Sales Representative CV Examples for 2021 (Template, Skills, Duties)

A sales representative CV template that will land you more interviews. Create your sales rep CV fast thanks to Expert Hints and good vs. bad examples.

Maciej Duszyński
Career Expert
Sales Representative CV Examples for 2021 (Template, Skills, Duties)

Here’s a job offer just for you:

 

A full-time, salaried position offering a competitive performance-based incentive plan, comprehensive health care, 401(k), stock options, and—

 

Badass Amazon shopping discounts.

 

But—

 

Are you positive your sales representative CV will land you this one?

 

Let’s make sure it will.

 

This guide will show you:

  • Sales representative CV examples that get jobs.
  • How to ace your sales representative job description on a CV.
  • How to write CVs for sales representatives that get the interview.
  • Expert Hints and examples to boost your chances of landing sales rep jobs.

 

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Sales Representative sample CV

 

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Sales Representative CV—Sample

 

Marvin Petersen
Sales Representative

 

Phone: 321-456-7878
Email: marvin.petersen@gmail.com
LinkedIn: linkedin.com/in/marvinpetersen
Twitter: twitter.com/marv_p

 

Summary

 

Goal-oriented sales representative with 2+ years of experience. Seeking to boost the exciting and evolving sales culture at XYZ Inc., and eager to contribute to product improvements. Regularly exceeded KPIs by 20% and identified 50+ new leads.

 

Experience

 

2016–2017
Outside Sales Representative
Best Food 4U Inc.

  • Cultivated relationships with restaurant owners and decision makers in the designated territory. Maintained regular business relations with 50+ clients.
  • Created and maintained a robust sales pipeline. Identified up to 20 new leads quarterly.
  • Analysed sales/metrics data from the designated territory to help evolve sales strategy.
  • Ensured that merchants receive the highest level of sales and operational customer service. Scored 90% in a quarterly customer satisfaction survey.

Key Achievement:

  • Exceeded sales targets and activity metrics: KPIs at the level of 170% and 25+ new clients.

 

2015–2016
Inside Sales Representative
Foodline X

  • Presented, promoted and sold products and services using solid arguments to existing and prospective customers.
  • Performed cost-benefit and needs analysis of existing and potential customers to meet their needs.
  • Established, developed and maintained positive business and customer relationships.
  • Reached out to customer leads through cold calling and emailing. 50+ cold calls daily.
  • Coordinated sales effort with team members and other departments.
  • Analysed the territory and market’s potential, tracked sales and status reports. Identified 30+ new leads.
  • Continuously improved through feedback.

Key Achievements:

  • Exceeded agreed upon sales targets and outcomes by 20% on a regular basis.
  • Expedited the resolution of customer problems and complaints to maximise satisfaction. Scored 95% in customer satisfaction survey.

 

Education

 

2008
University of California, Los Angeles UCLA
BA, Psychology
GPA 3.5

Relevant coursework:

  • Behavioural psychology
  • Statistics
  • Social psychology

 

Certifications

 

  • NLP Practitioner Certification

 

Interests

 

  • Competitive alpine skiing
  • World cuisine

 

Key Skills

 

  • Interpersonal skills
  • Communication
  • Time management
  • Collaboration
  • Organisation
  • Negotiation
  • Product and service knowledge
  • Sales techniques
  • BRM/CRM (Salesforce)
  • MS Office

 

Languages

 

  • Spanish (Advanced)

 

Considering other positions? See our dedicated CV guides:

 

Haven't found what you're looking for? Check all our CV samples.

 

1. Choose the Best Sales Rep CV Format

 

Marketing yourself is quite a task.

 

Especially when you only have 7 seconds to grab the recruiter’s attention.

 

So—

 

Turn your salesman CV into a real attention grabber with these simple steps:

  • Stick to the reverse-chronological sales CV format. The reverse chronological CV brings your experience and key achievements to the front.
  • Choose simple and readable CV fonts. Go for 10–14pt. Write simple headings. Put white space to good use.
  • Choose the best CV length. Exceed one page if you have a lot of expereince
  • Begin your CV for a sales rep with a summary or career objective. Then add experience and education.
  • Include a sales representative CV skills section, list your professional certifications, mention your hobbies and interests.

 

Expert Hint: Export your CV to a PDF file. Its formatting will stay intact and ATSs will be able to read it.

2. Start with a Sales Representative Objective that Turns Heads

 

Your sales rep CV summary must whet the recruiter’s appetite.

 

And make them call you.

 

So—

 

Use this simple formula to write a pitch-perfect opening to your sales rep CV:

 

  1. An adjective
  2. Job title
  3. Years of experience
  4. What you can offer and how it will help
  5. Your biggest achievement

 

This is what it looks like in practise:

 

Pharmaceutical Sales Rep CV Example—Summary

Good example
Proactive and team-oriented pharmaceutical sales representative with 5+ years of experience. Eager to boost territory sales goals by promoting Novartis products and services to physicians and other medical personnel. Regularly exceeded KPIs by 50% and identified 100+ new leads.
Bad Example
Experienced pharmaceutical sales representative with major sales successes. Would like to join Novartis and be part of the sales team.

What if You’ve Got No Experience?

 

If your making an entry-level CV for the sales representative CV objective, not the summary.

 

Focus on your achievements and explain why you’re a good fit.

 

Here’s an example:

 

Objective for Sales Representative CV

Good example
Highly-motivated sales representative with a BA in Psychology (GPA 3.7). Eager to boost sales figures at Kite Pharma. Part-time sales experience with Pharmaton for 1.5 years. Established and maintained relationships with 20+ key clients.
Bad example
Energetic sales representative with a degree in Psychology. Previous sales experience in a fast-paced environment. Would love to join your company to help you boost sales.

Remember to add numbers. Numbers speak louder than words. As a sales representative, you surely know this!

Expert Hint: Even though the objective or summary comes up top, you can write it last. Once your entire CV for sales is ready, go through it and select the best parts.

3. Write the Perfect Sales Representative Job Description with Skills

 

Your experience and skills are crucial.

 

In fact—

 

Your CV job description is the only section of your sales rep CV that a hiring manager should read cover to cover.

 

So, give the recruiter all they need and sprinkle your sales representative job description with relevant skills.

 

Here’s how to get it right:

 

  1. Go through the job posting.
  2. Identify the required sales representative skills and duties.
  3. Prepare your sales representative job description using the language from the job ad.

 

Example of Sales Representative CV Job Description

Good example
  • Cultivated relationships with restaurant owners and decision makers in the designated territory. Maintained regular business relations with 50+ clients.
  • Created and maintained a robust sales pipeline. Identified up to 20 new leads quarterly.
  • Analysed sales/metrics data from the designated territory to help evolve sales strategy.
  • Ensured that merchants receive the highest level of sales and operational customer service. Scored 90% in a quarterly customer satisfaction survey.

Key Achievement:

  • Exceeded sales targets and activity metrics: KPIs at the level of 170% and 25+ new clients.
Bad example
  • Responsible for contacts with restaurant owners.
  • Responsible for day-to-day sales activities.
  • Responsible for sales analysis.
  • Delivering great customer service.
  • Responsible for sales targets.

A good sales CV job description is vital for a couple of reasons.

 

First off—

 

Your CV will get past the ATS screening stage. If you describe your experience using the language from the job ad, you’ll include the CV keywords the system looks out for.

 

Second—

 

It’s not enough.

 

You must show the recruiter how good you are at performing your duties. In other words, pepper your sales representative CV with achievements.

 

Remember: Responsibilities/skills + numbers = achievements.

 

As simple as that.

Expert Hint: If your experience for a sales representative job is limited, add relevant volunteer work or other projects. Focus on your achievements and wins.

And one more thing.

 

Customise your sales representative CV skills section. It’s rarely enough to simply list the sales skills you think look good.

 

Instead—

 

Go back to the sales representative job offer to see if the required skills are mentioned by name. If so, these are the skills you have to put on your sales representative CV.

 

And don’t change the wording too much. ATSs are smart. But not very smart.

 

Skills to Put on a Sales Representative CV—Sample

 

  • Customer advocacy
  • Business development
  • Product knowledge
  • Business operations
  • Communication
  • Collaboration
  • Organisation
  • Sales techniques
  • CRM (Salesforce)
  • MS Office

 

It might be tempting to simply replicate the entire job ad in your sales CV. Do not do it. You will be found sooner or later.

 

Instead—

 

Describe your experience in the language of the job ad.

 

Here’s an additional list of sales CV skills you might want to put on your CV:

 

Sales CV Skills—List

 

  • Interpersonal skills
  • Lead qualification
  • Relationship building
  • Presentation skills
  • Rapport building
  • Time management
  • Prospecting
  • Problem-solving
  • Relationship management
  • Conflict management

Expert Hint: Don’t put each and every sales skill on your CV. Limit yourself to a list of ten top skills you’re confident about. Avoid the so-called presenter’s paradox.

The ResumeLab builder is more than looks. Get specific content to boost your chances of getting the job. Add job descriptions, bullet points, and skills. Easy. Improve your CV in our CV builder now.

 

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Nail it all with a splash of colour, choose a clean font, highlight your skills in just a few clicks. You’re the perfect candidate and we’ll prove it. Use the ResumeLab builder now.

 

4. Turn Boring Education Into a Reason to Hire You

 

Most job offers tell you what the minimum requirements are.

 

If you’re qualified, that’s great.

 

Now add something more than the university name. List relevant coursework on your CV and extracurricular activities.

 

Make your sales representative CV education section work for you.

 

Medical Sales Representative CV Sample—Education

Good Example

2008
University of California, Los Angeles UCLA
BA, Psychology
GPA 3.5

Relevant coursework:

  • Behavioural psychology
  • Statistics
  • Social psychology

Expert Hint: If your sales representative experience is limited, focus on your education wins. Student societies, projects, and suchlike can do your sales rep CV good.

5. Light Up Your Sales Representative CV With These

 

Here’s the thing—

 

There’s more to being a professional sales representative than having sales skills.

 

Stamina, perseverance, growth mindset, and a compelling personality.

 

That’s what makes use unique.

 

Spice up your salesman CV with a couple of extra CV sections.

 

Certifications

 

  • NLP Practitioner Certification

 

Interests

Good Example
  • Competitive alpine skiing
  • World cuisine
Bad Example
  • Sport
  • Food

Languages

 

  • Spanish (Advanced)

Expert Hint: Your sales rep CV will double its impact with a well-written cover letter. More than half of hiring managers expect you to send both your CV and a cover letter. But less than 50% of applicants send them.

Double your impact with a matching CV and cover letter combo. Use our cover letter builder and make your application documents pop out.

 

create your cover letter now

 

CREATE YOUR COVER LETTER NOW

 

Want to try a different look? There’s 18 more. A single click will give your document a total makeover. Pick a cover letter template here.

 

Key Points

 

Once you know what to pay attention to, writing your sales representative CV won’t be an ordeal. Just make sure to:

  • Choose a sales representative CV template that’s right for you. An experienced pharmaceutical sales representative CV needs a larger experience section than an entry level sales position CV.
  • Make it look great. Don’t overload your sales representative CV with irrelevant information. Make as much as possible of the single page you have. Use white space to your advantage.
  • Tailor your CV to a job offer. Your sales rep CV skills and experience bullets must reflect the requirements listed in the job ad.
  • Make your education matter. List your certifications—they show your extra qualifications and prove you’re serious about your professional development.
  • Add extra information. Your hobbies do matter as long as they’re relevant to the job. Then, they make you an interesting candidate.

 

Questions on how to write a great sales rep CV? Do you have useful advice on writing CVs for different sales representative positions (wine sales representative CV or international sales representative CV)? We’d love to hear from you. Leave your comment below.

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Maciej Duszyński
Maciej Duszynski is a career advice writer and a resume expert at ResumeLab. With over 8 years of experience in recruitment, hiring, and training, Maciej shares insider HR knowledge to equip every job seeker with professional advice to nail the job hunt. His insights have been featured by the Chicago Tribune, SparkPeople, Toggl, Referral Rock, and Databox, among others. Maciej has helped job candidates at all stages of their career paths, from interns to directors to C-suite members, to thrive in their job. His mission is to help you find the right opportunity and create a job application that gets you the career you deserve. Maciej holds a Master’s degree in English with a specialization in communication and education management.

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