We surveyed US hiring decision-makers to find out if cover letters are still necessary and if *you* need one to land a job in 2020. Here’s what we found.
You’re ready to get that job as a marketing pro.
Whether it’s conversion rates, organic traffic, ROI, leads, or customer lifetime value, you make it happen.
But, there’s one small recruitment task to perform before they’ll call you in for an interview.
You need to market yourself to them perfectly with the best marketing cover letter they’ve seen.
In this article, you’ll get:
- Two marketing cover letter samples: one for an experienced marketer and another for an entry-level, first-time position (marketing internship cover letter).
- Step-by-step tips on making a cover letter marketing managers will love.
- Section templates for marketing cover letters for you to copy, tweak, and prepare in under 20 minutes.
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Check out two great cover letters for marketing jobs:
1. Marketing Cover Letter Examples
Let’s meet Beatrice.
Beatrice enjoys learning Dutch, loves reading historical fiction, and is the biggest fan of Last Week Tonight with John Oliver.
But, more relevantly—
Beatrice is applying to become the digital marketing specialist at Samson & Hedges Marketing Agency. They want someone with experience writing compelling copy and optimizing landing pages, among other things.
She knows she’s got what they need; now she simply needs to assure them with a great marketing cover letter.
Check out this digital marketing cover letter sample and see how she nails it:
Example #1: Mid-Level Marketing Job Candidate
Beatrice Cardoso Dias
Digital Marketing Specialist
August 22, 2019
Louis P. Avila
Samson & Hedges Marketing Agency
2377 Washburn Street
Baton Rouge, LA 70806
As a junior digital marketing specialist with Left Kidney Media Group, I recently opened up my employment availability to seek new opportunities and growth. This morning, I came across the job ad for a senior digital marketing specialist / marketing coordinator at Samson & Hedges, and I jumped at the chance. With my 2.5 years working with similar tools, demographics, and media formats, I am positive I would be a great fit on the marketing team.
You mentioned in the job ad that you’re looking for a marketing associate skilled at copywriting, analytics, and increasing conversions. At Left Kidney, I was responsible for similar projects, from improving the CTR of landing pages to upping rankings of key landing pages in the SERPs. During my time there, I was able to increase sales by 13% through my marketing efforts, and I’m sure I could transfer those same marketing skills and technical abilities over to Samson & Hedges for the senior digital marketing specialist / marketing coordinator role, as well.
From the challenging marketing initiatives to your great company culture, finding your job ad seems like a dream opportunity for me. I would be honored and proud to join the marketing department at Samson & Hedges, and I would work hard to ensure you and the team are proud to have hired me.
Can we schedule a coffee together or a call (either video or phone work for me) to chat about how I could bring the same results I’ve achieved over to Samson & Hedges?
Beatrice Cardoso Dias
What’d you think?
Beatrice has got this job in the bag, for sure.
But, what if you don’t have professional experience in marketing?
Let’s meet Amanda.
Amanda is best friends with Beatrice. She doesn’t have experience in marketing like Beatrice, so she’s applying to an entry-level marketing job as an intern.
Take a look at this sample cover letter for a marketing job with no experience:
Example #2: Entry-Level Marketing Cover Letter With No Experience
Amanda Araujo Alves
August 23, 2019
Louis P. Avila
Samson & Hedges Marketing Agency
2377 Washburn Street
Baton Rouge, LA 70806
Having completed my bachelor’s degree in marketing management, I began searching for positions in marketing agencies in and around the Baton Rouge area. I was tipped on the opening for a marketing intern at Samson & Hedges, and I believe it would be the best place for me to earn my first professional experience.
According to the job posting you submitted to Indeed, you are seeking a marketing intern with creative skills, knowledge of marketing procedures and tools, social media expertise, and the ability to perform market research. My coursework, top university grades (98.7%), and extracurricular activities have provided me with competence in all of these fields and more. I would love to utilize my marketing skills and develop them further as the marketing intern candidate at Samson & Hedges.
It would be great if I could discuss your marketing team’s current goals and upcoming objectives and discuss with you how my marketing skills, copywriting abilities, and SEO knowledge can translate into company and client growth at Samson & Hedges.
Amanda Araujo Alves
Okay, so there you have it.
We gave you two marketing cover letter examples, a marketing intern cover letter sample here and a digital marketing cover letter sample before that.
Let’s go through how to write a perfect marketing cover letter of your own.
Feeling short on time?
Below we’ll give you fill-in-the-blank marketing cover letter sample portions for you to copy and use for yourself—easy peasy.
Is your marketing resume up to par, as well? Check out our guide to tweak yours to perfection: Marketing Resume Sample—Examples and 25+ Writing Tips
2. How to Write a Cover Letter for Marketing Jobs Step by Step (Template)
This is how to make a show-stopping marketing cover letter:
1. Format the Marketing Cover Letter as You Would a Business Letter
Imagine you’re tasked with spearheading a marketing campaign to promote a brand new shampoo.
You don’t just jump straight to making graphics, right?
No, first you have to determine the format(s) you’ll use in your marketing campaign.
Same on a cover letter for marketing jobs—
Figure out the layout before you worry about the contents.
Ready to format your cover letter?
Here are the key rules to follow when formatting marketing cover letter templates:
- Align every section of your marketing job cover letter to the left (no justified text, either).
- Use one-inch margins around the entire marketing cover letter, and use single line spacing in the text.
- Pick a classic cover letter font, such as Arial or Georgia.
- Don’t write more than a one-page cover letter for marketing jobs.
2. Create a Great Marketing Cover Letter Contact Info Heading
The cover letter header, just like the heading on your marketing resume, starts with your contact details.
After that, the date of writing is a must, since this is a formal letter. Finally, the company’s info, including the name and job title of the marketing manager or HR rep.
Follow this sample marketing cover letter template:
Marketing Cover Letter Header Template
[ Your First and Last Name]
[ Your Job Title ] (Optional)
[ Your Phone Number ]
[ Your Email Address ]
[ Your LinkedIn Profile URL ]
[ Today’s Date ]
[ Marketing Manager Name ]
[ Marketing Manager Job Title ]
[ Marketing Agency Name ]
[ Marketing Agency Street Address ]
[ City, State, Zip Code ]
3. Introduce Yourself & Identify the Position Being Applied For
The opening, whether on a marketing coordinator cover letter or a marketing analyst cover letter, needs to wow them.
First, address the reader by name. Locate the name of the marketing coordinator or HR staff member from LinkedIn or the company’s website.
Next, start the cover letter by introducing yourself. Inform them of the specific job you are applying for. Finally, give a brief overview of your marketing experience, skills, and background.
Have a look at this sample marketing cover letter template for reference:
Marketing Cover Letter Sample: Opening Statement
Dear [Name of Marketing Director]:
I just happened across the job posting for the [Exact Marketing Job Title] position at [Company Name], and I became very excited about it. As a [Previous Job Title] with [Number of Years] years of marketing experience, I have become highly skilled in [e.g., SEO, Social Media Marketing, Content Marketing, Copywriting & Copyediting, Advertising, Conversion Optimization]. I am sure I would be a great candidate to help the marketing team meet and surpass its upcoming challenges.
Just fill in the blanks and feel free to use it for yourself!
Expert Hint:Employment in marketing, including advertising, promotions, and marketing manager jobs, will increase by more than 10% from 2016 through 2026. To beat your competitors, make sure your marketing resume and cover letter are on fleek.
Double your impact with a matching resume and cover letter combo. Use our cover letter builder and make your application documents pop out.
Want to try a different look? There’s 18 more. A single click will give your document a total makeover. Pick a cover letter template here.
4. Market Yourself With Your Marketing Skills & Strengths
The advertising or social media marketing cover letter should continue with a middle paragraph which refers to the requirements from the marketing job description.
Pull out the job ad and find the marketing job requirements. In your cover letter, explain how you are the best marketing applicant to take on those duties and tasks they lay out.
Look at this fill-in-the-blank template sample:
Cover Letter for Marketers and Marketing Managers: Middle Paragraph
In the marketing employment offer, it mentions that you need a [Job TItle Being Offered] experienced with [Specific Tasks & Duties From Marketing Job Description]. Recently holding the [Current or Most Recent Position] position with [Name of Current or Most Recent Company],I have successfully [Name One or Two Accomplishments, Using Numbers to Make It More Impactful]. I firmly believe this experience would translate into comparable outcomes at [Company Name].
Call me old fashioned, but I love a good cover letter. For marketing professionals it's the perfect place to add color to your accomplishments and show some of your personality and creativity. I especially admire candidates who use the opportunity to highlight what makes them the perfect fit for the role, whether that's an overview of their design skills (with links to their online portfolio), their philosophy when it comes to social media (with links to the pages they've managed) or why they love SEO or keyword strategy. A resume is obviously where a deeper dive into tangible tasks and responsibilities should take place, but for creative roles, a cover letter is where someone can truly shine and set themselves apart from the competition.
Expert Hint: More and more marketing agencies, and modern companies in general request applicants to address diversity in the cover letter (called a “diversity statement”). If so, write a paragraph on how you understand social barriers or the needs of a diverse workplace.
5. Explain the Reasons Why You Want to Work on This Particular Marketing Team
As you wrap things up, it’s time to compliment them a bit.
Show some love for the marketing agency or department, but also mark your enthusiasm for the particular marketing role itself.
Have a look at this marketing cover letter template:
Sales and Marketing Cover Letter Example: Motivation Statement
I admire [Company Name] for its [List a Reason or Two About Why You Love This Company or Marketing Firm]. Your creative marketing techniques and social media strategies are perfectly in line with my own. I would love the chance to grow and further develop my talents at [Company Name] as the next [Name of Position].
6. End Using a Professional Sign-Off & Clear Call-to-Action
End the covering letter by requesting a meetup with the hiring manager, marketing coordinator, or HR specialist.
Stress your proposal, reiterate how effective you’d be, and request an in-person meeting, phone call, or Skype chat.
Here’s an example marketing associate cover letter ending to use as a reference:
Sample Marketing Specialist Cover Letter: Call-to-Action & Close
Could we schedule a meeting or phone call to discuss how my marketing skills would be a great fit for helping [Company Name] to achieve its upcoming goals and objectives?
[Digital Version of Your Signature] (optional)
[Your First & Last Name]
[Your Phone Number]
[Your Email Address]
Hiring managers will be looking to see if the style and tone of the covering letter matches what they’re looking for within their marketing department. Marketers would therefore be wise to do their research and seek out marketing activity and campaigns produced by the company (such as on their website, social media channels or via email) and emulate the style and tone used. Conversely, they could also look to demonstrate how they could bring something different to the company, team and marketing efforts as this could be a point of difference that other marketing candidates may not offer.
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Remember these points when writing any marketing or marketing assistant cover letter:
- Address the marketing manager or HR specialist directly when opening your cover letter for marketing jobs.
- In the first paragraph, introduce yourself to them, give a brief description of your professional background, and state specifically which marketing job you’re applying for.
- Next, match the cover letter to the marketing job description. Show the marketing coordinator why and how you would be the best to meet their upcoming challenges.
- Show motivation and enthusiasm for joining this particular company.
- Close using a solid call to action, and request a follow-up conversation.
Got any questions on how to write a cover letter for marketing internships or a marketing manager cover letter? Need help showing off your social media skills, digital marketing talents, and advertising abilities? Let’s chat here in the comments, and thank you for reading!