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You have the perfect photo, caption, and hashtags for your social media channels. Now you only need to beat the algorithms to rise engagement and attract new followers.
But how can you outsmart hiring algorithms when it comes to landing your dream job? By going the extra mile and writing a job-winning social media cover letter!
To complete the task effectively, take a look at our social media cover letter guide.
In this article:
- A great social media cover letter example you can use as a template to write your own.
- Steps to writing an impeccable cover letter for social media jobs.
- A template for social media cover letters you can adapt to your career.
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Haven't found what you're looking for? Check: Best Cover Letter Examples
Social Media Cover Letter Example
Social Media Manager
Austin, May 20, 2021
Head of Marketing
Happy Bees Ltd
3823 Elk Street
Austin, TX 68476
I’m thrilled to have come across a job opening for a social media manager at Happy Bees Ltd. At Madame Social Media Agency, I increased brand awareness of my clients’ portfolio by 20%, which directly translated into higher revenues. I’m eager to apply my social media expertise and marketing knowledge toward improving engagement levels for Happy Bees clients’ through highly targeted social media campaigns.
One needs a specific skill set to fulfill the role of a social media manager. You not only have to be familiar with the technical side of social media channels, but you must also have a deep understanding of your audience’s needs. Only then can you meet and exceed social media goals.
In my previous jobs, I had a chance to gain some valuable experience, for example:
- Running highly-targeted paid campaigns on Twitter, Instagram, and Facebook. The ROI of the campaigns was 35% higher than initially predicted due to my insights and alterations made along the way.
- Increasing organic engagement on various social media channels by up to 85%.
- Cooperating with micro-influencers and influencers to boost visibility and brand recognition. As a result, the revenue grew by 55% month-to-month.
I believe Happy Bees is setting the industry standards for future years. I am particularly impressed by the cooperation between marketing team members and the growth opportunities you give your employees. It would be amazing to be a part of a team that’s so focused on working and growing together.
I’d love to schedule a meeting and discuss how my social media experience can help Happy Bees drive qualified traffic via paid and organic channels.
Gene is definitely getting invited for the next part of the recruitment process!
Now let’s see how you can write an equally good cover letter.
Still working on your resume? Take a look at our example here: Social Media Resume Example & Writing Guide
How to Write a Cover Letter for Social Media Jobs
1. Use the Right Format on Your Social Media Cover Letter
As a social media post, your cover letter must look appealing. Thankfully, there is a set of rules regarding business cover letter formatting.
Here are the key rules for formatting your cover letter:
- Align every paragraph to the left.
- Use 1-inch margins on all sides of your document.
- Opt for an easy-to-read font—you can’t go wrong with Arial or Helvetica. For cohesive branding, use the same font as on your resume.
- Leave line spacing at 1–1.15.
- Make a header identical to the one you’ve used on your resume.
- Keep it brief: one page is the best length for a cover letter.
Expert Hint: According to the Bureau of Labour Statistics, the number of jobs in the media and communication sector will grow by 14% between 2020 and 2030, meaning the competition will truly be fierce. By writing a cover letter to go with your resume, you’re giving yourself the best chance possible at getting hired.
Double your impact with a matching resume and cover letter combo. Use our cover letter generator and make your application documents pop out.
Want to try a different look? There's 21 more. A single click will give your document a total makeover. Pick a cover letter template here.
2. Introduce Your Candidature in the Opening Paragraph
An excellent social media post is targeted to a clearly defined audience. The same rule applies to your social media cover letter.
Make sure the recruiter knows right from the first sentence that they’rereading something relevant to them.
First, address the cover letter directly to the person handling recruitment for your role. Use a greeting that mentions them by name, e.g., Dear Ms Smith or Dear Cynthia. If the job ad doesn’t mention the name of the recruiter, check the company’s social media (ha!) or website, or simply contact them and ask.
Next, when you start the cover letter, state the job you’re interested in. Then, briefly mention the skills and experience that make you the perfect candidate for the position. Say just enough to capture the reader’s attention—you’ll go into more detail in the next paragraph.
Expert Hint: If you’re writing a cover letter with no work experience, you can replace career accomplishments with academic ones, or with relevant achievements from other experience sources like internships or volunteering.
3. Describe Your Greatest Strengths in the Second Paragraph
Before writing your second paragraph, go back to the job ad. Take note of the requirements and skills needed for the role.
Then, think of times from your previous gigs where you’ve impressed your supervisor with these exact skills. Describe your most relevant accomplishments from previous jobs—you can use bullet points for brevity and visual effect. Show the recruiter that you have what it takes to succeed in the ever-changing world of social media.
Expert Hint: CEOs and CFOs are interested in the ROI of social media activities. Make sure you can answer their questions and back up your decisions with data at the interview stage.
4. Explain Why You Want This Particular Social Media Job
After you outline your relevant skills and experience, you need to clarify why you want to join this particular company. In other words, drop in a compliment or two.
Many companies want to ensure that their employees stay with them for at least a couple of years. They’re looking for someone who will fit in with the team and knows and respects the company’s mission statement.
Show them you’re the right pick for the team and the business.
5. Finish on an Engaging CTA
End your cover letter with a CTA—
Offer to achieve something specific for the company, help them meet a particular goal, or generally apply yourself towards their social media success. Include an extra accomplishment as a P.S. if you want—that’ll leave a lasting impression!
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Nail it all with a splash of color, choose a clean font, highlight your skills in just a few clicks. You’re the perfect candidate and we’ll prove it. Just pick one of 21 resume templates and get started now.
When writing a social media cover letter, remember to:
- Match the look of your cover letter with that of your resume through use of the same header and fonts.
- Address the recipient of the letter by their name.
- State the position you’re applying for, and your key skills and achievements in the first paragraph.
- Mention your proudest accomplishments that match the job requirements, and explain how you will help the company achieve its goals.
- Explain why you want this job more than any other, referring to the values you share with the company.
- End on a powerful CTA.
Thanks for reading! Do you have any questions on how to write a great social media cover letter? Or would you like to share some tips? Leave a comment; we’d love to chat!