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Sales Representative Resume Examples & Template for 2024

As a sales rep, you must know how to sell. Show that with a great pitch, which in this case is your sales representative resume. Read further to nail your next job search.

Maciej Duszyński, CPRW
Career Expert
Sales Representative Resume Examples & Template for 2024

Here’s a job offer just for you:

A full-time, salaried position offering a competitive performance-based incentive plan, comprehensive health care, 401(k), stock options, and... Badass Amazon shopping discounts!

But are you positive your sales representative resume will land you this one? Let’s make sure it will.

This guide will show you:

  • Sales representative resume examples that get jobs.
  • How to ace your sales representative job description on a resume.
  • Which sales rep resume skills will get you the interview.
  • Expert hints and examples to boost your chances of landing sales rep jobs.

Save hours of work and get a job-winning resume like this. Try our resume builder for free. Start by choosing a resume template.

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Considering other positions? See our dedicated resume guides:

Haven't found what you're looking for? Check all our Resume Samples.

Sales Representative Resume Example

Marvin Petersen
Sales Representative

Phone: 321-456-7878
Email: marvin.petersen@gmail.com
LinkedIn: linkedin.com/in/marvinpetersen
Twitter: twitter.com/marv_p


Goal-oriented sales representative with 2+ years of experience. Seeking to boost the exciting and evolving sales culture at XYZ Inc., and eager to contribute to product improvements. Regularly exceeded KPIs by 20% and identified 50+ new leads.


Outside Sales Representative
Best Food 4U Inc.

  • Cultivated relationships with restaurant owners and decision makers in the designated territory. Maintained regular business relations with 50+ clients.
  • Created and maintained a robust sales pipeline. Identified up to 20 new leads quarterly.
  • Analyzed sales/metrics data from the designated territory to help evolve sales strategy.
  • Ensured that merchants receive the highest level of sales and operational customer service. Scored 90% in a quarterly customer satisfaction survey.

Key Achievement:

  • Exceeded sales targets and activity metrics: KPIs at the level of 170% and 25+ new clients.

Inside Sales Representative
Foodline X

  • Presented, promoted and sold products and services using solid arguments to existing and prospective customers.
  • Performed cost-benefit and needs analysis of existing and potential customers to meet their needs.
  • Established, developed and maintained positive business and customer relationships.
  • Reached out to customer leads through cold calling and emailing. 50+ cold calls daily.
  • Coordinated sales effort with team members and other departments.
  • Analyzed the territory and market’s potential, tracked sales and status reports. Identified 30+ new leads.
  • Continuously improved through feedback.

Key Achievements:

  • Exceeded agreed upon sales targets and outcomes by 20% on a regular basis.
  • Expedited the resolution of customer problems and complaints to maximize satisfaction. Scored 95% in customer satisfaction survey.


University of California, Los Angeles UCLA
BA, Psychology
GPA 3.5

Relevant coursework:

  • Behavioral psychology
  • Statistics
  • Social psychology


  • NLP Practitioner Certification


  • Competitive alpine skiing
  • World cuisine

Key Skills

  • Interpersonal skills
  • Communication
  • Time management
  • Collaboration
  • Organization
  • Negotiation
  • Product and service knowledge
  • Sales techniques
  • BRM/CRM (Salesforce)
  • MS Office


  • Spanish (Advanced)

Sales representatives sell products or services and focus on building and keeping customer relationships. They understand customer needs and promote products or services to meet those needs. Their success depends on their ability to communicate, negotiate, and provide value to customers.

1. Choose the Best Sales Representative Resume Format

Marketing yourself is quite a task. Especially when you only have 7 seconds to grab the recruiter’s attention. To secure a job interview, make sure your sales person resume is polished from the first to the very last line.

Here's how to turn your salesman resume into a real attention grabber in a few simple steps:

  • Stick to the reverse-chronological sales resume format. The reverse chronological resume brings your experience and key achievements to the front.
  • Choose simple and readable resume fonts. Go for 10–14pt. Write simple headings. Put white space to good use by utilizing proper spacing and resume margins.
  • Choose the best resume length. Exceed one page if you have a lot of expereince
  • Begin your resume for a sales rep with a resume profilesummary or career objective. Then add experience and education.
  • Include a sales representative resume skills section, list your professional certifications, or mention your hobbies and interests.

Expert Hint: Export your resume to a PDF file. Its formatting will stay intact and ATSs will be able to read it.

2. Start with a Sales Representative Objective that Turns Heads

Your sales rep resume summary must whet the recruiter’s appetite. And make them call you. Use this simple formula to write a pitch-perfect opening to your sales representative resume:

  1. An adjective (efficient, results-driven)
  2. Job title (sales representative)
  3. Years of experience (3+, 5+)
  4. What you can offer and how it will help (boost territory sales goals by promoting Novartis products and services)
  5. Your 1-2 biggest achievements (Regularly exceeded KPIs by 50% and identified 100+ new leads)

This is what it looks like in practice:

Sales Rep Resume Example—Summary

Good example
Proactive and team-oriented pharmaceutical sales representative with 5+ years of experience. Eager to boost territory sales goals by promoting Novartis products and services to physicians and other medical personnel. Regularly exceeded KPIs by 50% and identified 100+ new leads.
Bad Example
Experienced pharmaceutical sales representative with major sales successes. Would like to join Novartis and be part of the sales team.

What if You’ve Got No Experience?

If your making an entry-level resume for the sales representative, write a resume objective, not the summary. Focus on your achievements and explain why you’re a good fit.

Here’s an example:

Objective for Sales Representative Resume

Good example
Highly-motivated sales representative with a BA in Psychology (GPA 3.7). Eager to boost sales figures at Kite Pharma. Part-time sales experience with Pharmaton for 1.5 years. Established and maintained relationships with 20+ key clients.
Bad example
Energetic sales representative with a degree in Psychology. Previous sales experience in a fast-paced environment. Would love to join your company to help you boost sales.

Remember to add numbers. Numbers speak louder than words. As a sales representative, you surely know this.

Expert Hint: Even though the objective or summary comes up top, you can write it last. Once your entire resume for sales is ready, go through it and select the best parts.

3. Write the Perfect Sales Representative Job Description with Skills

Your experience and skills are crucial.

In fact, your resume job description is the only section of your sales rep resume that a hiring manager should read cover to cover. So, give the recruiter all they need and sprinkle your sales representative job description with relevant skills.

Here’s how to get it right:

  1. Go through the job posting.
  2. Identify the required sales representative skills and duties.
  3. Prepare your sales representative job description using the language from the job ad.

Example of Sales Representative Resume Job Description

Good example
  • Cultivated relationships with restaurant owners and decision makers in the designated territory. Maintained regular business relations with 50+ clients.
  • Created and maintained a robust sales pipeline. Identified up to 20 new leads quarterly.
  • Analyzed sales/metrics data from the designated territory to help evolve sales strategy.
  • Ensured that merchants receive the highest level of sales and operational customer service. Scored 90% in a quarterly customer satisfaction survey.

Key Achievement:

  • Exceeded sales targets and activity metrics: KPIs at the level of 170% and 25+ new clients.
Bad example
  • Responsible for contacts with restaurant owners.
  • Responsible for day-to-day sales activities.
  • Responsible for sales analysis.
  • Delivering great customer service.
  • Responsible for sales targets.

A good sales resume job description is vital for a couple of reasons.

First off—

Your resume will get past the ATS screening stage. If you describe your experience using the language from the job ad, you’ll include the resume keywords the system looks out for.


It’s not enough.

You must show the recruiter how good you are at performing your duties. In other words, pepper your sales representative resume with achievements. Remember: Responsibilities/skills + numbers = achievements.

As simple as that.

Expert Hint: If your experience for a sales representative job is limited, add relevant volunteer work or other projects. Focus on your achievements and wins.

And one more thing.

Customize your sales representative resume skills section. It’s rarely enough to simply list the sales skills you think look good.


Go back to the sales representative job offer to see if the required skills are mentioned by name. If so, these are the skills you have to put on your sales representative resume.

And don’t change the wording too much. ATSs are smart. But not very smart.

Skills to Put on a Sales Representative Resume—Sample List

It might be tempting to simply replicate the entire job ad in your sales representative resume. Do not do it. You will be found sooner or later. Instead—

Describe your experience in the language of the job ad.

Expert Hint: Don’t put each and every sales skill on your resume. Limit yourself to a list of ten top skills you’re confident about. Avoid the so-called presenter’s paradox.

The ResumeLab builder is more than looks. Get specific content to boost your chances of getting the job. Add job descriptions, bullet points, and skills. Easy. Improve your resume in our resume builder now.


CREATE YOUR RESUME NOWcreate your resume now

Nail it all with a splash of color, choose a clean font, and highlight your skills in just a few clicks. You're the perfect candidate, and we'll prove it. Use our resume builder now.

4. Describe Your Education and Make a Recruiter Stop By

Most job offers tell you what the minimum requirements are. If you have enough of work experience, that’s great. But what if you don't?

Expand on other resume sections like education. Add something more than the college name. List relevant coursework on your resume and extracurricular activities.

Make your sales representative resume education section work for you.

Salesman Resume Sample—Education

Good Example

University of California, Los Angeles UCLA
BA, Psychology
GPA 3.5

Relevant coursework:

  • Behavioral psychology
  • Statistics
  • Social psychology

Expert Hint: If your sales representative experience is limited, focus on your education wins. Student societies, projects, and suchlike can do your sales rep resume good.

5. Light Up Your Sales Representative Resume With These

Here’s the thing. There’s more to being a professional sales representative than having sales skills. Stamina, perseverance, growth mindset, and a compelling personality. That’s what makes us unique.

Spice up your salesman resume with a couple of extra resume sections.


  • NLP Practitioner Certification


Good Example
  • Competitive alpine skiing
  • World cuisine
Bad Example
  • Sport
  • Food


  • Spanish (Advanced)

Expert Hint: Your sales rep resume will double its impact with a well-written cover letter. More than half of hiring managers expect you to send both your resume and a cover letter. But less than 50% of applicants send them.

Double your impact with a matching resume and cover letter combo. Use our cover letter creator and make your application documents pop out.


CREATE YOUR COVER LETTER NOWcreate your cover letter now

Want to try a different look? There’s 18 more. A single click will give your document a total makeover. Pick a cover letter template here.

Haven't written a cover letter yet? See:

Key Points

Once you know what to pay attention to, writing your sales representative resume won’t be an ordeal. Just make sure to:

  • Choose a sales representative resume template that’s right for you. An experienced pharmaceutical sales representative resume needs a larger experience section than an entry level sales position resume.
  • Make it look great. Don’t overload your sales representative resume with irrelevant information. Make as much as possible of the single page you have. Use white space to your advantage.
  • Tailor your resume to a job offer. Your sales rep resume skills and experience bullets must reflect the requirements listed in the job ad.
  • Make your education matter. List your certifications—they show your extra qualifications and prove you’re serious about your professional development.
  • Add extra information. Your hobbies do matter as long as they’re relevant to the job. Then, they make you an interesting candidate.

Questions on how to write a great sales rep resume? Do you have useful advice on writing resumes for different sales representative positions (wine sales representative resume or international sales representative resume)? We’d love to hear from you. Leave your comment below.

About ResumeLab’s Editorial Process

At ResumeLab, quality is at the crux of our values, supporting our commitment to delivering top-notch career resources. The editorial team of career experts carefully reviews every article in accordance with editorial guidelines, ensuring the high quality and reliability of our content. We actively conduct original research, shedding light on the job market's intricacies and earning recognition from numerous influential news outlets. Our dedication to delivering expert career advice attracts millions of readers to our blog each year.

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Maciej Duszyński, CPRW
Experienced in the education management industry, Maciej shares his knowledge for every step of your job hunt, from landing an internship to moving to an executive position. Maciej has helped job candidates at all stages of their career paths, from interns to directors to C-suite members, to thrive in their job. His mission is to help you find the right opportunity and create a job application that gets you the career you deserve. Maciej holds a Master’s degree in English with a specialization in communication and education management.

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