Marketing Cover Letter—Examples & Tips [also for Interns]

You’re ready to get that job as a marketing pro. Whether it’s conversion rates, organic traffic, ROI, leads, or customer lifetime value, you make it happen. But, there’s one small recruitment task to perform before they’ll call you in for an interview.

You need to market yourself to them perfectly with the best marketing cover letter they’ve seen. 

In this article, you’ll get:

• Two marketing cover letter samples: one for an experienced marketer and another for an entry-level, first-time position (marketing internship cover letter).
• Step-by-step tips on making a cover letter marketing managers will love.
• Section templates for marketing cover letters for you to copy, tweak, and prepare in under 20 minutes.

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First up— 

Looking for other cover letter examples for positions in marketing, media, or PR? See:

• Digital Marketing Cover Letter
• Marketing Coordinator Cover Letter
• Marketing Intern Cover Letter
• UX Designer Cover Letter
• Marketing Manager Cover Letter
• Journalism Cover Letter
• Consulting Cover Letter
• Data Entry Cover Letter
• Nonprofit Cover Letter
• Data Analyst Cover Letter
• Project Manager Cover Letter

According to a LinkedIn study, marketing professionals are among the most likely professionals to relocate for their career. If that's you, get ready now and check out our guide on writing a Cover Letter When Relocating. 

Haven't found what you're looking for? Check all our Cover Letter Examples.

Check out two great cover letters for marketing jobs:

1. Marketing Cover Letter Examples

Let’s meet Beatrice. Beatrice enjoys learning Dutch, loves reading historical fiction, and is the biggest fan of Last Week Tonight with John Oliver. But, more relevantly— 

Beatrice is applying to become the digital marketing specialist at Samson & Hedges Marketing Agency. They want someone with experience writing compelling copy and optimizing landing pages, among other things.

She knows she’s got what they need; now she simply needs to assure them with a great marketing cover letter. Check out this digital marketing cover letter sample and see how she nails it:

Example #1: Mid-Level Marketing Job Candidate

What’d you think? Beatrice has got this job in the bag, for sure.

But, what if you don’t have professional experience in marketing? No worries. Let’s meet Amanda.

Amanda is best friends with Beatrice. She doesn’t have experience in marketing like Beatrice, so she’s applying to an entry-level marketing job as an intern.

Take a look at this sample cover letter for a marketing job with no experience:

Example #2: Entry-Level Marketing Cover Letter With No Experience

Okay, so there you have it. We gave you two marketing cover letter examples, a marketing intern cover letter sample here and a digital marketing cover letter sample before that. Now— 

Let’s go through how to write a perfect marketing cover letter of your own. 

Feeling short on time? Below we’ll give you fill-in-the-blank marketing cover letter sample portions for you to copy and use for yourself—easy peasy. 

Is your marketing resume up to par, as well? Check out our guide to tweak yours to perfection: Marketing Resume Sample—Examples and 25+ Writing Tips

2. How to Write a Cover Letter for Marketing Jobs Step by Step (Template)

This is how to make a show-stopping marketing cover letter:

1. Format the Marketing Cover Letter as You Would a Business Letter

Imagine you’re tasked with spearheading a marketing campaign to promote a brand new shampoo. You don’t just jump straight to making graphics, right?

No, first you have to determine the format(s) you’ll use in your marketing campaign. Same on a cover letter for marketing jobs—

Figure out the layout before you worry about the contents. Ready to format your cover letter?

Here are the key rules to follow when formatting marketing cover letter templates:

• Align every section of your marketing job cover letter to the left (no justified text, either).
• Use one-inch margins around the entire marketing cover letter, and use single line spacing in the text. 
• Pick a classic cover letter font, such as Arial or Georgia.
• Don’t write more than a one-page cover letter for marketing jobs.

2. Create a Great Marketing Cover Letter Contact Info Heading

The cover letter header, just like the heading on your marketing resume, starts with your contact details.

After that, the date of writing is a must, since this is a formal letter. Finally, the company’s info, including the name and job title of the marketing manager or HR rep.

Follow this sample marketing cover letter template:

Marketing Cover Letter Header Template

3. Introduce Yourself & Identify the Position Being Applied For

The opening, whether on a marketing coordinator cover letter or a marketing analyst cover letter, needs to wow them.

First, address the reader by name. Locate the name of the marketing coordinator or HR staff member from LinkedIn or the company’s website. Next, start the cover letter by introducing yourself. Inform them of the specific job you are applying for. Finally, give a brief overview of your marketing experience, skills, and background.

Have a look at this sample marketing cover letter template for reference:

Marketing Cover Letter Sample: Opening Statement

Just fill in the blanks and feel free to use it for yourself!

Expert Hint:Employment in marketing, including advertising, promotions, and marketing manager jobs, will increase by more than 10% from 2020 through 2030. To beat your competitors, make sure your marketing resume and cover letter are on fleek.

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Want to try a different look? There's 21 more. A single click will give your document a total makeover. Pick a cover letter template here.

4. Market Yourself With Your Marketing Skills & Strengths

The advertising or social media marketing cover letter should continue with a middle paragraph which refers to the requirements from the marketing job description.

Pull out the job ad and find the marketing job requirements. In your cover letter, explain how you are the best marketing applicant to take on those duties and tasks they lay out.

Look at this fill-in-the-blank template sample:

Cover Letter for Marketers and Marketing Managers: Middle Paragraph

Call me old fashioned, but I love a good cover letter. For marketing professionals it's the perfect place to add color to your accomplishments and show some of your personality and creativity. I especially admire candidates who use the opportunity to highlight what makes them the perfect fit for the role, whether that's an overview of their design skills (with links to their online portfolio), their philosophy when it comes to social media (with links to the pages they've managed) or why they love SEO or keyword strategy. A resume is obviously where a deeper dive into tangible tasks and responsibilities should take place, but for creative roles, a cover letter is where someone can truly shine and set themselves apart from the competition.

Expert Hint: More and more marketing agencies, and modern companies in general request applicants to address diversity in the cover letter (called a “diversity statement”). If so, write a paragraph on how you understand social barriers or the needs of a diverse workplace.

5. Explain the Reasons Why You Want to Work on This Particular Marketing Team

As you wrap things up, it’s time to compliment them a bit. Show some love for the marketing agency or department, but also mark your enthusiasm for the particular marketing role itself. 

Have a look at this marketing cover letter template:

Sales and Marketing Cover Letter Example: Motivation Statement

6. End Using a Professional Sign-Off & Clear Call-to-Action

End the covering letter by requesting a meetup with the hiring manager, marketing coordinator, or HR specialist. Stress your proposal, reiterate how effective you’d be, and request an in-person meeting, phone call, or Zoom chat.

Here’s an example marketing associate cover letter ending to use as a reference:

Sample Marketing Specialist Cover Letter: Call-to-Action & Close

Hiring managers will be looking to see if the style and tone of the covering letter matches what they’re looking for within their marketing department. Marketers would therefore be wise to do their research and seek out marketing activity and campaigns produced by the company (such as on their website, social media channels or via email) and emulate the style and tone used. Conversely, they could also look to demonstrate how they could bring something different to the company, team and marketing efforts as this could be a point of difference that other marketing candidates may not offer.

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Key Points

Remember these points when writing any marketing or marketing assistant cover letter:

• Address the marketing manager or HR specialist directly when opening your cover letter for marketing jobs.
• In the first paragraph, introduce yourself to them, give a brief description of your professional background, and state specifically which marketing job you’re applying for.
• Next, match the cover letter to the marketing job description. Show the marketing coordinator why and how you would be the best to meet their upcoming challenges.
• Show motivation and enthusiasm for joining this particular company.
• Close using a solid call to action, and request a follow-up conversation.

Got any questions on how to write a cover letter for marketing internships or a marketing manager cover letter? Need help showing off your social media skills, digital marketing talents, and advertising abilities? Let’s chat here in the comments, and thank you for reading!

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