enthusiasm about this social media gig, among other things. 

Double your impact with a matching resume and cover letter combo. Use our cover letter builder and make your application documents pop out.

 

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Key Points

 

Now you’ve got a resume that’ll get talked about like it’s a Twitter trending topic.

 

Want the TL;DR? Here’s a recap— 

 

Here’s how to write a resume for social media jobs:

  • Before you start writing your social media evaluator resume, format the template first.
  • Open with an intriguing objective or summary statement to introduce yourself as a social media job applicant.
  • Include your work experience by listing your most recent job first. 
  • Add achievements with numbers to give them relevant insights like Quantcast.
  • Place a list of social media resume skills below that, using the social media coordinator job description to locate the most relevant keywords.
  • Select relevant coursework, awards, or projects when including your education on the social media strategist resume.
  • Throw in an extra section or two to stand above the other candidates, such as marketing certifications or social media organization memberships.
  • Don’t forget a social media marketing cover letter!

 

Got any questions on how to include social media skills on resumes? Need help with coming up with quantifiable achievements on social media marketing resumes? Let’s get social below in the comments, and thanks for reading!

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Christian Eilers, CPRW
Christian Eilers, CPRW
Certified Professional Résumé Writer, Career Expert
Christian Eilers, a Certified Professional Résumé Writer (CPRW), is a resume expert and a career advice writer at ResumeLab. His insights and career guides have been published by Business Insider, FitSmallBusiness, Business News Daily, OppLoans, First for Women, and UpJourney, among others. Christian offers comprehensive advice on career development and each step of the job search, from start to finish and beyond. His guides cover looking for new jobs, sending application documents such as resumes and cover letters, acing interview questions, and settling into the new position. Since 2017, he has written over 200 in-depth, meticulously-researched career advice articles in collaboration with the most renowned career experts in the world. Hundreds of thousands of readers visit Christian’s articles each month. Christian majored in Communication & Culture, Anthropology at the City University of New York. In his spare time, he enjoys traveling and learning about cultures and traditions from around the world.

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