English
    My account

    SEO Resume—30+ SEO Skills, Examples & Guide for 2024

    How long has it been since you last worked on your SEO resume? If it doesn’t rank number 1 anymore, it’s the highest time to pursue a new strategy. So let’s get down to it.

    Marta Bongilaj, CPRW
    Marta Bongilaj, CPRW
    Certified Professional Resume Writer, Career Expert
    SEO Resume—30+ SEO Skills, Examples & Guide for 2024

    Applying for SEO jobs but seeing no results? A recruiter is not a search engine to make you wait too long for their evaluation. If you don’t hit them with your SEO resume immediately, you won’t do it afterward.

    But relax; it’s not a Google penalty that could block you from being visible. Your resume needs to undergo a solid audit to be considered valuable again. This guide covers all the factors that matter for your resume’s performance.

    In this guide:

    • An SEO resume sample that strikes the 1st position.
    • Which SEO skills should you enumerate on your resume. 
    • How to approach the SEO professions on a resume to see outstanding results.
    • Expert tips and examples to earn a chance of landing an SEO job.

    Save hours of work and get a job-winning resume like this. Try our resume builder with 20+ resume templates and create your resume now.

    Create your resume now

    CREATE YOUR RESUME NOWseo resume example

    What users say about ResumeLab:

    I had an interview yesterday and the first thing they said on the phone was: “Wow! I love your resume.”
    Patrick

    I love the variety of templates. Good job guys, keep up the good work!
    Dylan 

    My previous resume was really weak and I used to spend hours adjusting it in Word. Now, I can introduce any changes within minutes. Absolutely wonderful!
    George

    Create your resume now

    Want a resume for a similar position? Check these samples:

    SEO Resume Sample

    Mary J. Gross

    SEO Specialist

    937-210-5327

    maryjgross@gmail.com

    linkedin.com/in/marygross

    Summary

    Results-oriented SEO specialist with 4+ years of experience. At Silverback, implemented 80+ successful SEO strategies, resulting in an average 13% higher conversion rate. While working for Honest SEO, helped a key client achieve a 60% growth in organic traffic in 5 months. Aiming to leverage multifaceted technical skills across AppleCare Digital and drive effective SEO strategies.

    Experience

    SEO Specialist

    Silverback Strategist, Remote

    January 2021–March 2023

    Key Qualifications & Responsibilities

    • Ran complex website audits for 100+ clients, achieving an average 50% score improvement in PageSpeed Insights.
    • Played the lead role in keyword research, qualifying more than 40 high-difficulty keywords into the top 10 in SERPs after 6 months of employment.
    • Optimized 80+ landing pages, increasing monthly sales by 15-20% on each.
    • Built and managed client relationships, contributing to a stable 90% customer retention rate during employment.
    • Conducted quarterly in-company SEO workshops for juniors, helping to grow a team of SEO professionals.

    Key Achievement:

    • Implemented 80+ successful SEO strategies, resulting in an average 13% higher conversion rate.

    Junior SEO Strategist

    Honest SEO, Remote

    September 2018–December 2020

    Key Qualifications & Responsibilities

    • Worked on off-site link-building initiatives for various clients, gathering 40+ high-quality links monthly.
    • Experimented with SEO strategies and tactics, helping a key client achieve a 50% growth in organic traffic in 2 months.
    • Conducted complex SEO audits under SEO Manager’s supervision, maintaining 100% on-time task completion.
    • Tracked algorithm updates and SEO trends, and initiated own improvements. Commended 2 times by SEO Manager for outstanding work flexibility.

    Key Achievement:

    • Retained 2 key customers thanks to on-time SEO & UX adjustments which doubled the conversion rate during 1 month.

    Education

    Bachelor of Science in International Marketing

    The Global American University, Schiller, FL

    September 2014–August 2018

    GPA: 3.8

    • Deepened data-driven marketing and web analytics knowledge.
    • Actively participated in Marketing Student Club’s projects, brainstorms, and initiatives.

    Skills

    • On-page and off-site SEO
    • Keyword research
    • Competitor analysis
    • Link building
    • A/B testing
    • Domain management
    • UX knowledge
    • HTML, CSS, JavaScript
    • Ahrefs, Semrush, Searchmetrics, Screaming Frog
    • Google Analytics, Google Search Console
    • Data-oriented approach
    • Critical thinking
    • Work flexibility
    • Communication
    • Time management
    • Teamwork

    Certifications

    • Strategies for Converting and Retaining Customers Online, University of California, 2022
    • Advanced Search Engine Optimization Strategies, University of California, 2021
    • Search Engine Optimization (SEO), University of California, 2019

    Conferences

    • Attendee at Advanced Search Summit, June 2021
    • Attendee at MozCon, July 2020

    Interests

    • Blogging: writing a blog about the most successful SEO tactics and promoting it on social media.
    • Website development: running 2 websites with 10,000+ monthly traffic and testing both SEO and UX improvements.
    • UX writing: reading guides about UX writing and practicing through owned websites.

    SEO specialists test and analyze websites to optimize them for search engines. They run content optimization, HTML adjustments, work on website architecture and implement off-site SEO tactics. The SEO resume’s key role is to prove you can ensure a website ranks high on SERPs and brings traffic.

    How to Write an SEO Resume?

    An SEO resume should underline SEO skills and experience. It’s worth weaving them into a resume summary and work history specifically. The best format for an SEO resume is reverse-chronological, which orders work experience putting the most recent accomplishments at the top.

    Here’s a good SEO resume in brief:

    1. Use a header to introduce yourself and provide your contact details.
    2. Write a compelling resume summary or objective to grab attention from the get-go.
    3. List work experience, putting emphasis on your quantifiable accomplishments.
    4. Create an impressive list of skills tailored to the job posting that you came across.
    5. Include your education and training, and mention related certifications.
    6. Check your resume for consistency, formatting, and grammar.

    Now, follow these guidelines to create a resume that gets the best positions:

    1. Choose the Right Resume Format for Your SEO Resume

    Remember the 90s websites? They seemed to be technical wonders in those days, but today they only show how a website design evolved over the years. Chaotic, messy structures and coincidentally placed images no longer serve a useful purpose.

    Although building a resume is not a web developer task, it can prove challenging. With a disorganized structure, every element falls apart. So, how to create a solid framework for your SEO resume?

    Choose the best resume format first. As you’ve read above, the reverse-chronological format will work best as it shows the most important information up first. 

    Then, apply a bunch of proven formatting rules:

    • Pick one of the recommended resume fonts like Helvetica in 10–12pt.
    • Use 1-inch resume margins on all sides, and do not overcrowd your resume.
    • Apply single or 1.15 line spacing. Add extra spaces in between sections.
    • Make a resume of the perfect length. Keep it concise and strive for a one-page resume.
    • Write up a legible resume header with key contact information.
    • Divide your resume into sections: Header, Resume Summary/Objective, Work/Volunteering Experience, Education, Skills, and Additional.

    Once ready, save your resume in PDF to keep its structure in the right place.

    2. Write Up a Solid Resume Summary/Objective

    One of the most desirable SERP elements that SEO specialists fight for? Featured snippet. It glows at the top of search engine results and makes you feel proud you’ve possessed some higher truth that only Google knows.

    But what does it have to do with a resume? A recruiter examines hundreds and thousands of applications, with only a small percentage of them being qualified for the next stage. To stand out from other candidates, prepare a top-notch resume summary (call it your featured snippet) that grabs attention and serves as your resume’s gist.

    Here’s how to compose it step by step:

    1. Begin with an adjective that describes you best.
    2. Summarize the years of experience that you have.
    3. Show off your best skills and accomplishments.
    4. Call out the position you’re applying for.
    5. Explain what you can contribute to the company.
    6. Keep it short and use third-person pronouns.

    The following samples illustrate resume summary best practices:

    SEO Resume Example—Summary

    Good Example

    Summary

    Results-oriented SEO specialist with 4+ years of experience. At Silverback, implemented 80+ successful SEO strategies, resulting in an average 13% higher conversion rate. While working for Honest SEO, helped a key client achieve a 60% growth in organic traffic in 5 months. Aiming to leverage multifaceted technical skills across AppleCare Digital and drive effective SEO strategies.

    Bad Example

    Summary

    Skilled SEO specialist with over 4 years of experience, vast SEO knowledge, and technical skills. Primarily responsible for SEO strategies that grew outstanding organic traffic. I’m motivated to use my wide experience and talents to support daily SEO operations at AppleCare Digital.

    When crafting a resume summary, be precise about your accomplishments. A recruiter doesn’t have time to wonder over your experience and abilities. They want ready-made answers. And they love numbers!

    A resume objective is your option two. This one’s for candidates who don’t necessarily have a massive list of achievements to display since their career path has just started to develop. It focuses more on a career goal and refers to previous successes to appear more reliable.

    See below:

    SEO Resume Example—Objective

    Good Example

    Objective

    Reliable Global American University graduate with a B.Sc. in International Marketing. Knowledgeable in SEO strategies and proficient at SEO tools like Ahrefs, Screaming Frog, and Google Search Console. Ran an SEO audit for a befriended print shop, helping to increase their website’s monthly traffic by 60%. Seeking to join Impact Networking to use a data-oriented approach and support the company’s marketing goals.

    Bad Example

    Objective

    I am a novice SEO strategist looking to expand my career at Impact Networking. Previously, I was helping some niche businesses by auditing their websites and suggesting improvements. I excel at keyword research and am always up-to-date with current SEO trends.

    While the good example is precise, the bad one is too generic (and it uses the first person). Do not refrain from using achievements if you already have them. They’re the best proof you’re a good fit for the role. 

    3. List Matching Job Descriptions in Your SEO Resume

    Why couldn’t the SEO get his boat to leave the dock? Too many anchors. Do you know that one? It’s just a prank, but it carries out some sense.

    If you’re desperate for a job, you might send out numerous resumes thoughtlessly and see no answer. In fact, selecting a few job postings that match your skills and experience is more rational than applying for any job that can bring you money. Choose several job ads and drop your anchor thoughtfully.

    Once you find an interesting announcement, consider tailoring your work experience section to the job requirements. Here’s how:

    1. Thoroughly read a job posting.
    2. Spot SEO skills that they demand.
    3. Think of times you’ve presented those skills.
    4. Prepare bullets with relevant professional achievements.

    Resume for SEO—Job Description Examples

    Good Example

    Experience

    SEO Specialist

    Silverback Strategist, Remote

    January 2021–March 2023

    Key Qualifications & Responsibilities

    • Ran complex website audits for 100+ clients, achieving an average 50% score improvement in PageSpeed Insights.
    • Played the lead role in keyword research, qualifying more than 40 high-difficulty keywords into the top 10 in SERPs after 6 months of employment.
    • Optimized 80+ landing pages, increasing monthly sales by 15-20% on each.
    • Built and managed client relationships, contributing to a stable 90% customer retention rate during employment.
    • Conducted quarterly in-company SEO workshops for juniors, helping to grow a team of SEO professionals.

    Key Achievement:

    • Implemented 80+ successful SEO strategies, resulting in an average 13% higher conversion rate.
    Bad Example

    Experience

    SEO Specialist

    Silverback Strategist, Remote

    January 2021–March 2023

    Key Qualifications & Responsibilities

    • Ran website audits for clients, achieving better results in PageSpeed Insights.
    • Mastered keyword research, qualifying numerous keywords into the top 10 in SERPs.
    • Optimized tens of landing pages, helping to boost sales visibly.
    • Handled client relationships, receiving positive client feedback on a daily basis.
    • Led quarterly workshops for SEO juniors, sharing important technical knowledge.

    Skipping key data when writing about your achievements is a missed opportunity. How would you even create an SEO report without a single number? Compare these two examples to understand the immense difference numbers make.

    4. Brag About Your World-Class Level SEO Skills

    SEO specialists don’t mince words. They keep things short and sweet as if they were these one-word keywords that kill with their volumes. So, once you’re done with a descriptive work experience section, head on to your skills that don’t need much explanation. 

    Here’s a list in case you cannot remember all of them:

    30+ SEO Skills for an Unbeatable SEO Resume

    • On-page SEO
    • Off-site SEO
    • Keyword research
    • Technical SEO
    • Mobile SEO
    • Competitor analysis
    • Link building
    • A/B testing
    • Analytics tools
    • Domain management
    • UX knowledge
    • HTML
    • CSS
    • JavaScript
    • MOZ
    • Ahrefs
    • Semrush
    • Searchmetrics
    • Screaming Frog
    • Keyword Planner
    • LSI Graph
    • Google Analytics
    • Google Search Console
    • UX basics
    • WordPress
    • Content writing
    • Link building
    • Data-oriented approach
    • Critical thinking skills
    • Prioritization
    • Work flexibility
    • Communication skills
    • Time management skills
    • Teamwork

    Whoa, that’s long. We know that SEOs have quite a lot of superpowers on their list, so you can go a little spammy here. But, no black hat, just honesty.

    The ResumeLab builder is more than looks. Get specific content to boost your chances of getting the job. Add job descriptions, bullet points, and skills. Easy. Improve your resume in our resume builder now.

    CREATE YOUR RESUME NOW

    CREATE YOUR RESUME NOWcreate your resume now

    Nail it all with a splash of color, choose a clean font, and highlight your skills in just a few clicks. You're the perfect candidate, and we'll prove it. Use our resume builder now.

    4. Make Your Education Section Non-Scrollable

    One of the vital copywriting rules? Be desirable. If you can involve people in reading about iRobot Rumba, you can get them interested in anything else.

    While many jobseekers pay little attention to the education section, it can actually benefit your candidacy. Here’s how to make your education section a solid piece of information:

    Resume for SEO—Education

    Good Example

    Education

    B.Sc. in International Marketing

    The Global American University, Schiller, FL

    September 2014–August 2018

    GPA: 3.8

    • Deepened data-driven marketing and web analytics knowledge.
    • Actively participated in Marketing Student Club’s projects, brainstorms, and initiatives.

    Add a few bullets to explain how education helped you grow in the right direction. Stuff them with additional activities that you undertook. Magic keywords? Projects, ideas, and initiatives.

    5. Use Added Sections in Your Resume for SEO

    SEO is an ever-changing field. It’s a world of uncertainty. It makes SEOs wake up to Google Alerts and keep refreshing rankings feverishly.

    Recruiters want to see that you go with the flow, too. They expect you to attend the most popular industry meet-ups and shake hands with Brian Dean.

    Make your resume complete by adding any of these sections:

    Short on ideas to fulfill extra sections? Catch a glimpse by checking the example below:

    SEO on a Resume—Extra Sections Examples

    Good Example

    Certifications

    • Strategies for Converting and Retaining Customers Online, University of California, 2022
    • Advanced Search Engine Optimization Strategies, University of California, 2021
    • Search Engine Optimization (SEO), University of California, 2019

    Conferences

    • Attendee at Advanced Search Summit, June 2021
    • Attendee at MozCon, July 2020

    Interests

    • Blogging: writing a blog about the most successful SEO tactics and promoting it on social media.
    • Website development: running 2 websites with 10,000+ monthly traffic and testing both SEO and UX improvements.
    • UX writing: reading guides about UX writing and practicing through owned websites.

    Expert Hint: If you really care about that job, consider writing a cover letter. A recruiter will learn more about your experience and motivations, plus they will likely appreciate your effort and invite you for a talk.

    Double your impact with a matching resume and cover letter combo. Use our cover letter generator and make your application documents pop out.

    CREATE YOUR COVER LETTER NOW

    CREATE YOUR COVER LETTER NOWcreate your cover letter now

    Want to try a different look? There's 21 more. A single click will give your document a total makeover. Pick a cover letter template here.

    Key Points

    For an SEO resume that exceeds expectations:

    • Follow the SEO resume template and prepare each resume section according to the guidelines.
    • Stuff your resume with achievements. Highlight them in the summary, work experience, and education section to make yourself sound like a pro.
    • Add a bunch of SEO skills. Get a thorough SEO career insight to understand which skills are demanded in your position. 
    • Write a cover letter. Tailor it to the desired position, and boost your chances of being hired.

    Need help writing a top-notch resume for SEO? No idea about what to include in your SEO resume? Leave us a comment. We’ll be happy to assist.

    About ResumeLab’s Editorial Process

    At ResumeLab, quality is at the crux of our values, supporting our commitment to delivering top-notch career resources. The editorial team of career experts carefully reviews every article in accordance with editorial guidelines, ensuring the high quality and reliability of our content. We actively conduct original research, shedding light on the job market's intricacies and earning recognition from numerous influential news outlets. Our dedication to delivering expert career advice attracts millions of readers to our blog each year.

    Marta Bongilaj, CPRW
    Written byMarta Bongilaj, CPRW
    Follow

    Marta Bongilaj is a career expert and a Certified Professional Résumé Writer. She's a member of the National Career Development Association and the Professional Association of Resume Writers and Career Coaches. She has a vast marketing background, which helps her give relevant advice on bringing out candidates’ strongest points and making their resumes a compelling read. In her articles, she underlines the importance of showcasing the most prominent skills, experiences, and qualifications in a resume to stand out in increasingly competitive job markets. Marta provides on-point tips on how to promote one’s candidature efficaciously at every career stage. Holding a philology degree, she believes that concise, persuasive language lies at the core of a successful resume. If you seek advice on marketing yourself to employers, no matter your recruitment stage, you’ve come to the right place.

    Was it interesting?Here are similar articles