Marketing Manager Resume—Examples and 25+ Writing Tips

You’re Don Draper without the excess baggage. You can build and lead a team to get a message out like no one else. Sell employers on that with this marketing manager resume sample.

Tom Gerencer, CPRW
Tom Gerencer, CPRW
Marketing Manager Resume—Examples and 25+ Writing Tips

You’re about to see a battle-tested marketing manager resume sample. But first—

 

You’ve got your work cut out for you.

 

A resume for marketing manager jobs is a campaign in itself.

 

Worse, you’re selling to a thick-skinned audience immune to sales pitches.

 

And—

 

You’ve only got a sheet or two of paper. Talk about a limited budget!

 

What can you do?

 

Treat it like any campaign. Know your market and create engaging content.

 

We’ll show you how to do it quick, so you come out More than OK.

 

In this guide:

  • A marketing manager resume sample better than most.
  • How to write a traditional or digital marketing manager resume that gets results.
  • How to make a targeted marketing manager job description for resumes.
  • Why you can’t just list marketing manager skills (and what to do instead).

 

marketing manager resume example

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Marketing Manager Resume Sample You Can Copy and Use

 

Willow Lund

Marketing Manager

 

Personal Info

 

Phone: 419-276-1309

Email: willowzlund@gmail.com

linkedin.com/in/willowzlund

twitter.com/willowzlund

 

Summary

 

Energetic marketing manager with 5+ years of experience driving teams to massive revenue growth. Seeking to increase ROI for clients at Skewed Onion Marketing. Led 3 teams of 25 marketing associates at Rasle Bopp, raising revenue $15M for one client.

 

Experience

 

Marketing Manager

Rasle Bopp Inc., Toledo, OH

2014–2019

Key Qualifications & Responsibilities

  • Led 3 teams of 25 marketing associates to plan and implement 40+ campaigns for banking, automotive, and CPG clients.
  • Identified new markets for a stagnant pizza chain that raised brand awareness by 20% and revenue by 9%.
  • Streamlined teams using Agile methods to lower marketing costs 10% and time-to-market for campaigns by 25%.

Key Achievement: 

Raised revenue for an electronics client by $15M through multi-platform campaigns in digital, TV, and audio.

 

Marketing Associate

Azure Frog Marketing, Toledo, OH

2012–2014

Key Qualifications & Responsibilities

  • Trained and onboarded 4 new marketing associates. Ensured 35% increase in compliance to OKRs. All 4 won promotions in 6 months.
  • Led team that created radio ad campaign shortlisted for RAB award.

Key Achievement:

Suggested changes to meeting style that saved 20+ hrs per week.

 

Education

 

MBA

Bowling Green State University, Bowling Green, OH

2010–2012

  • Pursued a passion for digital marketing coursework.
  • Master's thesis on SEM marketing written up in ReadWrite.

 

BS Marketing

Ohio State University

2007–2010

 

Additional Activities

 

  • Member, AMA.
  • Mentor 20 marketing managers in team leadership.

 

Volunteer Work

 

2018 — Ran campaign for local Montessori school that raised $200K in 1 year.

2017 — Ran online campaign for animal shelter that raised $50,000 in 3 months.

 

Hard Skills: CPG, CRM, SEO, SEM, PPC, sales funnel management, email marketing

 

Soft Skills: Interpersonal skills, communication, collaboration

 

Not quite management material yet? See our guides:

 

Not a marketing manager? Looking for a different manager resume? See these guide Management (General) Resume Sample & Guide

 

Here’s how to write a marketing manager resume that sells:

 

1. Use the Best Marketing Manager Resume Format

 

You’d never launch a non-mobile-friendly website.

 

Yet too many marketing managers write non-employer-friendly resumes.

 

Your resume formatting can win your audience—or lose them.

 

Tell your story with the reverse-chronological resume format.

 

Then fill it with these tips:

 

Marketing Manager Resume Format

 

  • Set 1-inch margins on the top, sides, and bottom.
  • Chose a friendly resume font like 10–12pt Verdana or Garamond.
  • Make resume sections for Heading, Summary, Experience, Education, and Skills.
  • Include white space for breathability.
  • Choose a 1 or 2-page resume length depending on your experience.
  • Send a PDF resume. Those are user-friendly across every platform.

Expert Hint: A study from the International Journal of Management found that spreading marketing knowledge through all levels of an organization improves business performance. Work with cross-functional teams or communicating messages outside your department looks good on a marketing manager resume.

2. Make a Marketing Manager Resume Summary or Objective

 

Engaging with your audience is key.

 

And you’ve got to do it fast.

 

Attention spans today are short. If they don’t like you in an instant, they’ve got 300 other resumes to look at.

 

So—begin your resume for marketing manager jobs with a sharp professional summary or resume objective.

 

Include:

 

  1. An adjective (energetic, engaging)
  2. “marketing manager” or “digital marketing manager” (use the title from the ad)
  3. Years of experience (2+, 8+)
  4. How & who you’ll help (raise ROI for clients at Skewed Onion Marketing)
  5. An achievement or two for your resume—your best marketing manager moments (raised revenue $15M...)

 

Tip: write it last.

 

See these digital marketing manager resume examples:

 

Marketing Manager Resume Summary—Example

Good Example
Energetic marketing manager with 5+ years of experience driving teams to massive revenue growth. Seeking to increase ROI for clients at Skewed Onion Marketing. Led 3 teams of 25 marketing associates at Rasle Bopp, raising revenue $15M for one client.
Bad Example
Experienced marketing manager, skilled in leading teams and raising massive revenue for top-end clients. Can train and onboard marketing associates and senior associates. Also talented in planning and executing robust multi-platform marketing campaigns.

Important:

 

The second of those marketing manager resume samples says you’ll lead teams to get big revenue. The first adds proof like 25 and $15M.

 

“But that marketing manager is a superhero! I’m not that good!”

 

You don’t have to be. Just show your best efforts.

 

See this entry-level resume for marketing managers:

 

Entry-Level Marketing Manager Resume Objective

Good Example
Engaging marketing manager, skilled in team leadership and planning campaigns for digital and other platforms. Seeking to drive marketing ROI at Rasle Bopp. As marketing associate at Azure Frog, trained and onboarded 4 new candidates to promotions within 6 months of hiring. Led team that created radio campaign shortlisted for RAB award.
Bad Example
Entry-level marketing manager, skilled in campaign strategy development. A strong leader and bold visionary with a knack for getting things done. Haven’t yet held a full-time marketing manager position, but very likable and passionate.

Look again.

 

Neither of those entry-level marketing manager resume examples has held the title.

 

But the first shows key features and benefits.

Expert Hint: Seth Godin’s excellent book This is Marketing says to focus on specifics. Don’t target any old marketing manager job with your resume. Find the ones you fit best, and your resume will write itself.

3. Target Your Marketing Manager Job Description and Skills Section

 

What marketing manager skills work on resumes?

 

Here’s a list, but there’s a catch:

 

Marketing Manager Skills for Resumes

 

Hard Skills

Soft Skills

Building Teams

Interpersonal Skills

Campaign Strategy

Collaboration

Digital Marketing

Communication

Radio & TV Marketing

Leadership

Print Marketing

Time Management

Agile Methodology

Problem Solving

CRM

Stress Management

Sales Funnel Management

Analytical Thinking

Social Media

Creativity

Networking

Accountability

 

The catch?

 

In marketing, you need to define your target market.

 

It’s the same with the work experience section of a resume for marketing jobs.

 

Each job needs its own resume skills. They can’t come from an online list.

 

How can you find those skills and resume keywords? They’re in the online posting. Use them to target your resume.

 

See these product marketing manager resume samples:

 

The company wants a marketing manager who can lead teams, raise brand awareness, use Agile methodology, and run multi-platform campaigns.

 

Marketing Manager Job Description for a Resume [Sample]

Good Example

Experience

 

Marketing Manager

Rasle Bopp Inc., Toledo, OH

2014–2019

Key Qualifications & Responsibilities

  • Led 3 teams of 25 marketing associates to plan and implement 40+ campaigns for banking, automotive, and CPG clients.
  • Identified new markets for a stagnant pizza chain that raised brand awareness by 20% and revenue by 9%.
  • Streamlined teams using Agile methods to lower marketing costs 10% and time-to-market for campaigns by 25%.
  • Raised revenue for an electronics client by $15M through multi-platform campaigns in digital, TV, and audio.
Bad Example
  • Drove digital campaigns using A/B testing, SEO, and SEM to deliver material revenue gains.
  • Conceptualized KPIs to enhance team growth toward fulfilling client goals.
  • Planned and implemented winning campaigns to ensure revenue growth.
  • Handled offer strategy for various consumer marketing initiatives.

Here’s the great part:

 

Most applicants will do it like the second of those product marketing manager resume examples. That gives you a chance to stand out like Douglas Holt.

 

But what if you’re just launching your marketing management career?

 

In a resume with no experience, define your value first.

 

See these digital marketing manager resume examples with no experience:

 

They’re for a job that needs training, leadership, and process improvements.

 

Entry-Level Marketing Manager Resume Job Description [Sample]

Good Example

Marketing Associate

Azure Frog Marketing, Toledo, OH

2012–2014

Key Qualifications & Responsibilities

  • Trained and onboarded 4 new marketing associates. Ensured 35% increase in compliance to OKRs. All 4 won promotions in 6 months.
  • Led team that created radio ad campaign shortlisted for RAB award.
  • Suggested process improvements to meetings that saved 20+ hrs per week.
Bad Example

Marketing Associate

Azure Frog Marketing, Toledo, OH

2012–2014

Key Qualifications & Responsibilities

  • Analyzed client ads and contributed improvement ideas.
  • Wrote copy for numerous radio and TV ads.
  • Worked with clients to gather requirements for marketing campaigns.

Expert Tip: A study of 968 marketing managers found conflict-management skills significantly affected productivity. Have you resolved conflicts between teams or team members with good results? Show that in your content marketing manager resume.

4. Power-Up Your Education Section

 

Successful marketing campaigns are based on audience engagement.

 

How can your marketing communications manager resume engage employers?

 

By adding things they want to your resume education section.

 

This email marketing manager resume sample shows how:

 

Marketing Manager Resume Example—Education

Good Example

Education

 

MBA

Bowling Green State University, Bowling Green, OH

2010–2012

  • Pursued a passion for digital marketing coursework.
  • Master's thesis on SEM marketing written up in ReadWrite.

 

BS Marketing

Ohio State University

2007–2010

5. Add More to Your Marketing Manager Resume

 

It’s almost go-time.

 

But—

 

Let’s give you the best chance at that dream marketing manager job.

 

Do you have certifications? Publications?

 

Have you done something that’ll make them say, “Wow?”

 

In your additional resume sections you can include:

 

See these digital marketing manager resume examples:

 

Marketing Manager Resume—Extra Sections

Good Example

Additional Activities

 

  • Member, AMA.
  • Mentor 20 marketing managers in team leadership.

 

Volunteer Work

 

2018 — Ran campaign for local Montessori school that raised $200K in 1 year. 

2017 — Ran online campaign for animal shelter that raised $50,000 in 3 months.

Bad Example

Additional Activities

 

  • Curling
  • Hiking

That first marketing manager resume sample is a value proposition. It shows an engaged and capable team leader.

Expert Hint: Write a cover letter for your resume for marketing manager jobs. Make it engaging by knowing your target audience and speaking to their needs.

Key Points

 

Here’s how to write a marketing manager resume:

  • Start with our marketing manager resume template. Add bright spots from your marketing manager career.
  • List marketing manager skills like leadership or SEO, with numbers to show you’re Modo-Modo-level.
  • Write a marketing or marketing communications manager resume summary up top. In it, tease your selling points.
  • Add “other” sections to prove you know a campaign from a CTA.

 

Got questions on how to write good resumes for marketing manager jobs? Not sure how to put marketing manager on a resume? Leave a comment. We’ll be happy to reply!

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Tom Gerencer, CPRW
Tom Gerencer, CPRW
Career Writer at ResumeLab
Tom Gerencer (CPRW) is a Certified Professional Resume Writer, career advice writer and a resume expert at ResumeLab. Tom has been featured on BBC News, NBC, The Economist, Business Insider, Fast Company, and dozens of other outlets. His insights, commentary, and articles reach over a million readers every month. With inside knowledge of key industry players and in-depth research, Tom helps job seekers with advice across all professions and career stages. Tom holds a degree in English from Colby College.

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