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Marketing Manager Resume—Examples and 25+ Writing Tips
Marketing Manager Resume—Examples and 25+ Writing Tips
You’re Don Draper without the excess baggage. You can build and lead a team to get a message out like no one else. Sell employers on that with this marketing manager resume sample.
Marketing Manager Resume Sample You Can Copy and Use
Willow Lund
Marketing Manager
Personal Info
Phone: 419-276-1309
Email: willowzlund@gmail.com
linkedin.com/in/willowzlund
twitter.com/willowzlund
Summary
Energetic marketing manager with 5+ years of experience driving teams to massive revenue growth. Seeking to increase ROI for clients at Skewed Onion Marketing. Led 3 teams of 25 marketing associates at Rasle Bopp, raising revenue $15M for one client.
Experience
Marketing Manager
Rasle Bopp Inc., Toledo, OH
2014–2019
Key Qualifications & Responsibilities
Led 3 teams of 25 marketing associates to plan and implement 40+ campaigns for banking, automotive, and CPG clients.
Identified new markets for a stagnant pizza chain that raised brand awareness by 20% and revenue by 9%.
Streamlined teams using Agile methods to lower marketing costs 10% and time-to-market for campaigns by 25%.
Key Achievement:
Raised revenue for an electronics client by $15M through multi-platform campaigns in digital, TV, and audio.
Marketing Associate
Azure Frog Marketing, Toledo, OH
2012–2014
Key Qualifications & Responsibilities
Trained and onboarded 4 new marketing associates. Ensured 35% increase in compliance to OKRs. All 4 won promotions in 6 months.
Led team that created radio ad campaign shortlisted for RAB award.
Key Achievement:
Suggested changes to meeting style that saved 20+ hrs per week.
Education
MBA
Bowling Green State University, Bowling Green, OH
2010–2012
Pursued a passion for digital marketing coursework.
Master's thesis on SEM marketing written up in ReadWrite.
BS Marketing
Ohio State University
2007–2010
Additional Activities
Member, AMA.
Mentor 20 marketing managers in team leadership.
Volunteer Work
2018 — Ran campaign for local Montessori school that raised $200K in 1 year.
2017 — Ran online campaign for animal shelter that raised $50,000 in 3 months.
Hard Skills: CPG, CRM, SEO, SEM, PPC, sales funnel management, email marketing
Choose a 1 or 2-page resume length depending on your experience.
Send a PDF resume. Those are user-friendly across every platform.
Expert Hint: A study from the International Journal of Management found that spreading marketing knowledge through all levels of an organization improves business performance. Work with cross-functional teams or communicating messages outside your department looks good on a marketing manager resume.
2. Make a Marketing Manager Resume Summary or Objective
Engaging with your audience is key.
And you’ve got to do it fast.
Attention spans today are short. If they don’t like you in an instant, they’ve got 300 other resumes to look at.
See these digital marketing manager resume examples:
Marketing Manager Resume Summary—Example
Good ExampleEnergetic marketing manager with 5+ years of experience driving teams to massive revenue growth. Seeking to increase ROI for clients at Skewed Onion Marketing. Led 3 teams of 25 marketing associates at Rasle Bopp, raising revenue $15M for one client.Bad ExampleExperienced marketing manager, skilled in leading teams and raising massive revenue for top-end clients. Can train and onboard marketing associates and senior associates. Also talented in planning and executing robust multi-platform marketing campaigns.
Important:
The second of those marketing manager resume samples says you’ll lead teams to get big revenue. The first adds proof like 25 and $15M.
“But that marketing manager is a superhero! I’m not that good!”
You don’t have to be. Just show your best efforts.
See this entry-level resume for marketing managers:
Entry-Level Marketing Manager Resume Objective
Good ExampleEngaging marketing manager, skilled in team leadership and planning campaigns for digital and other platforms. Seeking to drive marketing ROI at Rasle Bopp. As marketing associate at Azure Frog, trained and onboarded 4 new candidates to promotions within 6 months of hiring. Led team that created radio campaign shortlisted for RAB award.Bad ExampleEntry-level marketing manager, skilled in campaign strategy development. A strong leader and bold visionary with a knack for getting things done. Haven’t yet held a full-time marketing manager position, but very likable and passionate.
Look again.
Neither of those entry-level marketing manager resume examples has held the title.
But the first shows key features and benefits.
Expert Hint: Seth Godin’s excellent book This is Marketing says to focus on specifics. Don’t target any old marketing manager job with your resume. Find the ones you fit best, and your resume will write itself.
The ResumeLab builder is more than looks. Get specific content to boost your chances of getting the job. Add job descriptions, bullet points, and skills. Easy. Improve your resume in our resume builder now.
Nail it all with a splash of color, choose a clean font, and highlight your skills in just a few clicks. You're the perfect candidate, and we'll prove it. Use our resume builder now.
3. Target Your Marketing Manager Job Description and Skills Section
Trained and onboarded 4 new marketing associates. Ensured 35% increase in compliance to OKRs. All 4 won promotions in 6 months.
Led team that created radio ad campaign shortlisted for RAB award.
Suggested process improvements to meetings that saved 20+ hrs per week.
Bad Example
Marketing Associate
Azure Frog Marketing, Toledo, OH
2012–2014
Key Qualifications & Responsibilities
Analyzed client ads and contributed improvement ideas.
Wrote copy for numerous radio and TV ads.
Worked with clients to gather requirements for marketing campaigns.
Expert Tip: A study of 968 marketing managers found conflict-management skills significantly affected productivity. Have you resolved conflicts between teams or team members with good results? Show that in your content marketing manager resume.
4. Power-Up Your Education Section
Successful marketing campaigns are based on audience engagement.
How can your marketing communications manager resume engage employers?
See these digital marketing manager resume examples:
Marketing Manager Resume—Extra Sections
Good Example
Additional Activities
Member, AMA.
Mentor 20 marketing managers in team leadership.
Volunteer Work
2018 — Ran campaign for local Montessori school that raised $200K in 1 year.
2017 — Ran online campaign for animal shelter that raised $50,000 in 3 months.
Bad Example
Additional Activities
Curling
Hiking
That first marketing manager resume sample is a value proposition. It shows an engaged and capable team leader.
Expert Hint: Write a cover letter for your resume for marketing manager jobs. Make it engaging by knowing your target audience and speaking to their needs.
Double your impact with a matching resume and cover letter combo. Use our cover letter generator and make your application documents pop out.
Got questions on how to write good resumes for marketing manager jobs? Not sure how to put marketing manager on a resume? Leave a comment. We’ll be happy to reply!
Tom Gerencer is a career advice writer and a resume expert at ResumeLab. Tom has been featured on BBC News, NBC, The Economist, Business Insider, Fast Company, and dozens of other outlets. His insights, commentary, and articles reach over a million readers every month. With inside knowledge of key industry players and in-depth research, Tom helps job seekers with advice across all professions and career stages. Tom holds a degree in English from Colby College.
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