We use cookies to tailor the experience of creating resumes and cover letters. For these reasons, we may share your usage data with third parties. You can find more information about how we use cookies on our Cookies Policy. If you would like to set your cookies preferences, click the Settings button below. To accept all cookies, click Accept.
Settings Accept
Cookie settings
Click on the types of cookies below to learn more about them and customize your experience on our Site. You may freely give, refuse or withdraw your consent. Keep in mind that disabling cookies may affect your experience on the Site. For more information, please visit our Cookies Policy and Privacy Policy.
Choose type of cookies to accept
Analytics
These cookies allow us to analyze our performance to offer you a better experience of creating resumes and cover letters. Analytics related cookies used on our Site are not used by Us for the purpose of identifying who you are or to send you targeted advertising. For example, we may use cookies/tracking technologies for analytics related purposes to determine the number of visitors to our Site, identify how visitors move around the Site and, in particular, which pages they visit. This allows us to improve our Site and our services.
Performance and Personalisation
These cookies give you access to a customized experience of our products. Personalization cookies are also used to deliver content, including ads, relevant to your interests on our Site and third-party sites based on how you interact with our advertisements or content as well as track the content you access (including video viewing). We may also collect password information from you when you log in, as well as computer and/or connection information. During some visits, we may use software tools to measure and collect session information, including page response times, download errors, time spent on certain pages and page interaction information.
Advertising
These cookies are placed by third-party companies to deliver targeted content based on relevant topics that are of interest to you. And allow you to better interact with social media platforms such as Facebook.
Necessary
These cookies are essential for the Site’s performance and for you to be able to use its features. For example, essential cookies include: cookies dropped to provide the service, maintain your account, provide builder access, payment pages, create IDs for your documents and store your consents.
I had an interview yesterday and the first thing they said on the phone was: “Wow! I love your resume.” Patrick
I love the variety of templates. Good job guys, keep up the good work! Dylan
My previous resume was really weak and I used to spend hours adjusting it in Word. Now, I can introduce any changes within minutes. Absolutely wonderful! George
Self-motivated and analytically-minded senior marketing manager with 6+ years of experience. Eager to join Minas Morgul Inc. to help manage the strategy development and lead cross-functional teams. In previous roles increased website traffic by 300% and developed SEO strategy that brought in ~10K monthly users.
Experience
2015–2018 Solstice Marketing Manager
Documented and maintained content specifications (incl. outlining content components and guidelines to ensure a consistent experience across various touchpoints).
Defined objectives and KPI success criteria for app engagement, gathered and analyzed existing app UX, and identified and implement recommendations for improving the app and content streams.
Partnered with IT to understand the technical implications of content and helped implement content accessibility standards.
Cooperated with UX and designers to conceptualize high-quality, innovative digital content and ensured the ideas come to life while staying within budget and scope.
Key achievement:
Led A/B testing for content. Improved CRO by 1.5% by optimizing blog content and increasing website traffic by 300%.
2011–2014 Canon Inc. Marketing Specialist
Recommended marketing plans and activities for products and product lines to establish, enhance and distinguish product placement. Increased the sales of production photo Inkjets by 20%.
Conducted market research, monitored competitive activity and identified customer needs.
Prepared materials for internal and external presentations and communication. Delivered presentations on 10+ industry events.
Worked with key internal stakeholders to communicate the brand and business unit position, ensuring consistency of the brand and corporate image.
Participated in coordinating trade show activities, website development, e-commerce strategies and tracking of marketing campaigns. Set up 10 landing pages that increased website traffic by 150%.
Key achievement:
Collaborated with business team members to plan, develop and produce promotional tools. Developed a content marketing and SEO-based strategy that brought in ~10K monthly users to the company website.
Education
2011 UCLA, Anderson School of Management, LA Master of Business Administration (MBA), Marketing GPA 3.9
Relevant coursework:
Consumer Market Research
Integrated Marketing Communications
Digital Marketing
Brand Management
Certifications
Data Driven Marketing—eCornell Certificate
Digital Marketing—eCornell Certificate
Associations
American Marketing Association (AMA)—Member
Interests
Science-fiction literature
Landscape photography
Key Skills
SEO
CRO
SEM
A/B Testing
CMSs (Wordpress, Sitecore, Drupal)
Outreach marketing
Email marketing
Problem-solving
Adaptability
Oral and written communication
Languages
Spanish (Advanced)
French (Conversational)
1. Choose the Best Marketing Resume Format
Here’s the thing—
Modern marketing is as much art as a science.
That’s why your marketing resume must both please the eye and prove your worth.
Use the reverse-chronological resume format for your marketing resume. Your experience and key achievements will become more prominent.
Go for simple and readable resume fonts. Aim for the range between 10 and 14pt. Write simple headings. Make good use of white space.
Go for the best resume length: opt for a one page resume unless you've got many years of experience.
Open your marketing specialist resume with a snappy objective, summary, or summary of qualifications. Add your experience and educationnext.
Put your marketing skills in a separate key skills section. Add your professional certifications, and list your interests. Mention your membership in professional associations and organizations.
Expert Hint: Save your marketing resume as a PDF file. This way you’ll preserve its formatting and make it readable to ATSs.
2. Start with a Marketing Resume Objective or Summary that Turns Heads
Good exampleSelf-motivated and analytically-minded senior marketing manager with 6+ years of experience. Eager to join Minas Morgul Inc. to help manage the strategy development and lead cross-functional teams. In previous roles increased website traffic by 300% and developed SEO strategy that brought in ~10K monthly users.Bad exampleProactive marketing manager with demonstrated digital marketing experience. Would like to join your company to keep developing as a team and strategy manager.
Make sure you’ve mentioned the company you’re applying to by name.
And remember—
At the end of the day, marketing is about numbers. So don’t fail to show them off at the outset.
What If You’ve Got No Experience?
A marketing resume for freshers must open just as spectacularly as a marketing director resume.
The difference is you start it with a marketing resume objective, not a summary.
A resume objective for marketing brings forward your relevant skills, strengths, and achievements.
It doesn’t have to be entirely focused on your professional experience. If you’re a recent graduate—tell the recruiter about your educational wins, internships, etc.
Mind you, though.
Relevant is the keyword.
Refrain from stuffing your entry-level marketing resume objective with any experience just for the sake of making it look better.
Entry-Level Marketing Resume—Objective
Good exampleAnalytically-minded marketing specialist with an MBA in Marketing from UCLA, Anderson School of Management (GPA 3.9). Eager to join Minas Morgul Inc. to help optimize existing online campaigns and develop new ones. 2+ years of experience in A/B testing and CRO.Bad exampleA fresh graduate with an MBA in Marketing. Would like to join your company to keep developing professionally.
Expert Hint: Write your marketing resume objective or summary once you’re done with all the rest. Pick out the best parts from your digital marketing manager resume and include them in your intro.
3. Write the Perfect Marketing Resume Skills and Job Description Sections
Here’s the secret—
It’s the experience and marketing skills on your resume that sell.
Thanks to these three simple steps, you’ll nail it every time:
Re-read the job posting.
Identify the required marketing skills.
Write your marketing resume job description using the keywords from the job ad.
Marketing Resume Sample—Job Description
Good example
Documented and maintained content specifications (incl. outlining content components and guidelines to ensure a consistent experience across various touchpoints).
Defined objectives and KPI success criteria for app engagement, gathered and analyzed existing app UX, and identified and implement recommendations for improving the app and content streams.
Partnered with IT to understand the technical implications of content and helped implement content accessibility standards.
Cooperated with UX and designers to conceptualize high-quality, innovative digital content and ensured the ideas come to life while staying within budget and scope.
Bad example
Responsible for documentation
Responsible for objectives and KPIs
Contacts with the IT department
Cooperation with different teams
Why is this part of your marketing resume so crucial?
Here’s the thing:
It will get you past the ATS screening stage.
Applicant Tracking Systems (ATSs) help recruiters sift through the deluge of job resumes they receive.
The keywords are part of the job advert. You can see them highlighted in the marketing resume example above.
To up your chances of getting through the initial ATS screening, use the keywords and phrases you find in the job ad.
But remember, the ATS is just a hurdle to be cleared. Your ultimate goal is to make a lasting impression on the hiring manager.
How to do that?
Quantify your marketing experience. Pepper your marketing resume with numbers and percentages to show how capable you really are.
Remember: your marketing resume skills and responsibilities backed up with numbers turn into achievements.
Now—
Select one or two things you’re really proud of and list them on your marketing resume in a separate key achievements subsection.
The ResumeLab builder is more than looks. Get specific content to boost your chances of getting the job. Add job descriptions, bullet points, and skills. Easy. Improve your resume in our resume builder now.
Nail it all with a splash of color, choose a clean font, and highlight your skills in just a few clicks. You're the perfect candidate, and we'll prove it. Use our resume builder now.
Sample Marketing Resume—Key Achievements
Key achievement:
Led A/B testing for content.Improved CRO by 1.5% by optimizing blog content and increasing website traffic by 300%.
And—
Don’t forget to give your key skills proper exposure.
I know you’d like to make a creative marketing resume.
But—
ATSs are not that smart. If the job ad says “team-player” and you’re one, put a team-player on your marketing resume. Don’t go for “collaboration.”
Expert Hint: You may be tempted to put a long list of skills on your marketing resume. Don’t do it though. Put about top ten skills on your resume and avoid the presenter’s paradox.
4. Turn Boring Education Into a Reason to Hire You
Education matters.
Especially—
If you know how to put it to good use on your entry-level marketing resume.
Here’s the thing:
Don’t just plonk the name of your highest education level.
2011 UCLA, Anderson School of Management, LA Master of Business Administration (MBA), Marketing GPA 3.9
Relevant coursework:
Consumer Market Research
Integrated Marketing Communications
Digital Marketing
Brand Management
Bad example2011 UCLA, Anderson School of Management, LA Marketing
Expert Hint: Pay particular attention to the education section of your marketing resume when your professional experience isn’t huge yet. The more experienced you become the less detailed this section can be.
5. Light Up Your Marketing Resume With These Additional Sections
You know what they say:
Small steps lead to the biggest changes.
So—
Plant a couple of golden nuggets here and there, and let your marketing resume make a change.
List your certifications on a resume, membership in professional associations, interests, and foreign languages.
Certificates
Data Driven Marketing—eCornell Certificate
Digital Marketing—eCornell Certificate
Associations
American Marketing Association (AMA)—Member
Interests
Science-fiction literature
Landscape photography
Languages
Spanish (Advanced)
French (Conversational)
Expert Hint: Boost your chances of landing a marketing job with a cover letter. More than half of the recruiters want to read them but less than 50% of candidates write them. So learn how to write a cover letter and boost your chances!
Double your impact with a matching resume and cover letter combo. Use our cover letter generator and make your application documents pop out.
Want to try a different look? There's 21 more. A single click will give your document a total makeover. Pick a cover letter template here.
Key Points
Here’s a quick recap of the main points:
Pick out the best marketing resume templates. An entry level marketing resume doesn’t call for such a spacious experience section as a marketing director resume.
Give it an exceptional look. Fill your sales and marketing resume with relevant experience, go for a one-pager (you can go for a 2 page resume, but read this first), and format it elegantly. Don’t clutter it, and make good use of white space.
Tailor your marketing resume to the job offer. Remember your marketing job description and skills must target a specific job ad.
Make the most of your education. Especially when preparing a marketing intern resume or an entry-level marketing resume.
Pepper it with extras. Prove you’re a well-rounded candidate. List your certifications, interests, and membership in professional associations.
Questions on how to write the best resume and what to include? Want to share advice on how to prepare a resume for marketing jobs (social media marketing resume or sales and marketing resume)? We’d love to hear from you. Leave your comment below.
Maciej Duszynski is a career advice writer and a resume expert at ResumeLab. With over 8 years of experience in recruitment, hiring, and training, Maciej shares insider HR knowledge to equip every job seeker with professional advice to nail the job hunt. His insights have been featured by the Chicago Tribune, SparkPeople, Toggl, Referral Rock, and Databox, among others. Maciej has helped job candidates at all stages of their career paths, from interns to directors to C-suite members, to thrive in their job. His mission is to help you find the right opportunity and create a job application that gets you the career you deserve. Maciej holds a Master’s degree in English with a specialization in communication and education management.
Writing a resume is hard work, but with our best resume tips and advice, it's a piece of cake. Here are over 50 of our professional resume dos and don'ts, along with resume mistakes to avoid.
Our list of OpenOffice templates will help you save your precious time. No need to browse hundreds of other websites—we’ve picked the choicest templates for your convenience.
You work wonders with wood, whether building things, maintaining or repairing them. Show hiring managers the value you bring to the table with a rock solid carpenter resume.