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Sales Associate Cover Letter Examples & Templates for 2024

You have a big smile, a warm demeanor, and a penchant for upselling—with this sales associate cover letter, it will shine right off the page.

Dave Rygielski
Dave Rygielski
Career Expert
Sales Associate Cover Letter Examples & Templates for 2024

So, you wanna sell? First, you need to show your sales skills.

If you want someone to trust and pay you to sell their wares, you need to show that you know how to sell the product you know best. Yourself. With this guide, you will learn exactly how to write a cover letter for sales associate positions that seals the deal.

You’ll get:

  • A sales associate cover letter sample for experienced candidates, and also a cover letter for sales associate with no experience.
  • A complete guide on all the things that make a readable, accessible cover letter. 
  • A template you can fill-in-the blanks and send off within minutes.

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Looking for other cover letter examples for positions in sales, marketing and customer service? See:

Haven't found what you're looking for? Check all our Cover Letter Examples.

To start off with, let’s have a look at our two sales associate cover letter examples. See exactly how they present themselves as a great hire and seal the deal.

1. Sales Associate Cover Letter Samples

The first one is a sample sales associate cover letter for Henry, who already has a few years of experience. 

The store hiring is seeking a sales associate that can create outstanding customer experiences, keep up with new trends and of course, most of all—sell.

Here’s how to become the hiring manager’s impulse buy: 

Example #1: Sales Associate Cover Letter

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Example #1: Sales Associate Cover Letter—Text Sample

Henry Kimball

1560 Modoc Alley

Pocatello, ID 83202



Pocatello, Dec 16, 2019

John Employer

Store Manager

The Fashion Outlet

1 Main Street

Pocatello, ID 83202

Dear John,

I have been a committed customer at The Fashion Outlet for as long as I have lived in Pocatello, and when I saw the job opening for a Sales Associate position, I immediately saw myself filling those shoes. I love finding big-brand bargains in your store, and it would be exciting and refreshing to make connecting those bargains and your customers my daily duty. I have 2+ years of experience in exceeding sales targets and providing great customer service at Walgreens, and I believe I can make a bigger impact at The Fashion Outlet.

From my many visits to your store, I know that the customer experience is paramount to you. You sell premium brands at low rates, and it is important to make these customers feel equally important as if they were paying regular prices. During my time at Walgreens, I have had two customers submit letters commending my service and the way I go above-and-beyond for the customer. I have always aced my secret shopper encounters, and maintained above 90% in the company’s product knowledge tests. Fashion is my passion, and I will be able to channel so much more of my energy into providing excellent customer experience at The Fashion Outlet.

The Fashion Outlet has always made me feel welcome and appreciated, and I can see that this positive and helpful attitude towards the customers must translate to a good working atmosphere behind the scenes. I am looking forward to making a valuable contribution to the team.

When would be good to have a call or a meeting to discuss how I will exceed the sales targets at The Fashion Outlet?

Thank you,

Henry Kimball



This sales associate cover letter will not be getting marked down anytime soon. 

This is a fine example if you have relevant experience, but what if you need to write a cover letter for a sales associate job with no experience? We got you on that.

Here is another potential great hire, Pamela. Pamela is applying for a Sales Associate position that requires effective customer service and communication, the ability to work in a team, as well as adaptability.

Pamela has not worked in sales previously, but her sales associate cover letter will sell her on the spot. 

Example #2: Cover Letter For Sales Associate With No Experience

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Example #2: Cover Letter For Sales Associate With No Experience—Text Sample

Pamela R. Winfield

1014 Lewis Street

Naperville, IL 60563


Naperville, Dec 16, 2019

John Employer

Store Manager


1 Main Street

Naperville, IL 60563

Dear John,

I am writing to you regarding the Sales Associate opening at Kelly’s. I shop there myself, so I know how important the customer service aspect is to you during times when every store stocks all the same things. I am confident that as an energetic, friendly, communicative person I can add my own touch to providing a great customer experience at Kelly’s.

I read that you need an adaptable, communicative Sales Associate with flawless customer service. I excel at interpersonal contact, having volunteered at school and outside it. At school, I have stewarded the teacher-parent conference the last 3 years, even being commended last year for outstanding helpfulness. Outside of school, I volunteer with PATH—an outreach program feeding the homeless—every Saturday I serve over 400 meals to the neediest in our city. Here, you really have to think about your presence and behavior to make these unfortunate people feel comfortable, so I am sure I will be able to adapt to any customer service situation at Kelly’s.

I chose to apply to Kelly’s as it is the closest store to my home, and I am keen to take a lot of extra, flexible shifts for extra money—and I will be able to do so given my proximity.

Can we schedule a call or a meeting to talk about the customer service skills and dedication I can bring to Kelly’s?

Best Regards,

Pamela R. Winfield


The above two sales associate cover letters won’t be rotting on the shelf. 

Don’t have a resume ready yet? See dedicated examples here: 

Let’s stock the shelves of your sales associate cover letter with the good stuff.

2. How to Write a Top-Shelf Sales Associate Cover Letter

Here’s how to write a job-winning sales associate cover letter:

1. Format Your Sales Associate Cover Letter Correctly

It doesn’t matter what the product is inside. If the packaging is damaged, dirty, or messy, the customer will just pick up the next item over. Your sales associate cover letter is no different. It doesn’t yet matter what is inside. If the packaging—your cover letter format—isn’t up to scratch, you’re staying on the shelf. 

Then you are going back to the warehouse, to the discount bin, or simply—the bin. Let’s not let that happen.

Here are the rules to follow for a premium brand cover letter format:

  • Align text to the left without justification. 
  • Use 1-inch margins on all sides.
  • Your cover letter font should be the same as your resume font—use a classic like Calibri, Arial or Garamond.
  • Use 1.15 line spacing. Drop a line between each section, and between paragraphs.
  • 1-page is always enough when it comes to the cover letter length.

Once you have the packaging ready, it’s time to think about the product. So, what to include in your cover letter for sales associate jobs?

Double your impact with a matching resume and cover letter combo. Use our cover letter generator and make your application documents pop out.


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Want to try a different look? There's 21 more. A single click will give your document a total makeover. Pick a cover letter template here.

2. List Your Details in the Header 

The header of your sales associate cover letter should match your resume header. As technology moves on, people have started omitting their addresses from cover letters and resumes, but for a physically-bound job like a sales associate, you should still list it.Underneath, list the city and date of the letter, and below that, paste the details of the person that’s hiring. 

Check against our template:

Sales Associate Cover Letter Header 

[ Your Full Name]

[ Your Job Title ] (Optional)

[ Phone Number ]

[ Email Address ]

[ LinkedIn Profile ]

[ City and Date ]

[ Hiring Manager’s Full Name ]

[ Hiring Manager’s Position, e.g. Team Leader ]

[ Company Name ]

[ Company Street Address ]

[ City and Zip Code ]

Expert Hint: Most big chains run their recruitment online. There are some specific issues to keep in mind when sending your sales associate cover letter electronically, which our email cover letter guide will clue you up on. 

3. Say Which Job You’re Applying For and Introduce Yourself

There is always going to be a stack of sales associate cover letters and resumes on the manager’s desk in every store. It comes with the territory—it’s an entry-level job. That’s not bad news. A large volume of those will be thoroughly unimpressive. A lot will be just average. You will stand out.  

When addressing you sales associate cover letter, always address the manager by their first name. It shows you have attention to detail. If the name of the manager is nowhere to be found in the job posting, pick up the phone! Start your cover letter by telling them which job you’re applying for, and straight away provide a strong argument in your favor to keep them reading.

Check against our sales associate cover letter sample, or just fill in the [blanks] with information relevant to your cover letter. 

Sales Associate Cover Letter Example: Introduction

Dear [Hiring Manager’s Name]:

When I found out you are seeking to employ another [Position Name] at [Target Company Name], I was overjoyed. As a [Sales Associate/Previous Position Title] with [number of years]+ years of experience, and with significant [customer service/upselling/rapport building/conflict resolution/collaboration and teamwork/problem solving/time management/other relevant skills you have] skills, I’m confident I can contribute to the world-class customer service at [Target Company Name].

4. Demonstrate You’re The Best Candidate

The second paragraph of your sales associate cover letter should clearly lay out why you are the most suitable candidate. Notice, I did not say the ‘best candidate’. You don’t have to be. You have to be the most suitable.Go through the job posting and pinpoint the most important characteristics, experiences and skills that they’re searching for.

Think about some evidence you can back up your claims with, preferably with numbers. Achievements, commendations, statistics from previous jobs—they will all help. Most people don’t keep track of these things or do not talk about them, so being able to estimate your impact will set you out from the crowd immediately. Like this:

Sample Cover Letter For Sales Associate: Middle Paragraph

You say that your new [Position Name] must [refer to the requirements of the job]. As a [Previous Position Title] at [Name of Your Most Recent Company], I have acquired sizable experience in [refer to the requirements of the job], resulting in [award/achievement/statistic/commendation/success].I believe I have the experience necessary to help [Target Company Name] achieve [the goals or values important to your new employer].

Expert Hint: Is your sales associate resume up to scratch? The Bureau of Labor Statistics reports that even though there over 4.75 million retail jobs in the US, that figure will decline by at least 100,000 in the next decade. As competition tightens, make sure all your documents are ready to make the sale.

5. Show That You Want To Work There

You have already shown yourself to be a top-shelf item. The third paragraph of your sales associate cover letter should address a little bit about why you want to work exactly there. Find out something key to them—values important to them, or just something you may have spotted while shopping there.

Given how many applications they’re getting, they would rather employ someone who shows a bit of interest in the company.

Follow this template:

Sales Associate Cover Letter Sample: Your Motivation

What I find admirable about [Target Company Name], is just how committed you are to [values/way of working/something you found about the company]. This makes me excited to be applying to work here, as to me it is also really important that [refer to what you just mentioned]. This is why I believe working at [Target Company Name] would be a great success for both me and you. 

6. Sell! Include a Call to Action

In this job, you’re going to be selling. Selling is often about acting just at the right moment, when the potential customer is unsure, but is giving you a chance. Don’t be passive. When you’re finishing your cover letter, ask for that interview. Justify it by talking about something important to the company or just your best-selling point.

Here is how we closed a sales associate cover letter example:

Sales Associate Cover Letter Sample: Call to Action & Sign Off

When would be a good time to arrange a call or a meeting to discuss how my [your best, most relevant skill/their most important requirement] experience can help [Target Company Name] achieve [something important to this company]?

Best Regards,

[Digital Copy of Your Handwritten Signature]

[Your Full Name]

[Phone Number]

[Email Address]

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Key Points

When writing your cover letter for sales associate positions, make sure to:

  • Double-check all the header information—for both you and the manager.
  • State clearly the position you’re applying for, and show right away that you’re the right match in the first paragraph. 
  • Pinpoint the key requirements and responsibilities of the job, and show them that you are up to the task—by describing your achievements in the second paragraph. 
  • Demonstrate interest in this employer in the last paragraph of your sales associate cover letter. 
  • Make the sale—ask for a meeting, or a call, and sign off. 

Do you have any more questions about writing a cover letter for sales associates? Did you find our sales associate cover letter examples helpful? Leave us a comment, I’ll be more than happy to hear from you!

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At ResumeLab, quality is at the crux of our values, supporting our commitment to delivering top-notch career resources. The editorial team of career experts carefully reviews every article in accordance with editorial guidelines, ensuring the high quality and reliability of our content. We actively conduct original research, shedding light on the job market's intricacies and earning recognition from numerous influential news outlets. Our dedication to delivering expert career advice attracts millions of readers to our blog each year.

Dave Rygielski
Written byDave Rygielski

Dave is a career expert delivering a wide range of well-researched advice regarding the job hunting and application process. At ResumeLab, his data-driven resume and cover letter guides help readers capitalize on their potential.

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