Marketing Resume Examples & Guide for 2024 (+Templates)

You may be the next GaryVee. But will your marketing resume convince the recruiter?

You can sell anything to anyone. But are you unsure how you should sell yourself? Let’s make you come across as the next marketing genius.

This guide will show you:

• Marketing resume examples that get jobs.
• How to write the best marketing resume that get the interview
• How to ace your job description on a resume for marketing.
• Best resume templates for marketing jobs.

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Targeting a more specialized PR or marketing resumes? Go to:

• Brand Ambassador Resume
• Consultant Resume
• Copywriter Resume
• Digital Marketing Resume
• Event Manager Resume
• Grant Writer Resume
• Marketing Director Resume
• Marketing Manager Resume
• Public Relations Resume
• Salesforce Admin Resume
• Social Media Manager Resume

Haven't found what you're looking for? Check all our Resume Examples.

 

Marketing Resume Example You Can Copy and Use

1. Choose the Best Marketing Resume Format

Here’s the thing—

Modern marketing is as much art as a science. That’s why your marketing resume must both please the eye and prove your worth.

Here’s a quick checklist for a good start on your resume format:

• Pick a visually appealing resume template for marketing. We recommend one of these modern resume templates.
• Use the reverse-chronological resume style for your marketing resume. Your experience and key achievements will become more prominent.
• Go for simple and readable resume fonts. Aim for the range between 10 and 14pt. Write simple headings. Make good use of white space.
• Go for the best resume length: opt for a one page resume unless you've got many years of experience.
• Open your marketing specialist resume with a snappy objective, summary, or summary of qualifications. Add your experience and education next.
• Put your marketing skills in a separate key skills section. Add your professional certifications, and list your interests. Mention your membership in professional associations and organizations.

Expert Hint: Save your marketing resume as a PDF file. This way you’ll preserve its formatting and make it readable to ATSs.

2. Start with a Marketing Resume Objective or Summary that Turns Heads

You need to market yourself in under 7 seconds. This is how long an average recruiter will spend looking at your creative marketing resume.

So, start with a bang.

Use this proven formula to make sure your marketing resume summary (or resume profile) gets it just right.

1. An adjective or two
2. Job title
3. Years of experience
4. What you can offer and how it will help
5. Your biggest achievement

Marketing Resume Example—Summary

Self-motivated and analytically-minded senior marketing manager with 6+ years of experience. Eager to join Minas Morgul Inc. to help manage the strategy development and lead cross-functional teams. In previous roles increased website traffic by 300% and developed SEO strategy that brought in ~10K monthly users.

Proactive marketing manager with demonstrated digital marketing experience. Would like to join your company to keep developing as a team and strategy manager.

Make sure you’ve mentioned the company you’re applying to by name.

And remember—

At the end of the day, marketing is about numbers. So don’t fail to show them off at the outset.

But, how do you write a marketing resume profile with no experience?

A marketing resume for freshers must open just as spectacularly as a marketing director resume. The difference is you start it with a marketing resume objective, not a summary.

A resume objective for marketing brings forward your relevant skills, strengths, and achievements.

It doesn’t have to be entirely focused on your professional experience. If you’re a recent graduate—tell the recruiter about your educational wins, internships, etc.

Mind you, though. Relevant is the keyword.

Refrain from stuffing your entry-level marketing resume objective with any experience just for the sake of making it look better.

Entry-Level Marketing Resume—Objective

Analytically-minded marketing specialist with an MBA in Marketing from UCLA, Anderson School of Management (GPA 3.9). Eager to join Minas Morgul Inc. to help optimize existing online campaigns and develop new ones. 2+ years of experience in A/B testing and CRO.

A fresh graduate with an MBA in Marketing. Would like to join your company to keep developing professionally.

Expert Hint: Write your marketing resume objective or summary once you’re done with all the rest. Pick out the best parts from your digital marketing manager resume and include them in your intro.

3. Write the Perfect Marketing Resume Skills and Job Description Sections

Here’s the secret—

It’s the experience and marketing skills on your resume that sell.

So, prepare your marketing resume job description with all the attention it deserves. Thanks to these three simple steps, you’ll nail it every time:

1. Re-read the job posting.
2. Identify the required marketing skills.
3. Write your marketing resume job description using the keywords from the job ad.

Marketing Resume Sample—Job Description

• Documented and maintained content specifications (incl. outlining content components and guidelines to ensure a consistent experience across various touchpoints).
• Defined objectives and KPI success criteria for app engagement, gathered and analyzed existing app UX, and identified and implement recommendations for improving the app and content streams.
• Partnered with IT to understand the technical implications of content and helped implement content accessibility standards.
• Cooperated with UX and designers to conceptualize high-quality, innovative digital content and ensured the ideas come to life while staying within budget and scope.

• Responsible for documentation
• Responsible for objectives and KPIs
• Contacts with the IT department
• Cooperation with different teams

Why is this part of your marketing resume so crucial? Here’s the thing:

It will get you past the ATS screening stage.

Applicant Tracking Systems (ATSs) help recruiters sift through the deluge of job resumes they receive. ATSs scan the documents for marketing resume keywords.

The keywords are part of the job advert. You can see them highlighted in the marketing resume example above. To up your chances of getting through the initial ATS screening, use the keywords and phrases you find in the job ad.

But remember, the ATS is just a hurdle to be cleared. Your ultimate goal is to make a lasting impression on the hiring manager.

How to do that?

Quantify your marketing experience. Pepper your marketing resume with numbers and percentages to show how capable you really are. Remember: your marketing resume skills and responsibilities backed up with numbers turn into achievements.

Now—

Select one or two things you’re really proud of and list them on your marketing resume in a separate key achievements subsection.

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Sample Marketing Resume—Key Achievements

And—

Don’t forget to give your key skills proper exposure.

Not sure what skills to put on a resume?

Take a good look at the job ad to see if the desired skills for your marketing resume are listed there. If so, they’re good skills to put on your resume. Of course, if you have them.

Marketing Resume Skills—Examples

You definitely wonder what to put in the skills section of a resume for marketing positions.

Here’s a list of hard and soft skills for your reference:

Hard Skills—Marketing Resume Examples

• SEO
• CRO
• SEM
• A/B Testing
• CMSs (Wordpress, Sitecore, Drupal)
• HTML
• CSS
• Outreach marketing
• Email marketing

Soft Skills—Marketing Resume Examples

• Multi-tasking
• Problem-solving
• Adaptability
• Collaboration
• Time management
• Organization
• Oral/written communication
• Interpersonal skills

One final remark.

Don’t paraphrase too much. I know you’d like to make a creative marketing resume.

But—

ATSs are not that smart. If the job ad says “team-player” and you’re one, put a team-player on your marketing resume. Don’t go for “collaboration.”

Expert Hint: You may be tempted to put a long list of skills on your marketing resume. Don’t do it though. Put about top ten skills on your resume and avoid the presenter’s paradox.

4. Use Your Marketing Resume Education as a Selling Point

Resume education matters. Especially if you know how to put it to good use on your entry-level marketing resume.

Here’s the thing:

Don’t just plonk the name of your highest education level.

List relevant coursework on a resume, mix in extracurricular activities and show off your GPA (if it's 3.8 or higher).

Entry Level Marketing Resume Sample—Education

2011
UCLA, Anderson School of Management, LA
Master of Business Administration (MBA), Marketing
GPA 3.9

Relevant coursework:

• Consumer Market Research
• Integrated Marketing Communications
• Digital Marketing
• Brand Management

2011
UCLA, Anderson School of Management, LA
Marketing

Expert Hint: Pay particular attention to the education section of your marketing resume when your professional experience isn’t huge yet. The more experienced you become the less detailed this section can be.

5. Light Up Your Marketing Resume With These Additional Sections

You know what they say: Small steps lead to the biggest changes.

So—

Plant a couple of golden nuggets here and there, and let your marketing resume make a change. List your certifications on a resume, membership in professional associations, interests, and foreign languages.

Certificates

• Data Driven Marketing—eCornell Certificate
• Digital Marketing—eCornell Certificate

Associations

• American Marketing Association (AMA)—Member

Interests

• Science-fiction literature
• Landscape photography

Languages

• Spanish (Advanced)
• French (Conversational)

Expert Hint: Boost your chances of landing a marketing job with a cover letter. More than half of the recruiters want to read them but less than 50% of candidates write them. So learn how to write a cover letter and boost your chances!

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Key Points

Here’s a quick recap of the main points:

• Pick out the best marketing resume templates. An entry level marketing resume doesn’t call for such a spacious experience section as a marketing director resume.
• Give your resume an exceptional look. Fill your sales and marketing resume with relevant experience, go for a one-pager (you can go for a 2 page resume, if you're an industry veteran), and format it elegantly. Don’t clutter it, and make good use of white space.
• Tailor your marketing resume to the job offer. Remember your marketing job description and skills must target a specific job ad.
• Make the most of your education. Especially when preparing a marketing intern resume or an entry-level marketing resume.
• Pepper it with extras. Prove you’re a well-rounded candidate. List your certifications, interests, and membership in professional associations.
• If the job ad requires it, send the resume by email: here is what to write in the email when sending the resume.

Do you need to write a cover letter as well? Check out how to write a cover letter for a digital marketing position. 

Questions on how to write the best resume and what to include? Want to share advice on how to prepare a resume for marketing jobs (social media marketing resume or sales and marketing resume)? We’d love to hear from you. Leave your comment below.

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At ResumeLab, quality is at the crux of our values, supporting our commitment to delivering top-notch career resources. The editorial team of career experts carefully reviews every article in accordance with editorial guidelines, ensuring the high quality and reliability of our content. We actively conduct original research, shedding light on the job market's intricacies and earning recognition from numerous influential news outlets. Our dedication to delivering expert career advice attracts millions of readers to our blog each year.