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Marketing Director Resume—Examples, Job Description & Tips

You oversee the marketing activities of your employer’s entire operation. Use your marketing director resume to show recruiters and hiring managers that you’re shortlist material.

Dominique Goldschmitt
Dominique Goldschmitt
Career Expert
Marketing Director Resume—Examples, Job Description & Tips

It’s safe to say that marketing is your thing—

 

You’re likely better at it than most people.

 

Writing a compelling marketing director resume should be easy, right?

 

Well, yes and no:

 

Yes, your sales skills will come in handy—

 

And no, they’re not enough to get you that interview, not by a long shot.

 

Check out our marketing director resume examples to see what that means.

 

In this guide:

 

  • A marketing director resume sample better than most.
  • How to create the perfect marketing director job description for resumes.
  • How to write a resume for marketing director jobs that stands out.
  • Expert tips and examples to boost your chances of landing a marketing director job.

 

Save hours of work and get a job-winning resume like this. Try our resume builder with 20+ resume templates and create your resume now.

 

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Need a different kind of executive resume? Or maybe you’re looking for a manager resume? Or are you starting out in marketing or a related field? Here are just some of our guides:

 

 

Haven't found your job? Check our full list of professional resume examples.

 

Marketing Director Resume Example

 

Mary Calvert

Marketing Director

 

Personal Info

 

Phone: 626-647-0364

E-mail: mary.calvert@reslab.com

linkedin.com/in/1mary.d.calvert

twitter.com/mary.d.calvert

 

Summary

 

Efficient marketing director with 8+ years’ experience, skilled in digital marketing. Seeking opportunity to help Company ABC reverse its downward sales trends. At Uptick, increased lead flow by 23% while decreasing CPL by 3–5% and reversed sales trend from -14% to +21% in less than 20 months.

 

Experience 

 

Marketing Director

Uptick, Phoenix, AZ

May 2017–present

  • Increased lead flow by 23% while decreasing CPL by 3–5%.
  • Reversed sales trend from -14% to +21% in less than 20 months.
  • Reworked email gathering, cleansing, and distribution strategies, decreasing annual marcom costs by over 33%.
  • Achieved sales objectives totaling almost $100 million in sales volume.
  • Launched targeted trigger-email marketing program, reducing churn among high-risk small business clients by over 15%.

 

Marketing Manager

Corporate Cycle, Tucson, AZ

July 2013–April 2017

  • Used automation techniques to improve efficiency by 23%.
  • Monitored the close rate of 13 marketers to identify two new success factors.
  • Analyzed client quotes, finding $80,000+ in missed charging opportunities.
  • Managed a $10 million advertising, PR, and customer relationship development budget.

 

Education 

 

Bachelor of Arts in Marketing

The University of Arizona, AZ

2006–2010

  • Graduated summa cum laude with a 3.9 GPA

 

Awards

 

  • Bonus received for highest national conversion rate, 2019
  • “Fair Trade” Award for most effective negotiation, 2016

 

Languages

 

  • English—native
  • Canadian French—proficient

 

Key Skills 

 

  • Sales
  • Digital marketing
  • Human resource management
  • Brand strategy
  • Brand awareness
  • Social media
  • Content creation
  • SEO

 

Now here’s how to write a marketing director resume they’ll love:

 

1. Choose the Right Marketing Director Resume Format

 

Picture this:

 

A pair of hiring professionals are sorting through marketing director resumes—

 

Getting rid of the ones that don’t stand a chance before starting work on the callback list.

 

You’d always vaguely imagined your resume just somehow making it through—

 

But there it is, in the very first “no” pile of the whole process.

 

Why?

 

It just didn’t look like it belonged to a serious contender.

 

So—

 

Make sure your resume looks the part. Here’s how to format your resume the right way:

 

Marketing Director Resume Format

 

 

To preserve your newly-designed, professional resume layout, default to saving your resume in PDF unless asked for something else. 

 

Why is this so important?

 

Because most companies use Applicant Tracking Systems (ATSs) to scan resumes, and sometimes the software can only handle specific file types.

 

2. Start With an Enticing Marketing Director Resume Objective or Summary

 

You know how first impressions can make or break an entire campaign.

 

This is especially true of a marketing director resume—

 

And your resume profile statement is where you’ll make that first substantive impression. This is the short paragraph at the top of your resume, intended to grab and hold the reader’s attention. 

 

You’re bound to have years of experience as a marketing director candidate, so write a resume career summary statement for your profile paragraph. It’ll help you put that experience front and center.

 

Use:

 

  1. One adjective (efficient, dedicated, passionate)
  2. Job title (Marketing Director, Director of Marketing)
  3. Years of experience (7+, 11+)
  4. How you’ll help (develop effective new marketing strategies)
  5. Two or three of your most relevant achievements (analyzed client quotes, finding $80,000+ in missed charging opportunities, managed a $10 million advertising, PR, and customer relationship development budget)

 

These marketing director resume examples show how:

 

Marketing Director Resume Examples—Resume Summary

Good Example
Efficient marketing director with 8+ years’ experience, skilled in digital marketing. Seeking opportunity to help Company ABC reverse its downward sales trends. At Uptick, increased lead flow by 23% while decreasing CPL by 3–5% and reversed sales trend from -14% to +21% in less than 20 months. 
Bad Example
Marketing director with 8 years’ experience. Seeking opportunity to join a company with a Board that knows when to stay out of the way. At Uptick, increased lead flow while decreasing CPL and reversed sales trends within two years. 

Who would you call in for an interview?

 

Both of these marketing director resume examples describe the same candidate—

 

But first one does two key things better:

 

It’s focused on bringing value to the company, and—

 

It manages to quantify the value the candidate brought to their previous employer.

 

What if you’re still just a manager and don’t have any marketing director experience?

 

Write a resume objective for your profile and talk up achievements from marketing management roles.

 

Director of Marketing Resume Objective—Examples

Good Example
Accomplished marketing manager with 4+ years’ experience, skilled in digital marketing. Seeking opportunity to help Company ABC reverse its downward sales trends as marketing director. At Corporate Cycle, used automation techniques to improve efficiency by 23% and monitored the close rate of 13 marketers to identify two new success factors.
Bad Example
No experience working as a marketing director, but found a lot of success as a marketing manager. Looking forward to a salary boost as well as the increased decision-making powers.

Once again—

 

Being concrete and focusing on being useful to the organization makes all the difference.

 

Struggling to finesse the perfect the marketing director resume profile?

 

That’s understandable—

 

Luckily, there’s a simple trick that never fails:

 

Write your resume profile last of all. That’s all there is to it.

 

3. Create the Perfect Marketing Director Job Description and Skills Sections

 

The best indicator of future behavior of an employee?

 

Their past performance, every time.

 

To help recruiters see the value you bring to the table, show them the results your past successes brought to your employer.

 

Make your work experience resume section a showcase of accomplishments.

 

How to write a job description for marketing directors:

 

  1. Re-read the job ad.
  2. Spot the marketing director skills and duties.
  3. Think of times you’ve used those skills to get impressive results.
  4. Write resume bullet points that quantify those successes.

 

These marketing director resume examples show how:

 

Marketing Director Job Description—Resume Examples

Good Example

Marketing Director

Uptick, Phoenix, AZ

May 2017–present

  • Increased lead flow by 23% while decreasing CPL by 3–5%.
  • Reversed sales trend from -14% to +21% in less than 20 months.
  • Reworked email gathering, cleansing, and distribution strategies, decreasing annual marcom costs by over 33%.
  • Achieved sales objectives totaling almost $100 million in sales volume.
  • Launched targeted trigger-email marketing program, reducing churn among high-risk small business clients by over 15%.
Bad Example

Marketing Director

Uptick

2017–present

  • Increased lead flow while decreasing CPL.
  • Reversed downward sales trends.
  • Reworked email gathering, cleansing, and distribution strategies.
  • Achieved most sales objectives.
  • Launched targeted trigger-email marketing program.

Big difference.

 

It’s OK to estimate the numbers if you don’t have access to the raw data—

 

Just keep it realistic and be ready to justify your estimates.

 

There’s something else you’ll need here:

 

A resume skills section.

 

But remember—

 

Quality trumps quantity:

 

Aim to cover all the skills listed and alluded to in the job ad and stop there.

 

These marketing director resume examples will help you see the differences between hard and soft skills:

 

Marketing Director Resume Skills

 

Hard skills

 

  • Sales
  • Digital marketing
  • Human resource management
  • Brand strategy
  • Brand awareness
  • Marketing strategies
  • Leading cross-functional teams
  • Partnership marketing
  • Online campaigns
  • Branding web design

 

Soft skills

 

 

The ResumeLab builder is more than looks. Get specific content to boost your chances of getting the job. Add job descriptions, bullet points, and skills. Easy. Improve your resume in our resume builder now.

 

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Nail it all with a splash of color, choose a clean font, and highlight your skills in just a few clicks. You're the perfect candidate, and we'll prove it. Use our resume builder now.

 

4. Give an Overview of Your Education on Your Director of Marketing Resume

 

Let’s be honest:

 

By the time you’ve made marketing director, your education doesn’t really matter.

 

But—

 

Many employers will require post-grad study or an MBA before promoting people that high.

 

Neglecting your resume education section is always a bad idea.

 

So, list your degrees (with majors), each accompanied by the name of the awarding institution and your years of attendance. You can add bullet points with your academic achievements that prove key skills, but only if they’re genuinely impressive—bulking out the education section is more appropriate for new grads than for professionals with years of relevant career experience. 

 

This marketing director resume example shows how:

 

Marketing Director Resume Examples—Education

Good Example

Bachelor of Arts in Marketing

The University of Arizona, AZ

2006–2010

  • Graduated summa cum laude with a 3.9 GPA

5. Load Your Marketing Director Resume With Added Sections

 

Here’s a sure-fire way to get ahead of the pack:

 

Rather than ending your marketing director resume with just experience, education, and skills sections—

 

Add one or two extra sections:

 

 

These two marketing director resume examples show yes vs no:

 

Marketing Director Resume Samples—Extra Sections

Good Example

Awards

 

  • Bonus received for highest national conversion rate, 2019
  • “Fair Trade” Award for most effective negotiation, 2016

 

Languages

 

  • English—native
  • Canadian French—proficient
Bad Example

Hobbies and Interests

 

  • Online poker
  • Online roulette
  • Online blackjack

 

Languages

 

  • English, Canadian French

Plummeting sales, meet record conversion rates.

 

There’s nothing wrong with including hobbies and interests, especially if you’re accomplished in what you do outside of work—

 

As long as everything you add to your marketing director resume is directly relevant to the job ad.

 

One more thing:

 

Have you been explicitly asked not to write a cover letter?

 

Then your application will be incomplete without one. Submit a marketing cover letter along with your resume, outlining your biggest achievements, key skills, and motivation for joining the company. End it on a strong CTA, and you’re pretty much guaranteed an interview!. 

 

Double your impact with a matching resume and cover letter combo. Use our cover letter generator and make your application documents pop out.

 

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Want to try a different look? There's 21 more. A single click will give your document a total makeover. Pick a cover letter template here.

 

Key Points

 

For a marketing director resume that gets interviews:

 

  • Use the marketing director resume template up top. It checks all the boxes while being as low-friction as the best marketing funnels.
  • Put marketing director resume achievements in your resume profile, work experience, and education sections to show you’re truly plug and play.
  • Choose the right marketing director skills to include in your resume. The job advertisement will tell you which skills those are in your case.
  • Write a marketing director cover letter. Make the sale by showing your passion for the role and describing how you’ll help the company.

 

Feel you need some more pointers before you can write your best marketing director resume yet? Got some advice to share with your fellow readers? Leave a comment.

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Dominique Goldschmitt
Dominique Goldschmitt
Dominique is a career expert specializing in resume and cover letter writing advice. Having worked for both start-ups and corporations, she knows all the ins and outs of the recruitment process. At ResumeLab, Dominique shares her knowledge with job seekers at all stages of their career paths, from interns to directors to C-suite members.

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