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Marketing Director Resume—Examples, Job Description & Tips
Marketing Director Resume—Examples, Job Description & Tips
You oversee the marketing activities of your employer’s entire operation. Use your marketing director resume to show recruiters and hiring managers that you’re shortlist material.
I had an interview yesterday and the first thing they said on the phone was: “Wow! I love your resume.” Patrick
I love the variety of templates. Good job guys, keep up the good work! Dylan
My previous resume was really weak and I used to spend hours adjusting it in Word. Now, I can introduce any changes within minutes. Absolutely wonderful! George
Need a different kind of executive resume? Or maybe you’re looking for a manager resume? Or are you starting out in marketing or a related field? Here are just some of our guides:
Efficient marketing director with 8+ years’ experience, skilled in digital marketing. Seeking opportunity to help Company ABC reverse its downward sales trends. At Uptick, increased lead flow by 23% while decreasing CPL by 3–5% and reversed sales trend from -14% to +21% in less than 20 months.
Experience
Marketing Director
Uptick, Phoenix, AZ
May 2017–present
Increased lead flow by 23% while decreasing CPL by 3–5%.
Reversed sales trend from -14% to +21% in less than 20 months.
Reworked email gathering, cleansing, and distribution strategies, decreasing annual marcom costs by over 33%.
Achieved sales objectives totaling almost $100 million in sales volume.
Launched targeted trigger-email marketing program, reducing churn among high-risk small business clients by over 15%.
Marketing Manager
Corporate Cycle, Tucson, AZ
July 2013–April 2017
Used automation techniques to improve efficiency by 23%.
Monitored the close rate of 13 marketers to identify two new success factors.
Analyzed client quotes, finding $80,000+ in missed charging opportunities.
Managed a $10 million advertising, PR, and customer relationship development budget.
Education
Bachelor of Arts in Marketing
The University of Arizona, AZ
2006–2010
Graduated summa cum laude with a 3.9 GPA
Awards
Bonus received for highest national conversion rate, 2019
“Fair Trade” Award for most effective negotiation, 2016
Languages
English—native
Canadian French—proficient
Key Skills
Sales
Digital marketing
Human resource management
Brand strategy
Brand awareness
Social media
Content creation
SEO
Now here’s how to write a marketing director resume they’ll love:
1. Choose the Right Marketing Director Resume Format
Picture this:
A pair of hiring professionals are sorting through marketing director resumes—
Getting rid of the ones that don’t stand a chance before starting work on the callback list.
You’d always vaguely imagined your resume just somehow making it through—
But there it is, in the very first “no” pile of the whole process.
Why?
It just didn’t look like it belonged to a serious contender.
Keep your page count in check. The best length for a resume is usually one page. However, as a candidate for a senior role, you can submit a two-page resume—provided you have enough achievements and experience to actually fill them both with relevant information.
Include at least these sections: Resume Header, Summary, Experience, Education, and Skills.
2. Start With an Enticing Marketing Director Resume Objective or Summary
You know how first impressions can make or break an entire campaign.
This is especially true of a marketing director resume—
And your resume profile statement is where you’ll make that first substantive impression. This is the short paragraph at the top of your resume, intended to grab and hold the reader’s attention.
You’re bound to have years of experience as a marketing director candidate, so write a resume career summary statement for your profile paragraph. It’ll help you put that experience front and center.
Use:
One adjective (efficient, dedicated, passionate)
Job title (Marketing Director, Director of Marketing)
Years of experience (7+, 11+)
How you’ll help (develop effective new marketing strategies)
Two or three of your most relevant achievements (analyzed client quotes, finding $80,000+ in missed charging opportunities, managed a $10 million advertising, PR, and customer relationship development budget)
These marketing director resume examples show how:
Marketing Director Resume Examples—Resume Summary
Good ExampleEfficient marketing director with 8+ years’ experience, skilled in digital marketing. Seeking opportunity to help Company ABC reverse its downward sales trends. At Uptick, increased lead flow by 23% while decreasing CPL by 3–5% and reversed sales trend from -14% to +21% in less than 20 months.Bad ExampleMarketing director with 8 years’ experience. Seeking opportunity to join a company with a Board that knows when to stay out of the way. At Uptick, increased lead flow while decreasing CPL and reversed sales trends within two years.
Who would you call in for an interview?
Both of these marketing director resume examples describe the same candidate—
But first one does two key things better:
It’s focused on bringing value to the company, and—
It manages to quantify the value the candidate brought to their previous employer.
What if you’re still just a manager and don’t have any marketing director experience?
Write a resume objective for your profile and talk up achievements from marketing management roles.
Director of Marketing Resume Objective—Examples
Good ExampleAccomplished marketing manager with 4+ years’ experience, skilled in digital marketing. Seeking opportunity to help Company ABC reverse its downward sales trends as marketing director. At Corporate Cycle, used automation techniques to improve efficiency by 23% and monitored the close rate of 13 marketers to identify two new success factors.Bad ExampleNo experience working as a marketing director, but found a lot of success as a marketing manager. Looking forward to a salary boost as well as the increased decision-making powers.
Once again—
Being concrete and focusing on being useful to the organization makes all the difference.
Struggling to finesse the perfect the marketing director resume profile?
That’s understandable—
Luckily, there’s a simple trick that never fails:
Write your resume profile last of all. That’s all there is to it.
3. Create the Perfect Marketing Director Job Description and Skills Sections
The ResumeLab builder is more than looks. Get specific content to boost your chances of getting the job. Add job descriptions, bullet points, and skills. Easy. Improve your resume in our resume builder now.
Nail it all with a splash of color, choose a clean font, and highlight your skills in just a few clicks. You're the perfect candidate, and we'll prove it. Use our resume builder now.
4. Give an Overview of Your Education on Your Director of Marketing Resume
Let’s be honest:
By the time you’ve made marketing director, your education doesn’t really matter.
But—
Many employers will require post-grad study or an MBA before promoting people that high.
So, list your degrees (with majors), each accompanied by the name of the awarding institution and your years of attendance. You can add bullet points with your academic achievements that prove key skills, but only if they’re genuinely impressive—bulking out the education section is more appropriate for new grads than for professionals with years of relevant career experience.
This marketing director resume example shows how:
Marketing Director Resume Examples—Education
Good Example
Bachelor of Arts in Marketing
The University of Arizona, AZ
2006–2010
Graduated summa cum laude with a 3.9 GPA
5. Load Your Marketing Director Resume With Added Sections
Here’s a sure-fire way to get ahead of the pack:
Rather than ending your marketing director resume with just experience, education, and skills sections—
Then your application will be incomplete without one. Submit a marketing cover letter along with your resume, outlining your biggest achievements, key skills, and motivation for joining the company. End it on a strong CTA, and you’re pretty much guaranteed an interview!.
Double your impact with a matching resume and cover letter combo. Use our cover letter generator and make your application documents pop out.
Want to try a different look? There's 21 more. A single click will give your document a total makeover. Pick a cover letter template here.
Key Points
For a marketing director resume that gets interviews:
Use the marketing director resume template up top. It checks all the boxes while being as low-friction as the best marketing funnels.
Put marketing director resume achievements in your resume profile, work experience, and education sections to show you’re truly plug and play.
Choose the right marketing director skills to include in your resume. The job advertisement will tell you which skills those are in your case.
Write a marketing director cover letter. Make the sale by showing your passion for the role and describing how you’ll help the company.
Feel you need some more pointers before you can write your best marketing director resume yet? Got some advice to share with your fellow readers? Leave a comment.
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Written by Dominique Goldschmitt
Dominique is a career expert specializing in resume and cover letter writing advice. Having worked for both start-ups and corporations, she knows all the ins and outs of the recruitment process. At ResumeLab, Dominique shares her knowledge with job seekers at all stages of their career paths, from interns to directors to C-suite members.
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