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How to Write a Social Media Coordinator Cover Letter

10/21/2024

How to Write a Social Media Coordinator Cover Letter

Social media presence coordination may be your forte, but cover letters aren’t LinkedIn posts. Find out how to write a great social media coordinator cover letter with this guide.

Dominika Kowalska, CPRW

Career Expert

10/21/2024

You were about to hit “send” and give them a resume of their lifetime. And then, you spotted the prompt to upload a cover letter with “(required)” right next to it.

Tempted to give up? Don’t! Instead, take 10 minutes to get through this guide, and you’ll come away with boosted engagement and a clear attack plan for writing a professional social media coordinator cover letter.

In this article, you’ll get:

A sample social media coordinator cover letter that will impress every recruiter.
Step-by-step tips on how to write a social media coordinator cover letter that will land you more interviews.
A flexible template to copy, adjust, and use to write your own letter in 15 minutes.

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Social media coordinator cover letter example

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Sample Social Media Coordinator Cover Letter

Nikki Forand

Social Media Coordinator

571-382-0371

nikkif@email.com

linkedin.com/in/nikki.forand2

Los Angeles, June 8th 2023

Francis Jordan

Recruitment Manager

Champ Internet Solutions

892 Center Street

Newton, MA 02548

Dear Francis,

As a social media coordinator at ACMO, my primary responsibility included devising social media campaigns and strategies. Seeing as Champ Internet Solutions seeks to keep pursuing unmatched excellence in providing their clients with exactly that—the highest social media outreach possible—my career makes me a stellar candidate for this position.

For the past three years, I have managed the social media accounts for ACMO, a mid-sized marketing firm. In this role, I developed social media campaigns for various brands, primarily SaaS companies, that increased followers by 35% on average and engagement rates by 50%. I accomplished this through a mix of creative & original visual content, interactive contests, and timely responses to customer questions and comments. I pride myself on always responding to an inquiry sent through direct messages on company profiles and averaging a sub-30 minute response rate.

My experience also includes creating social media guidelines and policies, a value demonstrably shared by Champ, which makes me an excellent fit for your team. Joining the marketing division would benefit both parties and allow me to use my entire skill set to raise profit margins for all your clients, as I did at ACMO.

Can you schedule a call to discuss how my skills and experience can further your social media and marketing objectives? If so, please let me know if next Thursday at 1:30 p.m. is acceptable.

Sincerely,

Nikki Forand

Social Media Coordinator

nikkif@email.coom

Any hiring manager sees that they know they’re dealing with someone who will skyrocket engagement on social media portals.

We’ll teach you precisely how to replicate that success for yourself.

How to Write a Cover Letter for Social Media Coordinator Jobs (Step-by-Step)

Social media coordinators watch over a business’ presence on social media and supervise the overarching online strategy. It’s a tremendous responsibility, and a social media coordinator cover letter has to show a good understanding of various platforms, leadership skills, and creativity.

Now, let’s see how to write a cover letter. After all, yes, cover letters are necessary:

1. Follow Exemplary Cover Letter Formatting for Social Media Coordinators

You know all about F-shaped patterns—and that’s just one of the many tricks up your sleeve.

Recruiters will read your resume similarly, so ensure it gives them a pleasant reading experience by using professional cover letter formatting:

Use left alignment.
Set 1" margins on all sides.
Create a cover letter heading at the top of your document.
Use readable 11-12 pt cover letter fonts like Arial or Helvetica.
Space lines 1.15 and paragraphs 2 inches apart.
Keep the cover letter to 1 page. Just like for social media posts, longer doesn’t necessarily mean better.
Include a header with your name, title and contact details to match your resume.

Now, let’s learn what a cover letter must include.

Expert hint: Formatting your document using a cover letter template is much easier than using another app like Google Docs or Microsoft Word.

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2. Introduce Yourself & Specify What Social Media Job You’re Applying For

The opening paragraph of a cover letter for a social media coordinator position must immediately convey to the hiring manager that the content they’re viewing is directly relevant to them.

By addressing the hiring manager by their name in the opening paragraph, you can quickly establish yourself as a content curator and emanate an aura of excellence separating you from other run-of-the-mill social media coordinators.

One other thing you’ll also want to mention at the start: the position you’re applying for (and why). Think of it like search engine optimization: it leaves no doubt in anyone’s mind about your intentions and props you up at the top of results pages.

Expert Hint: Unsure about the name of the person running recruitment efforts? That doesn’t mean you can get away with using a generic greeting. Instead, try to look for it online or even call or message them directly just to get that info.

3. Prove Your Social Media Coordinator Skills and Show How You’ll Make Use of Them

Remember what a cover letter is. It’s a document that needs to leave recruiters eager to know you.

So, here’s where you can start hammering home the point that you’re the one they need. For it to work, you need to bring out awe-inspiring achievements.

You must know what to pick as the best abilities to show off for this position. Study the job description carefully and identify the company’s needs. If they mention monitoring performance metrics, say you’re metrics-obsessed. Prove that you’ve already done the job and can handle all challenges.

Expert Hint: Remember the late 2022 tech layoffs? Turns out social media jobs were hardly affected by those! But don’t fall into a false sense of security. Recruiters will still expect complete excellence, so research the company before applying.

4. Demonstrate Why This Company Matters More Than Others

So you’ve got a knack for building relationships, extending brand awareness, and growing user bases. But every company in the world needs and actively wants that, so why this one in particular?

Companies are always on the lookout for low-committing candidates who only want to cash checks. That’s why the midsection of your cover letter has to prove you’re in for far more than that.

Emphasize things you enjoy about their company culture, or highlight other values you share. Creating an image you naturally fit in will significantly increase your chances of landing the social media coordinator job.

Expert Hint: Want to surprise them even more? Keep yourself updated on all the newest goings-on in the company. Social media experts already need to keep abreast of all trends, so referencing some of their latest initiatives and expressing excitement to participate puts you way ahead of other candidates.

5. Finish with a Clear Call to Action and a Proper Sign-Off

Unfortunately, it’s not as simple as writing “like, comment, and subscribe”—the ending of your cover letter for a social media coordinator needs to come with a little more flair.

A powerful finish will send ripples in the recruiter’s mind and keep your chances of getting the job high rather than petering off like a marketing campaign that ran out of steam.

Focus on reinforcing your value proposition by mentioning once again why you’re a fantastic addition to the team, and surprise them by offering to elevate their prestige and reputation in quantifiable ways. Numbers leave a lasting impression, so don’t be scared to use them.

And lastly, don’t forget to sign off properly, using your full name and title at the end. Now, email your cover letter along with your resume.

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Key Points

Make sure your social media coordinator cover letter checks all of these boxes:

Address the cover letter using the hiring manager’s name.
In the opening, give yourself a proper introduction and state what position you are applying for. List your key strengths in the introduction.
Show relevant experience and strengths, and explain what makes you uniquely fit for the company.
Give examples of what you like about the company. That way, they’ll know you’re not just a job hopper but are genuinely excited and eager to contribute.
Close with a call to action, asking for a meeting or a call.

If you have any questions or need more help with your social media coordinator cover letter, let me know in the comments. I’m ready to help you with anything!

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