Marketing CV —Examples & Tips (For Managers & Assistants)

A marketing CV sample that will land you an interview. Prepare your marketing CV quickly. Follow expert advice. Learn from good vs. bad examples.

Maciej Duszyński
Career Expert
Marketing CV —Examples & Tips (For Managers & Assistants)

You may be the next Garyvee.

 

But will your marketing CV convince the recruiter?

 

Not sure?

 

So—

 

Let’s make you come across as the next marketing genius.

 

This guide will show you:

  • Online marketing CV examples that get jobs.
  • How to ace your marketing job description for a CV.
  • How to write the best marketing CVs that get the interview.
  • Expert Hints and examples to boost your chances of landing marketing jobs.

 

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Targeting a more specialised position in marketing? Go to:

 

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Marketing CV—Example

 

Richard Davies
Marketing Manager

 

Phone: 077 5979 2115
Email: richard.davies@gmail.com
LinkedIn: linkedin.com/in/rqdavies
Twitter: twitter.com/rqdavies

 

Summary

 

Self-motivated and analytically-minded senior marketing manager with 6+ years of experience. Eager to join Minas Morgul Inc. to help manage the strategy development and lead cross-functional teams. In previous roles increased website traffic by 300% and developed SEO strategy that brought in ~10K monthly users.

 

Experience

 

2015–2018
Solstice, London
Marketing Manager

  • Documented and maintained content specifications (incl. outlining content components and guidelines to ensure a consistent experience across various touchpoints).
  • Defined objectives and KPI success criteria for app engagement, gathered and analysed existing app UX, and identified and implement recommendations for improving the app and content streams.
  • Partnered with IT to understand the technical implications of content and helped implement content accessibility standards.
  • Cooperated with UX and designers to conceptualise high-quality, innovative digital content and ensured the ideas come to life while staying within budget and scope.

Key achievement:

  • Led A/B testing for content. Improved CRO by 1.5% by optimising blog content and increasing website traffic by 300%.

 

2011–2014
Canon Inc., London
Marketing Specialist

  • Recommended marketing plans and activities for products and product lines to establish, enhance and distinguish product placement. Increased the sales of production photo Inkjets by 20%.
  • Conducted market research, monitored competitive activity and identified customer needs.
  • Prepared materials for internal and external presentations and communication. Delivered presentations on 10+ industry events.
  • Worked with key internal stakeholders to communicate the brand and business unit position, ensuring consistency of the brand and corporate image.
  • Participated in coordinating trade show activities, website development, e-commerce strategies and tracking of marketing campaigns. Set up 10 landing pages that increased website traffic by 150%.

Key achievement: 

  • Collaborated with business team members to plan, develop and produce promotional tools. Developed a content marketing and SEO-based strategy that brought in ~10K monthly users to the company website.

 

Education

 

2011
London Metropolitan University
BA Hons Marketing

Relevant coursework:

  • Consumer Market Research
  • Integrated Marketing Communications
  • Digital Marketing
  • Brand Management

 

Certifications

 

  • Data Driven Marketing—eCornell Certificate
  • Digital Marketing—eCornell Certificate

 

Associations

 

  • The Chartered Institute of Marketing—Member

 

Interests

 

  • Science-fiction literature
  • Landscape photography

 

Key Skills

 

  • SEO
  • CRO
  • SEM
  • A/B Testing
  • CMSs (Wordpress, Sitecore, Drupal)
  • Outreach marketing
  • Email marketing
  • Problem-solving
  • Adaptability
  • Oral and written communication

 

Languages

 

  • Spanish (Advanced)
  • French (Conversational)

 

1. Choose the Best Marketing CV Format

 

Here’s the thing—

 

Modern marketing is as much art as a science.

 

That’s why your marketing CV must both please the eye and prove your worth.

 

Here’s a quick checklist for a good start:

Expert Hint: Save your social media marketing resume as a PDF file. This way you’ll preserve its formatting and make it readable to ATSs.

2. Start with a Marketing CV Objective or Summary that Turns Heads

 

You need to market yourself in under 7 seconds.

 

This is how long an average recruiter will spend looking at your creative marketing CV.

 

So—

 

Start with a bang.

 

Use this proven formula to make sure your marketing CV summary (or CV profile) gets it just right.

 

  1. An adjective or two
  2. Job title
  3. Years of experience
  4. What you can offer and how it will help
  5. Your biggest achievement

 

Marketing CV Examples—Summary

Good example
Self-motivated and analytically-minded senior marketing manager with 6+ years of experience. Eager to join Minas Morgul Inc. to help manage the strategy development and lead cross-functional teams. In previous roles increased website traffic by 300% and developed SEO strategy that brought in ~10K monthly users.
Bad example
Proactive marketing manager with demonstrated digital marketing experience. Would like to join your company to keep developing as a team and strategy manager.

Make sure you’ve mentioned the company you’re applying to by name.

 

And remember—

 

At the end of the day, marketing is about numbers. So don’t fail to show them off at the outset.

 

What If You’ve Got No Experience?

 

A digital marketing CV for freshers must open just as spectacularly as a marketing director CV.

 

The difference is you start it with a marketing CV objective, not a summary.

 

A CV objective for marketing brings forward your relevant skills, strengths, and achievements.

 

It doesn’t have to be entirely focused on your professional experience. If you’re a recent graduate—tell the recruiter about your educational wins, internships, etc.

 

Mind you, though.

 

Relevant is the keyword.

 

Refrain from stuffing your digital marketing CV objective with any experience just for the sake of making it look better.

 

Marketing Assistant CV—Objective

Good example
Analytically-minded marketing specialist with an MBA in Marketing from UCLA, Anderson School of Management (with Honours). Eager to join Minas Morgul Inc. to help optimise existing online campaigns and develop new ones. 2+ years of experience in A/B testing and CRO.
Bad example
A fresh graduate with an MBA in Marketing. Would like to join your company to keep developing professionally.

Expert Hint: Write your marketing CV objective or summary once you’re done with all the rest. Pick out the best parts from your digital marketing manager CV and include them in your intro.

3. Write the Perfect Marketing CV Skills and Job Description Sections

 

Here’s the secret—

 

It’s the experience and marketing skills on your CV that sell.

 

So, prepare your marketing CV job description with all the attention it deserves.

 

Thanks to these three simple steps, you’ll nail it every time:

 

  1. Re-read the job posting.
  2. Identify the required marketing skills.
  3. Write your marketing CV job description using the keywords from the job ad.

 

Marketing Executive CV—Marketing Job Description for CV

Good example
  • Documented and maintained content specifications (incl. outlining content components and guidelines to ensure a consistent experience across various touchpoints).
  • Defined objectives and KPI success criteria for app engagement, gathered and analysed existing app UX, and identified and implement recommendations for improving the app and content streams.
  • Partnered with IT to understand the technical implications of content and helped implement content accessibility standards.
  • Cooperated with UX and designers to conceptualise high-quality, innovative digital content and ensured the ideas come to life while staying within budget and scope.
Bad example
  • Responsible for documentation
  • Responsible for objectives and KPIs
  • Contacts with the IT department
  • Cooperation with different teams

Why is this part of your marketing CV so crucial?

 

Here’s the thing:

 

It will get you past the ATS screening stage.

 

Applicant Tracking Systems (ATSs) help recruiters sift through the deluge of job CVs they receive.

 

ATSs scan the documents for marketing CV keywords.

 

The keywords are part of the job advert. You can see them highlighted in the marketing CV example above.

 

To up your chances of getting through the initial ATS screening, use the keywords and phrases you find in the job ad.

 

But remember, the ATS is just a hurdle to be cleared. Your ultimate goal is to make a lasting impression on the hiring manager.

 

How to do that?

 

Quantify your marketing experience. Pepper your marketing strategist CV with numbers and percentages to show how capable you really are.

 

Remember: your marketing CV skills and responsibilities backed up with numbers turn into achievements.

 

Now—

 

Select one or two things you’re really proud of and list them on your marketing CV in a separate key achievements subsection.

 

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Marketing CV Examples—Key Achievements

 

Key achievement:

  • Led A/B testing for content.Improved CRO by 1.5% by optimising blog content and increasing website traffic by 300%.

 

And—

 

Don’t forget to give your key skills proper exposure.

 

How to write skills on a CV?

 

Take a good look at the job ad to see if the desired skills for your marketing CV are listed there.

 

If so, they’re good skills to put on your CV. Of course, if you have them.

 

Marketing CV Skills—Examples

 

You definitely wonder what to put in the skills section of a CV for marketing positions.

 

Here’s a list of hard and soft skills for your reference:

 

Hard Skills—CV Examples

 

  • SEO
  • CRO
  • SEM
  • A/B Testing
  • CMSs (Wordpress, Sitecore, Drupal)
  • HTML
  • CSS
  • Outreach marketing
  • Email marketing

 

Soft Skills—CV Examples

 

  • Multi-tasking
  • Problem-solving
  • Adaptability
  • Collaboration
  • Time management
  • Organisation
  • Oral/written communication
  • Interpersonal skills

 

One final remark.

 

Don’t paraphrase too much.

 

I know you’d like to make a creative marketing CV.

 

But—

 

ATSs are not that smart. If the job ad says “team-player” and you’re one, put a team-player on your marketing CV. Don’t go for “collaboration.”

Expert Hint: You may be tempted to put a long list of skills on your marketing coordinator CV. Don’t do it though. Put about top ten skills on your CV and avoid the presenter’s paradox.

4. Turn Boring Education Into a Reason to Hire You

 

Education matters.

 

Especially—

 

If you know how to put it to good use on your entry-level CV for marketing positions.

 

Here’s the thing:

 

Don’t just plonk the name of your highest education level.

 

List relevant coursework on a CV, mix in extracurricular activities and show off your grade.

 

Entry Level Marketing CV Sample—Education

Good example

2011

London Metropolitan University

BA Hons Marketing

Relevant coursework:

  • Consumer Market Research
  • Integrated Marketing Communications
  • Digital Marketing
  • Brand Management
Bad example
2011
London Metropolitan University

Expert Hint: Pay particular attention to the education section of your marketing CV when your professional experience isn’t huge yet. The more experienced you become the less detailed this section can be.

5. Light Up Your Marketing CV With These

 

You know what they say:

 

Small steps lead to the biggest changes.

 

So—

 

Plant a couple of golden nuggets here and there, and let your marketing CV make a change.

 

List your certifications on a CV, membership in professional associations, interests, and foreign languages.

 

Certificates

 

  • Data Driven Marketing—eCornell Certificate
  • Digital Marketing—eCornell Certificate

 

Associations

 

  • The Chartered Institute of Marketing—Member

 

Interests

 

  • Science-fiction literature
  • Landscape photography

 

Languages

 

  • Spanish (Advanced)
  • French (Conversational)

Expert Hint: Boost your chances of landing a marketing job with a cover letter. More than half of the recruiters want to read them but less than 50% of candidates write them.

Double your impact with a matching CV and cover letter combo. Use our cover letter builder and make your application documents pop out.

 

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Want to try a different look? There’s 18 more. A single click will give your document a total makeover. Pick a cover letter template here.

 

Key Points

Here’s a quick recap of the main points:

  • Pick out the best marketing CV templates. An entry level marketing CV doesn’t call for such a spacious experience section as a marketing director CV.
  • Give it an exceptional look. Fill your sales and marketing CV with relevant experience, go for a one-pager (you can go for a 2 page CV, but read this first), and format it elegantly. Don’t clutter it, and make good use of white space.
  • Tailor your marketing professional CV to the job offer. Remember your marketing job description and skills must target a specific job ad.
  • Make the most of your education. Especially when preparing a marketing intern CV or an entry-level marketing CV.
  • Pepper it with extras. Prove you’re a well-rounded candidate. List your certifications, interests, and membership in professional associations.
  • If the job ad requires it, send the CV by email: here is what to write in the email when sending the CV.

 

Do you need to write a cover letter as well? Check out how to write a cover letter for a digital marketing position

 

Questions on how to write the best CV and what to include? Want to share advice on how to prepare a CV for marketing jobs (social media marketing CV or sales and marketing CV)? We’d love to hear from you. Leave your comment below.

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Maciej Duszyński
Maciej Duszynski is a career advice writer and a resume expert at ResumeLab. With over 8 years of experience in recruitment, hiring, and training, Maciej shares insider HR knowledge to equip every job seeker with professional advice to nail the job hunt. His insights have been featured by the Chicago Tribune, SparkPeople, Toggl, Referral Rock, and Databox, among others. Maciej has helped job candidates at all stages of their career paths, from interns to directors to C-suite members, to thrive in their job. His mission is to help you find the right opportunity and create a job application that gets you the career you deserve. Maciej holds a Master’s degree in English with a specialization in communication and education management.

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