
Professional Resume Profile Summary (25+ Examples)
How to write a resume profile summary. Examples and tips to write a professional profile that’ll make your resume stand out, with quick & clear advice.
A public relations resume example that lands interviews. Make your PR resume quickly. Learn from samples and expert tips. See good vs. bad examples.
Listen—
It’s not enough for your public relations resume to earn the recruiter’s trust.
It must persuade them that hiring you is the only right course of action.
How to do that?
Do some good PR, and craft a compelling narrative.
It all starts with making a resume to remember.
This guide will show you:
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Sophie Arquette
Public Relations Specialist
Phone: +1-299-456-7888
Email: sophie.arquette@gmail.com
LinkedIn: linkedin.com/in/sophiearquette
Twitter: twitter.com/sarquette
Motivated and solution-oriented public relations specialist with 2+ years of experience. Eager to join Ralph Lauren to assist in shaping the brand’s strong image and developing the PR strategy. In previous roles secured editorial product placements in 20+ high-fashion magazines.
2016–2018
Bottega Veneta
Public Relations Specialist
Key achievements:
2016.06-2016.10
Balenciaga
Public Relations Intern
2016
USC Annenberg School for Communication and Journalism, LA
Bachelor of Arts, Public Relations
GPA: 3.9
Relevant coursework:
On average, a recruiter spends 7 seconds scanning a public relations resume.
In other words—
Someone’s glimpse will play a vital role in your future career.
With so much at stake, your PR resume format must deliver. At a glance.
Expert Hint: It’s best to export your media or fashion PR resume to a PDF file. It will remain readable to the ATS, and its formatting will stay untouched.
How to start your PR resume?
With a message that sticks.
Use this formula to make a “sticky” PR resume objective or resume summary:
1. An adjective
2. Job title
3. Years of experience
4. What you can offer and how it will help
5. Your biggest achievement
Let’s put the formula into practice.
The most striking difference between the two examples above?
The bad example is entirely about what the candidate wants, not what they can offer. The good one, on the other hand, is like a perfect elevator pitch.
An entry-level resume for public relations must also start with a bang.
If your professional experience is limited, start with a public relations resume objective, rather than a summary.
A PR resume objective concentrates much more on your achievements than experience.
Fresh graduates can bring up their education, and internship.
Remember:
PR professionals, of all people, mustn’t mess their intros up.
Expert Hint: Revisit your public relations resume objective or summary once you've reached the end. Or even write it last. Go through your resume and cherry pick the bits you’d really like to highlight.
The bad news:
Not even the craftiest intro has the power to salvage a lackluster story.
If your public relations resume job description underdelivers, this will be the end of the journey.
But—
You know that choice of words can work wonders.
So, craft the best job description for your PR resume.
This is what you need to do:
1. Read the job posting closely.
2. Fish out the public relations specialist duties and skills the employer desires.
3. Describe your public relations experience using phrases from the ad.
This is how it works:
All PR resumes will be scanned by the ATS (Applicant Tracking System) before a hiring manager lays their eyes on any of them.
The first step it is toget past this stage.
Here’s the secret:
ATSs look for keywords for a public relations resume.
All these resume words appear in the job posting. In the example above, the highlighted sections are based on PR resume keywords from a job ad.
This is exactly why the choice of words matters so much.
In essence, the good and bad examples communicate the same thing. But the bad example will leave both the ATS and the recruiter unimpressed.
Speaking of which—
How to impress the recruiter?
Use action verbs, such as managed, developed, prepared, liaised, or oversaw. They communicate much more than the vague responsible for formula.
Quantify your PR duties by adding numbers and percentages.
Contrary to popular belief, PR is measurable. In fact, the entire industry is moving towards data-driven PR. So, demonstrate you’re a forward thinker, and come up with numbers where you can.
Single out one or two key achievements and put them in a separate subsection on your public relations resume.
Key achievements:
And—
Don’t forget to put the right public relations skills on your resume.
What public relations skills to put on resume?
You will find most of the time the desired PR resume skills in the job posting.
If you have them, put them on your resume. And use the list below as a source of inspiration.
Expert Hint: ATSs are not super-smart, so don’t paraphrase too much. And don’t put too many things on your resume. Only list the skills you’re really good at. You’ll avoid falling victim to the presenter’s paradox.
Education matters.
Especially when your experience isn’t exactly that of Ivy Lee’s.
Make the most of your resume education section, and—
Let the recruiter know about the coursework you took. Add info on your extracurricular activities, and don’t forget to show off your GPA if it’s north of 3.5.
Simple as that.
2016
USC Annenberg School for Communication and Journalism, LA
Bachelor of Arts, Public Relations
GPA: 3.9
Relevant coursework:
Expert Hint: If you’re a seasoned pro you don’t have to list more than the school name, graduation date, and degree on your public relations resume.
What do the best PR campaigns and PR resumes have in common?
A personal connection.
So—
Show your best side by adding information on your interests on your resume, knowledge of foreign languages, and membership in professional associations.
Expert Hint: You can easily double your chances of landing an interview by writing a cover letter. More than 50% of the recruiters expect your job application to include one.
To write the best public relations resume:
Questions on how to write the best public relations resume? Want to share advice on how to prepare a resume for public relations jobs (fashion PR resume or marketing and public relations resume)? We’d love to hear from you. Leave your comment below.
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