Marketing CV—Examples For Managers & Assistants in 2023

You may be the next Gary Vee. But will your marketing CV convince the recruiter?

Not sure?

Let’s make your marketing CV come shine to show you are the next marketing genius.

This guide will show you:

• Online marketing CV examples that get jobs.
• How to ace your marketing job description for a CV.
• How to choose the best marketing skills for a CV that get the interview.
• Expert Hints and examples to boost your chances of landing marketing jobs.

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Targeting a more specialised position in marketing? Go to:

• Brand Ambassador CV
• Consultant CV Guide
• Digital Marketing CV Example
• Event Coordinator CV
• Manager CV
• Marketing Manager CV Sample
• Public Relations CV Example
• Social Media CV
• Social Media Manager CV Example
• Sales Representative CV

Haven't found what you're looking for? Check all our CV Samples.

Marketing CV Example

1. Choose the Best Marketing CV Format

Here’s the thing—

Modern marketing is as much art as a science. That’s why your marketing CV must both please the eye and prove your worth.

Here’s a quick checklist for a good start:

• Pick a visually appealing CV template, a free Google Docs CV template or a free MS Word CV Template.
• Use the reverse-chronological CV format for your digital marketing CV. Your experience and key achievements will become more prominent.
• Go for simple and readable CV fonts. Aim for the range between 10 and 14pt. Write simple headings. Make good use of white space.
• Go for the best CV length: opt for a one page CV unless you've got many years of experience.
• Open your marketing specialist CV with a snappy objective or summary. Add your experience and education next.
• Put your marketing skills in a separate key skills section. Add your professional certifications, and list your interests. Mention your membership in professional associations and organisations.

Expert Hint: Save your social media marketing CV as a PDF file. This way you’ll preserve its formatting and make it readable to ATSs.

2. Start with a Marketing CV Objective or Summary that Turns Heads

You need to market yourself in under 7 seconds. This is how long an average recruiter will spend looking at your creative marketing CV. So—

Start with a bang.

Use this proven formula to make sure your marketing CV summary (CV profile) gets it just right.

1. An adjective or two
2. Job title
3. Years of experience
4. What you can offer and how it will help
5. Your biggest achievement

Marketing CV Examples—Summary

Make sure you’ve mentioned the company you’re applying to by name.

And remember—

At the end of the day, marketing is about numbers. So don’t fail to show them off at the outset.

What If You’ve Got No Experience?

A digital marketing CV for freshers must open just as spectacularly as a marketing director CV. The difference is you start it with a marketing CV objective, not a summary.

A CV objective for marketing brings forward your relevant skills, strengths, and achievements.

It doesn’t have to be entirely focused on your professional experience. If you’re a recent graduate—tell the recruiter about your educational wins, internships, etc.

Mind you, though. Relevant is the keyword. Refrain from stuffing your digital marketing CV objective with any experience just for the sake of making it look better.

Marketing Assistant CV—Objective

Expert Hint: Write your marketing CV objective or summary once you’re done with all the rest. Pick out the best parts from your digital marketing manager CV and include them in your intro.

3. Write the Perfect Marketing CV Skills and Job Description Sections

Here’s the secret—It’s the experience and marketing skills on your CV that sell. So, prepare your marketing CV job description with all the attention it deserves.

Thanks to these three simple steps, you’ll nail it every time:

1. Re-read the job posting.
2. Identify the required marketing skills.
3. Write your marketing CV job description using the keywords from the job ad.

Marketing Executive CV—Marketing Job Description for CV

Why is this part of your marketing CV so crucial? Here’s the thing:

It will get you past the ATS screening stage.

Applicant Tracking Systems (ATSs) help recruiters sift through the deluge of job CVs they receive. ATSs scan the documents for marketing CV keywords.

The keywords are part of the job advert. You can see them highlighted in the marketing CV example above. To up your chances of getting through the initial ATS screening, use the keywords and phrases you find in the job ad.

But remember, the ATS is just a hurdle to be cleared. Your ultimate goal is to make a lasting impression on the hiring manager.

How to do that?

Quantify your marketing experience. Pepper your marketing strategist CV with numbers and percentages to show how capable you really are. Remember: your marketing CV skills and responsibilities backed up with numbers turn into achievements.

Now, select one or two things you’re really proud of and list them on your marketing CV in a separate key achievements subsection.

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Marketing CV Examples—Key Achievements

And don’t forget to give your key skills proper exposure.

How to write skills on a CV?

Take a good look at the job ad to see if the desired skills for your marketing CV are listed there. If so, they’re good skills to put on your CV. Of course, if you have them.

Marketing CV Skills—Examples

You definitely wonder what to put in the skills section of a CV for marketing positions.

Here’s a list of hard and soft skills for your reference:

Hard Skills—CV Examples

• SEO
• CRO
• SEM
• A/B Testing
• CMSs (Wordpress, Sitecore, Drupal)
• HTML
• CSS
• Outreach marketing
• Email marketing

Soft Skills—CV Examples

• Multi-tasking
• Problem-solving
• Adaptability
• Collaboration
• Time management
• Organisation
• Oral/written communication
• Interpersonal skills

One final remark. Don’t paraphrase too much.

ATSs are not that smart. If the job ad says “team-player” and you’re one, put a team-player on your marketing CV. Don’t go for “collaboration.”

Expert Hint: You may be tempted to put a long list of skills on your marketing coordinator CV. Don’t do it though. Put about top ten skills on your CV and avoid the presenter’s paradox.

4. Turn Boring Education Into a Reason to Hire You

Education matters. Especially if you know how to put it to good use on your entry-level CV for marketing positions.

Here’s the thing:

Don’t just plonk the name of your highest education level. List relevant coursework on a CV, mix in extracurricular activities and show off your grade.

Entry Level Marketing CV Sample—Education

Expert Hint: Pay particular attention to the education section of your marketing CV when your professional experience isn’t huge yet. The more experienced you become the less detailed this section can be.

5. Light Up Your Marketing CV With Bonus Sections

You know what they say:

Small steps lead to the biggest changes. Plant a couple of golden nuggets here and there, and let your marketing CV make a change.

List your certifications on a CV, membership in professional associations, interests, and foreign languages.

Certificates

• Data Driven Marketing—eCornell Certificate
• Digital Marketing—eCornell Certificate

Associations

• The Chartered Institute of Marketing—Member

Interests

• Science-fiction literature
• Landscape photography

Languages

• Spanish (Advanced)
• French (Conversational)

Expert Hint: Boost your chances of landing a marketing job with a cover letter. More than half of the recruiters want to read them but less than 50% of candidates write them.

Double your impact with a matching CV and cover letter combo. Use our cover letter builder and make your application documents pop out.

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Want to try a different look? There’s 18 more. A single click will give your document a total makeover. Pick a cover letter template here.

Key Points

Here’s a quick recap of the main points:

• Pick out the best marketing CV templates. An entry level marketing CV doesn’t call for such a spacious experience section as a marketing director CV.
• Give it an exceptional look. Fill your sales and marketing CV with relevant experience, go for a one-pager (you can go for a 2 page CV, but read this first), and format it elegantly. Don’t clutter it, and make good use of white space.
• Tailor your marketing professional CV to the job offer. Remember your marketing job description and skills must target a specific job ad.
• Make the most of your education. Especially when preparing a marketing intern CV or an entry-level marketing CV.
• Pepper it with extras. Prove you’re a well-rounded candidate. List your certifications, interests, and membership in professional associations.
• If the job ad requires it, send the CV by email: here is what to write in the email when sending the CV.

Do you need to write a cover letter as well? Check out how to write a cover letter for a digital marketing position. 

Questions on how to write the best CV and what to include? Want to share advice on how to prepare a CV for marketing jobs (social media marketing CV or sales and marketing CV)? We’d love to hear from you. Leave your comment below.