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Abstract: Digital marketers use digital channels such as email marketing or online ads to generate leads and build brand awareness. The purpose of your digital marketing CV is to show how successful your digital campaigns were and prove you know your way around digital marketing tools.
We have a cold lead. We need to build a funnel to convert this lead. Luckily, our conversion goal is a mere first phone call. That should be easy. There is only one problem. The product is you.
Whether you build funnels, create PPC campaigns, or do analytics magic behind the scenes, you understand one thing. The human attention span is not a span. It’s a point. Like a free electron, seemingly stopping for us, but really it is in all places at the same time.
Your digital marketing CV must show you understand that from the get-go.
In this guide:
- A digital marketing CV sample that gets the interview.
- Tips on building your job description for maximum effect.
- Expert hints to increase the chances of your digital marketing job application.
Let’s get the storyboard out.
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Applying to a range of positions? See our other dedicated guides:
- Marketing CV Example
- Marketing Manager CV Example
- Social Media CV Example
- Brand Ambassador CV Example
- Public Relations CV Example
- Event Coordinator CV Example
- Consultant CV Example
- Social Media Manager CV Example
- Best CV Examples for All Jobs
Digital Marketing CV Example You Can Copy and Use
Robert S. Mitchell
12 Shore Street
London, SW4 9DF
07787 980 161
Inventive digital marketer with 4+ years of experience and a scientific approach to fine-tuning every aspect of the digital presence, which results in up to 10x ROAS. Presided over all digital marketing operations of 17 beauty and lifestyle brands for Gloss Group during a period of 300% growth in 18 months. Managed a £2m annual marketing budget to consistently deliver above 4x average ROAS. Seeking to scale existing competencies to a larger challenge and provide record returns for Louis Vuitton.
Digital Marketing Manager
Gloss Group, London
January 2018—April 2020
- Actively managed a team of 23+ creatives, media buyers, marketers and analysts during a period where Gloss Group noted a growth of 300%+ in 24 months (£7m revenue in 2017 to £22m in 2019).
- Implemented a multi-platform content schedule for 17 beauty and lifestyle brands that improved the stagnating organic follower growth from 1.5% in Q4 2017 to 10% in Q1 2018.
- Managed an annual marketing budget of £2m+. 2019 saw best returns, with an average of 4.1x ROAS across all activities.
- Strategized an influencer marketing campaign for 2 new brand launches with a £25,000 budget to return £140k in sales and 70,000 new followers in one month.
- Designed an audience-sharing solution and cross-brand cooperation to solidify the customer base of the group and inform them of all products, the cross-brand upsells generated £750k in 2019.
- Performed SEO and quality analysis of all website pages and content to improve the average Google rank for Top20 strategic queries from 37 to 8.
- Implemented repeat buying promotions and loyalty points to generate £80k of additional business in Q3 2019, and generate an average of £120k per quarter since.
- Introduced retargeting campaigns including individualised discounts on high-ticket items, improving total ROAS for these products by up to 200%.
- Mentored and trained 4 junior employees on PPC ads, content planning, and retargeting.
Digital Marketing Specialist
February 2015—December 2017
- Created a following of 85,000 from scratch on 9 different social media platforms (including Facebook and Instagram).
- Cut posting workload by 30% by introducing content schedules and automation.
- Implemented a successful influencer campaign including a discount scheme, creating £35,000 in additional business on a £7,500 budget.
- Content Scheduling
- Influencer Marketing
- HootSuite, Zapier, Analytics
- E-Commerce: Shopify, Magento, WooCommerce, Wix
BA Digital Marketing, 2012–2015
University of Birmingham
- Project Management Professional (Project Management Institute)
- SEO Essentials Certificate (Moz)
That’s a first-page-of-Google digital marketing CV. Now here’s to write your own:
1. Use a Professional CV Format
You can A/B test every single minute variable until you run out of jobs you can apply to, or more likely, consider launching a stress ball business. Or launching your stress ball out the window.
Follow these structural rules to make your digital marketing CV clear and legible first of all. The creative touch can come later.
Here’s the business CV format:
Digital Marketing CV Format
- Definitely use the chronological CV format to bring your most recent work up front.
- Use a sensible CV font. Noto, Didot or Helvetica are all elegant options.
- Use 1-inch CV marginsand negative space.
- Follow this order of CV sections: CV Header, Objective, Experience, Education, and “Additional.”
- Try to fit on a one-page CV. Cut down on descriptions of your education.
- Send your CV as a PDF, unless instructed otherwise.
- Use a simple CV template, it’s more readable. If you’re targeting a creative industry, you might consider a modern CV template such as an infographic CV.
Expert Hint: If you have worked mostly as a freelancer up to now, you may want to consider a functional CV layout. This way, you can list key projects and achievements under each competency, like ‘PPC ads’ or ‘Brand Strategy’, instead of having a long list of projects for the reader to scan for the right competency.
2. Grab Attention With Your Digital Marketing CV Summary or Objective
Here is the top of your funnel. Your CV profile is like the headline of your PPC ads. You’re trying to grab their attention and get them into your funnel. Like any product, you ought to try to advertise at least your 2 strongest sides.
But remember, just like advertising, it’s not about you, it’s about your audience. What are your two strongest sides to them? Craft an attention grabbing professional summary by answering each questions concisely:
- Who are you, what’s your experience (expressed as years+)?
- What type of projects, in what industry have you successfully delivered?
- What’s your most unique achievement?
- What’s your most impressive/relevant achievement?
- What can you do for this employer?
Just like your PPC headlines, they are easier to write once you have the whole product figured out. Write your CV summary at the very end.
Digital Marketing CV Summary—Example
Don’t hide behind empty statements and generalisations. Results are easily measurable in your line of work. The same applies to writing an entry-level CV. But this time, instead of writing a summary of qualifications, write a CV objective.
Also called a career objective statement, a CV objective focuses on projects, internships, school achievements and volunteer work and shows how you can use the skills you’ve developed so far to benefit your future employer.
Digital Marketing CV Objective—Example
Oops! You don’t need Google Analytics to know the second doesn’t sell. The first example, though, shows measurable achievements that will make the recruiter say “wow”.
3. Impress With Your Job Description and Skills
You’re in a very lucky position, having a career in a field where there are analytics for every single minute detail. Backing up your talk with numbers and metrics is the most effective strategy to convince someone to hire you.
It allows them to imagine exactly what you can do for them. Talk about the projects, budgets, ROAS, big name accounts you have dealt with. Think about the times you mentored and trained others. Cite numbers and metrics throughout.
Showcase a range of proven experience and completed projects that matches the employer’s expectations. Use powerful CV words to start each line and use the STAR (Situation-Task-Action-Result) formula to help you out.
Digital Marketing CV Job Description
When you work with as many tools as in digital marketing, there may be some things that you would like to list, but don’t warrant a whole bullet point. Perhaps there’s a software or a skill that matches that description.
You can list those in a CV skills section, unless you’re a negative-space-loving minimalist.
Digital Marketing Skills for CV
- Clickfunnels, GERU
- Buzz Sumo
- E-Commerce: Shopify, Magento, WooCommerce, Wix
- Project Management Software (e.g. FunctionFox)
- Adobe Creative Suite: InDesign, Illustrator, Photoshop, Bridge, After Effects, etc.
- Art Directors Toolkit 5i, Art Files 3
- CRM Software
- UX Design
- Video Production
- Active Listening
- Business Design
- Conceptual Planning
- Cost Management
- Designing Project Scope
- Managing Multiple Large-Scale Projects
- Negotiating with Vendors
- Strategy Development
- Team Management & Delegation
- Written Communication
Expert Hint: If you really have a lot of projects under your belt, a two-page CV is acceptable in digital marketing. Make sure you craft a targeted CV for each position, especially focusing on the CV summary to match their desired skills.
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4. Minimise Your Education Section Accordingly
Results speak for themselves. Nobody cares if you dropped out of kindergarten if your marketing converts. Devote more space to skills, experience, and tools you have mastered. Simply list your major, school name, and graduation date.
If you are writing a CV with no experience in digital marketing, you can include relevant coursework on your CV, too, alongside your extracurriculars and final grade (if it was high enough to work to your advantage: think First-Class Honours).
Here’s an example of how to list your education on a CV:
Digital Marketing CV Sample—Education
Expert Hint: In the UK, digital marketers earn between £20,000 and £50,000 a year. That's a huge range, isn't it? Make sure you know the worth of your experience if you've been in the industry for a while—and set realistic expectations if you're just starting out.
5. Close Your Digital Marketing CV With Added Sections
The bottom of your CV is not an ‘About Me’ section. It is perfectly manageable to appear interesting and likeable while only relaying information that is highly relevant to your position. Your yoga habits notwithstanding.
Structure bonus CV sections under clear headings:
- Foreign Languages
- Hobbies, Activities, and Interests
- Professional References
- Skills—if you haven’t included them as part of your other sections
Compare these two digital marketing CV examples:
Digital Marketing CV Template—Extra Sections
To increase conversion, write a digital marketing cover letter. More than 50% of hiring managers still expect to get a cover letter attached to a CV.
Expert Hint: A PMP (Project Management Professional) certification is the gold standard in IT projects, but can be translatable to creative projects too, and can help with moving up to higher levels of management.
Double your impact with a matching CV and cover letter combo. Use our cover letter builder and make your application documents pop out.
Want to try a different look? There’s 18 more. A single click will give your document a total makeover. Pick a cover letter template here.
Remember the following pointers:
- Maintain a business CV format—margins, fonts, 1 page, reverse chronological.
- Quantify the impact and achievements, instead of just describing work. Think about projects completed, budgets, schedule, improvements.
- Limit the length of the education section to make space for experience.
- Write a captivating digital marketing cover letter.
Did you find our digital marketing CV template helpful? Did we help you get your digital marketing CV right? Leave a comment. We’ll be happy to reply.