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SEO Resume—30+ SEO Skills, Examples & Guide for 2024

How long has it been since you last worked on your SEO resume? If it doesn’t rank number 1 anymore, it’s the highest time to pursue a new strategy. So let’s get down to it.

Marta Bongilaj
Marta Bongilaj
Career Expert
SEO Resume—30+ SEO Skills, Examples & Guide for 2024

Applying for SEO jobs but seeing no results? A recruiter is not a search engine to make you wait too long for their evaluation. If you don’t hit them with your SEO resume immediately, you won’t do it afterward.

But relax; it’s not a Google penalty that could block you from being visible. Your resume needs to undergo a solid audit to be considered valuable again. This guide covers all the factors that matter for your resume’s performance.

In this guide:

  • An SEO resume sample that strikes the 1st position.
  • Which SEO skills should you enumerate on your resume. 
  • How to approach the SEO professions on a resume to see outstanding results.
  • Expert tips and examples to earn a chance of landing an SEO job.

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Want a resume for a similar position? Check these samples:

SEO Resume Sample

Mary J. Gross

SEO Specialist

937-210-5327

maryjgross@gmail.com

linkedin.com/in/marygross

Summary

Results-oriented SEO specialist with 4+ years of experience. At Silverback, implemented 80+ successful SEO strategies, resulting in an average 13% higher conversion rate. While working for Honest SEO, helped a key client achieve a 60% growth in organic traffic in 5 months. Aiming to leverage multifaceted technical skills across AppleCare Digital and drive effective SEO strategies.

Experience

SEO Specialist

Silverback Strategist, Remote

January 2021–March 2023

Key Qualifications & Responsibilities

  • Ran complex website audits for 100+ clients, achieving an average 50% score improvement in PageSpeed Insights.
  • Played the lead role in keyword research, qualifying more than 40 high-difficulty keywords into the top 10 in SERPs after 6 months of employment.
  • Optimized 80+ landing pages, increasing monthly sales by 15-20% on each.
  • Built and managed client relationships, contributing to a stable 90% customer retention rate during employment.
  • Conducted quarterly in-company SEO workshops for juniors, helping to grow a team of SEO professionals.

Key Achievement:

  • Implemented 80+ successful SEO strategies, resulting in an average 13% higher conversion rate.

Junior SEO Strategist

Honest SEO, Remote

September 2018–December 2020

Key Qualifications & Responsibilities

  • Worked on off-site link-building initiatives for various clients, gathering 40+ high-quality links monthly.
  • Experimented with SEO strategies and tactics, helping a key client achieve a 50% growth in organic traffic in 2 months.
  • Conducted complex SEO audits under SEO Manager’s supervision, maintaining 100% on-time task completion.
  • Tracked algorithm updates and SEO trends, and initiated own improvements. Commended 2 times by SEO Manager for outstanding work flexibility.

Key Achievement:

  • Retained 2 key customers thanks to on-time SEO & UX adjustments which doubled the conversion rate during 1 month.

Education

Bachelor of Science in International Marketing

The Global American University, Schiller, FL

September 2014–August 2018

GPA: 3.8

  • Deepened data-driven marketing and web analytics knowledge.
  • Actively participated in Marketing Student Club’s projects, brainstorms, and initiatives.

Skills

  • On-page and off-site SEO
  • Keyword research
  • Competitor analysis
  • Link building
  • A/B testing
  • Domain management
  • UX knowledge
  • HTML, CSS, JavaScript
  • Ahrefs, Semrush, Searchmetrics, Screaming Frog
  • Google Analytics, Google Search Console
  • Data-oriented approach
  • Critical thinking
  • Work flexibility
  • Communication
  • Time management
  • Teamwork

Certifications

  • Strategies for Converting and Retaining Customers Online, University of California, 2022
  • Advanced Search Engine Optimization Strategies, University of California, 2021
  • Search Engine Optimization (SEO), University of California, 2019

Conferences

  • Attendee at Advanced Search Summit, June 2021
  • Attendee at MozCon, July 2020

Interests

  • Blogging: writing a blog about the most successful SEO tactics and promoting it on social media.
  • Website development: running 2 websites with 10,000+ monthly traffic and testing both SEO and UX improvements.
  • UX writing: reading guides about UX writing and practicing through owned websites.

SEO specialists test and analyze websites to optimize them for search engines. They run content optimization, HTML adjustments, work on website architecture and implement off-site SEO tactics. The SEO resume’s key role is to prove you can ensure a website ranks high on SERPs and brings traffic.

How to Write an SEO Resume?

An SEO resume should underline SEO skills and experience. It’s worth weaving them into a resume summary and work history specifically. The best format for an SEO resume is reverse-chronological, which orders work experience putting the most recent accomplishments at the top.

Here’s a good SEO resume in brief:

  1. Use a header to introduce yourself and provide your contact details.
  2. Write a compelling resume summary or objective to grab attention from the get-go.
  3. List work experience, putting emphasis on your quantifiable accomplishments.
  4. Create an impressive list of skills tailored to the job posting that you came across.
  5. Include your education and training, and mention related certifications.
  6. Check your resume for consistency, formatting, and grammar.

Now, follow these guidelines to create a resume that gets the best positions:

1. Choose the Right Resume Format for Your SEO Resume

Remember the 90s websites? They seemed to be technical wonders in those days, but today they only show how a website design evolved over the years. Chaotic, messy structures and coincidentally placed images no longer serve a useful purpose.

Although building a resume is not a web developer task, it can prove challenging. With a disorganized structure, every element falls apart. So, how to create a solid framework for your SEO resume?

Choose the best resume format first. As you’ve read above, the reverse-chronological format will work best as it shows the most important information up first. 

Then, apply a bunch of proven formatting rules:

  • Pick one of the recommended resume fonts like Helvetica in 10–12pt.
  • Use 1-inch resume margins on all sides, and do not overcrowd your resume.
  • Apply single or 1.15 line spacing. Add extra spaces in between sections.
  • Make a resume of the perfect length. Keep it concise and strive for a one-page resume.
  • Write up a legible resume header with key contact information.
  • Divide your resume into sections: Header, Resume Summary/Objective, Work/Volunteering Experience, Education, Skills, and Additional.

Once ready, save your resume in PDF to keep its structure in the right place.

2. Write Up a Solid Resume Summary/Objective

One of the most desirable SERP elements that SEO specialists fight for? Featured snippet. It glows at the top of search engine results and makes you feel proud you’ve possessed some higher truth that only Google knows.

But what does it have to do with a resume? A recruiter examines hundreds and thousands of applications, with only a small percentage of them being qualified for the next stage. To stand out from other candidates, prepare a top-notch resume summary (call it your featured snippet) that grabs attention and serves as your resume’s gist.

Here’s how to compose it step by step:

  1. Begin with an adjective that describes you best.
  2. Summarize the years of experience that you have.
  3. Show off your best skills and accomplishments.
  4. Call out the position you’re applying for.
  5. Explain what you can contribute to the company.
  6. Keep it short and use third-person pronouns.

The following samples illustrate resume summary best practices:

SEO Resume Example—Summary

Good Example

Summary

Results-oriented SEO specialist with 4+ years of experience. At Silverback, implemented 80+ successful SEO strategies, resulting in an average 13% higher conversion rate. While working for Honest SEO, helped a key client achieve a 60% growth in organic traffic in 5 months. Aiming to leverage multifaceted technical skills across AppleCare Digital and drive effective SEO strategies.

Bad Example

Summary

Skilled SEO specialist with over 4 years of experience, vast SEO knowledge, and technical skills. Primarily responsible for SEO strategies that grew outstanding organic traffic. I’m motivated to use my wide experience and talents to support daily SEO operations at AppleCare Digital.

When crafting a resume summary, be precise about your accomplishments. A recruiter doesn’t have time to wonder over your experience and abilities. They want ready-made answers. And they love numbers!

A resume objective is your option two. This one’s for candidates who don’t necessarily have a massive list of achievements to display since their career path has just started to develop. It focuses more on a career goal and refers to previous successes to appear more reliable.

See below:

SEO Resume Example—Objective

Good Example

Objective

Reliable Global American University graduate with a B.Sc. in International Marketing. Knowledgeable in SEO strategies and proficient at SEO tools like Ahrefs, Screaming Frog, and Google Search Console. Ran an SEO audit for a befriended print shop, helping to increase their website’s monthly traffic by 60%. Seeking to join Impact Networking to use a data-oriented approach and support the company’s marketing goals.

Bad Example

Objective

I am a novice SEO strategist looking to expand my career at Impact Networking. Previously, I was helping some niche businesses by auditing their websites and suggesting improvements. I excel at keyword research and am always up-to-date with current SEO trends.

While the good example is precise, the bad one is too generic (and it uses the first person). Do not refrain from using achievements if you already have them. They’re the best proof you’re a good fit for the role. 

3. List Matching Job Descriptions in Your SEO Resume

Why couldn’t the SEO get his boat to leave the dock? Too many anchors. Do you know that one? It’s just a prank, but it carries out some sense.

If you’re desperate for a job, you might send out numerous resumes thoughtlessly and see no answer. In fact, selecting a few job postings that match your skills and experience is more rational than applying for any job that can bring you money. Choose several job ads and drop your anchor thoughtfully.

Once you find an interesting announcement, consider tailoring your work experience section to the job requirements. Here’s how:

  1. Thoroughly read a job posting.
  2. Spot SEO skills that they demand.
  3. Think of times you’ve presented those skills.
  4. Prepare bullets with relevant professional achievements.

Resume for SEO—Job Description Examples

Good Example

Experience

SEO Specialist

Silverback Strategist, Remote

January 2021–March 2023

Key Qualifications & Responsibilities

  • Ran complex website audits for 100+ clients, achieving an average 50% score improvement in PageSpeed Insights.
  • Played the lead role in keyword research, qualifying more than 40 high-difficulty keywords into the top 10 in SERPs after 6 months of employment.
  • Optimized 80+ landing pages, increasing monthly sales by 15-20% on each.
  • Built and managed client relationships, contributing to a stable 90% customer retention rate during employment.
  • Conducted quarterly in-company SEO workshops for juniors, helping to grow a team of SEO professionals.

Key Achievement:

  • Implemented 80+ successful SEO strategies, resulting in an average 13% higher conversion rate.
Bad Example

Experience

SEO Specialist

Silverback Strategist, Remote

January 2021–March 2023

Key Qualifications & Responsibilities

  • Ran website audits for clients, achieving better results in PageSpeed Insights.
  • Mastered keyword research, qualifying numerous keywords into the top 10 in SERPs.
  • Optimized tens of landing pages, helping to boost sales visibly.
  • Handled client relationships, receiving positive client feedback on a daily basis.
  • Led quarterly workshops for SEO juniors, sharing important technical knowledge.

Skipping key data when writing about your achievements is a missed opportunity. How would you even create an SEO report without a single number? Compare these two examples to understand the immense difference numbers make.

4. Brag About Your World-Class Level SEO Skills

SEO specialists don’t mince words. They keep things short and sweet as if they were these one-word keywords that kill with their volumes. So, once you’re done with a descriptive work experience section, head on to your skills that don’t need much explanation. 

Here’s a list in case you cannot remember all of them:

30+ SEO Skills for an Unbeatable SEO Resume

  • On-page SEO
  • Off-site SEO
  • Keyword research
  • Technical SEO
  • Mobile SEO
  • Competitor analysis
  • Link building
  • A/B testing
  • Analytics tools
  • Domain management
  • UX knowledge
  • HTML
  • CSS
  • JavaScript
  • MOZ
  • Ahrefs
  • Semrush
  • Searchmetrics
  • Screaming Frog
  • Keyword Planner
  • LSI Graph
  • Google Analytics
  • Google Search Console
  • UX basics
  • WordPress
  • Content writing
  • Link building
  • Data-oriented approach
  • Critical thinking skills
  • Prioritization
  • Work flexibility
  • Communication skills
  • Time management skills
  • Teamwork

Whoa, that’s long. We know that SEOs have quite a lot of superpowers on their list, so you can go a little spammy here. But, no black hat, just honesty.

The ResumeLab builder is more than looks. Get specific content to boost your chances of getting the job. Add job descriptions, bullet points, and skills. Easy. Improve your resume in our resume builder now.

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4. Make Your Education Section Non-Scrollable

One of the vital copywriting rules? Be desirable. If you can involve people in reading about iRobot Rumba, you can get them interested in anything else.

While many jobseekers pay little attention to the education section, it can actually benefit your candidacy. Here’s how to make your education section a solid piece of information:

Resume for SEO—Education

Good Example

Education

B.Sc. in International Marketing

The Global American University, Schiller, FL

September 2014–August 2018

GPA: 3.8

  • Deepened data-driven marketing and web analytics knowledge.
  • Actively participated in Marketing Student Club’s projects, brainstorms, and initiatives.

Add a few bullets to explain how education helped you grow in the right direction. Stuff them with additional activities that you undertook. Magic keywords? Projects, ideas, and initiatives.

5. Use Added Sections in Your Resume for SEO

SEO is an ever-changing field. It’s a world of uncertainty. It makes SEOs wake up to Google Alerts and keep refreshing rankings feverishly.

Recruiters want to see that you go with the flow, too. They expect you to attend the most popular industry meet-ups and shake hands with Brian Dean.

Make your resume complete by adding any of these sections:

Short on ideas to fulfill extra sections? Catch a glimpse by checking the example below:

SEO on a Resume—Extra Sections Examples

Good Example

Certifications

  • Strategies for Converting and Retaining Customers Online, University of California, 2022
  • Advanced Search Engine Optimization Strategies, University of California, 2021
  • Search Engine Optimization (SEO), University of California, 2019

Conferences

  • Attendee at Advanced Search Summit, June 2021
  • Attendee at MozCon, July 2020

Interests

  • Blogging: writing a blog about the most successful SEO tactics and promoting it on social media.
  • Website development: running 2 websites with 10,000+ monthly traffic and testing both SEO and UX improvements.
  • UX writing: reading guides about UX writing and practicing through owned websites.

Expert Hint: If you really care about that job, consider writing a cover letter. A recruiter will learn more about your experience and motivations, plus they will likely appreciate your effort and invite you for a talk.

Double your impact with a matching resume and cover letter combo. Use our cover letter generator and make your application documents pop out.

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Want to try a different look? There's 21 more. A single click will give your document a total makeover. Pick a cover letter template here.

Key Points

For an SEO resume that exceeds expectations:

  • Follow the SEO resume template and prepare each resume section according to the guidelines.
  • Stuff your resume with achievements. Highlight them in the summary, work experience, and education section to make yourself sound like a pro.
  • Add a bunch of SEO skills. Get a thorough SEO career insight to understand which skills are demanded in your position. 
  • Write a cover letter. Tailor it to the desired position, and boost your chances of being hired.

Need help writing a top-notch resume for SEO? No idea about what to include in your SEO resume? Leave us a comment. We’ll be happy to assist.

About ResumeLab’s Editorial Process

At ResumeLab, quality is at the crux of our values, supporting our commitment to delivering top-notch career resources. The editorial team of career experts carefully reviews every article in accordance with editorial guidelines, ensuring the high quality and reliability of our content. We actively conduct original research, shedding light on the job market's intricacies and earning recognition from numerous influential news outlets. Our dedication to delivering expert career advice attracts millions of readers to our blog each year.

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Marta Bongilaj
Marta Bongilaj
Marta Bongilaj is a career expert and a professional resume writer. She's a member of the National Career Development Association and the Professional Association of Resume Writers and Career Coaches. She has a vast marketing background, which helps her give relevant advice on bringing out candidates’ strongest points and making their resumes a compelling read. In her articles, she underlines the importance of showcasing the most prominent skills, experiences, and qualifications in a resume to stand out in increasingly competitive job markets. Marta provides on-point tips on how to promote one’s candidature efficaciously at every career stage. Holding a philology degree, she believes that concise, persuasive language lies at the core of a successful resume. If you seek advice on marketing yourself to employers, no matter your recruitment stage, you’ve come to the right place.

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