Check the best skills to put on a resume. Learn technical skills, hard skills & soft skills examples and breeze through the recruitment process.
Here’s the deal:
Recruiters are getting TONS of applications every day. And the sad truth is—
Most of them land in the trash in mere seconds.
Don’t be the hiring manager’s next pain point and nail your marketing intern cover letter like a pro.
Decrease your bounce rate and sell yourself like a billboard on the highway.
Let’s do this:
In this guide:
- A marketing intern cover letter example that will land you an interview.
- A full walkthrough to help you write a marketing intern cover letter.
- Fill-in-the-blank templates that allow you to have a draft ready in less than 15 minutes.
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Looking for other cover letter guides for other marketing-related positions? See:
- Marketing Cover Letter Examples
- Consulting Cover Letter Examples
- Digital Marketing Cover Letter Examples
- Journalism Cover Letter Examples
- Marketing Manager Cover Letter Examples
- Project Manager Cover Letter Examples
- Internal Position Cover Letter Examples
- Customer Service Cover Letter Examples
- Business Cover Letter Examples
- Sales Cover Letter Examples
- Sales Associate Cover Letter Examples
- Good Cover Letter Examples for All Jobs
Also, if you’re writing your first cover letter, make sure to read these guides as well:
- Internship Cover Letter Examples
- No Experience Cover Letter Examples
- Recent Graduate Cover Letter Examples
- Scholarship Cover Letter Examples
- Graduate School Cover Letter Examples
Before we dive in to the details of what to include in your cover letter, let’s look at an example:
1. Marketing Intern Cover Letter Example
First, we’d like you to get acquainted with Estelle, who is a PR student that recently took part in a study abroad program where she got a little bit of hands-on experience during a big project.
Here’s how she made this experience come alive on paper with tangible evidence:
Marketing Intern Cover Letter (No Experience) Example
Estelle R. Kovacs
Indianapolis, September 12, 2020
Grace C. Stricklin
2293 Davisson Street
Indianapolis, IN 46214
I was very excited to come across the marketing intern position opening at StarGate. As a 4th-year Public Relations student (current GPA 3.9), I am convinced that I have the right foundation needed to be a great marketing intern and member of your team.
Your job posting caught my attention, as it calls for an independent self-starter with strong initiative, communication, leadership and interpersonal skills with Spanish. Last semester, while studying abroad, I’ve gained deep knowledge of the creative process in areas such as direct communications, digital marketing, performance tracking and preparation and editing of publications (newsletters, brochures). As a part of a University fair, I have led a marketing team of 6 students that covered social media, content marketing, and PR. Our activities boosted this year’s enrollment rates by 5% and increased the school’s social media activity by 23%.
I am not only committed, but also systematic and forward-thinking. My ability to demonstrate effective communication, organization and project management skills would most certainly make an immediate and positive impact on StarGate. The opportunity to work at your company would be a seamless culture-fit that would benefit you, your clients, and myself, as your commitment to boldness and honesty is important to me personally.
Can we schedule a meeting or video/phone call to chat about how I could bring the same results to StarGate?
Estelle R. Kovacs
If you want to get ahead of your peers, take notes from Estelle’s cover letter, because she’s probably getting that internship.
Cover letters are necessary, especially for internship programs. They show both your professionalism and confidence in your abilities. Recruiters also like to see how candidates communicate on paper, which makes a cover letter a great example of your soft skills.
Ready to find out more about how to write a perfect cover letter for your marketing internship?
Here we go:
2. How To Write a Cover Letter for a Marketing Internship?
Here are the pro-tips for writing a marketing intern cover letter:
1. Choose the Best Marketing Intern Cover Letter Format
If you’re a straight-A student looking for a marketing internship… make sure your cover letter shows that by making it:
And by that we simply mean: readable and easy to navigate.
Use these tips to format your cover letter:
Marketing Intern Cover Letter: Format
- Left-align all of your cover letter content. Don’t use justification.
- Use 1.15 spacing and 1-inch margins on all four sides.
- Make sure you cover letter and resume fonts are matching.
- Keep your cover letter one page long.
These are your “4 P’s” of cover letter writing. The Holy Grail, if you will.
Always have them in mind.
2. Make Sure Your Cover Letter Header is Consistent With Your Resume
Now, let’s go deeper into the funnel and talk cover letter headings.
You might think: “Psh, that’s easy!”
It may be, but it doesn’t hurt to go over it once again:
The most important thing to remember is to keep it consistent with your resume header. The idea is that you want both your documents to match.
Next, make sure to include all the necessary deets.
Use this cover letter header template to ensure you don’t miss anything:
Marketing Intern Cover Letter Template: Heading
[ Your Name] (Optional Post-Nominal Letters)
[ Your Job Title ] (Optional)
[ Home Address ] (Optional)
[ Telephone Number ]
[ Email Address ]
[ LinkedIn Profile ]
[ City ] (Optional) + [ Date of Writing ]
[ Hiring Manager’s Name ]
[ Hiring Manager’s Job Title ]
[ Company Name ]
[ Company Street Address ]
[ City, State, Zip Code ]
It might be—if you know the name of the hiring manager.
Know who’s the person responsible for recruiting in your target company?
Kudos for you.
If you don’t, no worries. There’s a few things you can do to find that out:
- Check the job ad. There might be a name there.
- Does the job posting have an email address? If the email is J.firstname.lastname@example.org, you can Google: “J. Smith XYZ Company”—the full name might pop up in the results.
- Stalk the company website a bit. Look into the “Our Team” or “About Us” sections.
- Call the company and ask for the name of the hiring manager directly.
Expert Hint: Never start a cover letter with “To Whom It May Concern”. This is a very old-school salutation that is least preferred by recruiters. You can use “Dear Hiring Manager” instead.
Now that we have the basics covered, we can move on to the real deal.
Double your impact with a matching resume and cover letter combo. Use our cover letter builder and make your application documents pop out.
Want to try a different look? There’s 18 more. A single click will give your document a total makeover. Pick a cover letter template here.
3. Start Your Cover Letter With a Polite Introduction (State the Job Position That You’re Applying For)
This is where you want to get their attention.
The ballyhoo, the spiel, the CLICKBAIT.
You have to play clean.
So, here are the rules of writing the cover letter opening paragraph:
- State who you are, what your experience is, what’s your expertise level.
- Mention your biggest accomplishment that fits the job.
- Personalize by dropping the company name, talking about its needs, facts, or industry trends.
Have a look at the below example of a great introductory statement:
Marketing Intern Cover Letter No Experience: First Paragraph
Dear [Hiring Manager’s name]:
I was thrilled to have noticed [Target Company Name]’s logo next to the marketing internship ad on [career website]. Right away I knew that this is the opportunity I have been waiting for. As a [X]-year [degree program name] student, I maintain a [X] GPA, and have made the Dean’s List [X] times. I have excelled in [relevant coursework] during my studies, achieving [grade] grades, and managed to [achievement/project related to the internship opening]. I believe my unique blend of background and knowledge make me an excellent fit for this position.
As you can see, this paragraph closely resembles a resume profile.
The first paragraph of your cover letter has much more personality and flow—while the resume summary is more of a raw material type of thing, your introduction is the cut diamond. Both have value, but the latter is more polished.
Expert Hint: Overall employment of marketing specialists is projected to grow 10% from 2020 to 2030. This means the competition is fierce, but you have a chance of getting ahead with an outstanding cover letter.
4. Explain Why It Should Be You They Hire
What’s the most important element of a brand?
The brand identity.
The second paragraph is where you establish your voice, credibility, skills and qualifications. After all, a cover letter is just a simple sales pitch. So all you have to do is get into the recruiter’s head and say whatever he or she wants to hear.
Use this template:
How to Write a Marketing Cover Letter: Second Paragraph
According to the job ad, you are looking for a [Marketing/PR/Advertising/Communications] Student with [List Several Skills From the Advert] skills. Last semester, I managed to [Mention Your Most Prominent Accomplishment]. I am sure that this experience, along with my skills, would allow me to effectively replicate them at [Company Name].
They’ll want to see your skills and whatever experience you already have match the internship opening description, so make sure to target your resume, as well as your cover letter using relevant keywords from the job posting.
Expert Hint: Studies show that a majority of large companies use ATS systems, which help recruiters track, organize and collect candidate information. Tailoring your application specifically to the job posting you’re applying for will make both your resume and your cover letter ATS-friendly.
5. Explain What’s Your Motivation to Joining This Particular Company
The next part of your cover letter is all about making them feel special.
For obvious reasons, they’re looking for someone who has the skills and knowledge to conquer the job’s challenges, but they also want an intern who really wants to be there. Someone who values the company. Someone who understands the organization’s mission statement.
A loyal customer.
Show some love. Be enthusiastic about joining their culture.
Have a look at this template:
What Do You Put in a Marketing Intern Cover Letter: Motivation Statement
I admire [Target Company’s Name]’s focus on [Give a Point or Fact About the Company That Interests You]. This is truly impressive and inspiring, and in line with my own values. I know that working at [Target Company’s Name] as Marketing Intern would be a perfect opportunity for me to develop by learning from the best.
Notice that simply listing achievements isn’t the only thing that will buy them. Prove how much you care by actually taking the time to look up the organization and reading about what makes the company stand out.
It’s not only about you. It’s also about them.
6. Finish Off With a Proper Sign-Off and a Powerful Call to Action
Give them a CTA they won’t be able to resist.
As you end your cover letter, invite them to call or email you to discuss the opportunity further.
Your words have to emit confidence, charisma, courtesy.
Use this template to increase your conversion rates:
What Do You Write in a Marketing Internship Cover Letter: Ending Paragraph
When could we chat about how my [your best, most relevant skill/experience/their most important requirement] skills can help [Target Company Name] achieve [something important to this company]?
[Digital Copy of Your Handwritten Signature]
[Your Full Name]
And that’s all there is to it!
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In order to writer an interview-winning marketing intern cover letter, remember to:
- Use the correct marketing intern cover letter format.
- Address the letter using the full name of the hiring manager.
- Highlight your most important accomplishments and skills using numbers.
- Give great reasons of why you want to join that particular company.
- End with a powerful call to action and a proper sign-off.