We surveyed US hiring decision-makers to find out if cover letters are still necessary and if *you* need one to land a job in 2020. Here’s what we found.
Whether you’re creating simple graphics for a blog post or complex infographics, you’re as skilled as they come.
There are a lot of “Cs” in graphic design, such as composition, content, clarity, components, and concept.
But, there’s one more “C” to perfect to land that interview—
A cover letter for graphic design jobs.
In this article, you’ll get:
- Two graphic designer cover letter examples: a senior graphic design cover letter for experienced individuals, and entry-level graphic design cover letter examples for those new to the field.
- Expert tips on writing graphic design cover letters that will get you more interviews.
- A graphic design cover letter template you may copy, tweak, and assemble in as little as 15 minutes.
Let’s start with two graphic design cover letter samples:
1. Graphic Design Cover Letter Examples
Debbie’s got a love for Ethiopian cuisine, Peruvian culture, and Italian greyhounds.
But that’s not as relevant as the fact that she has an eye for style, artistic flair, and solid graphic design experience.
That works out perfectly, as the job to which she’s applying (a senior graphic designer) wants someone strong right out of the gate. Visual Victory is looking for a graphic designer able to make complex infographics, data visualizations, and other web media.
Let’s see Debbie write a senior graphic design cover letter sample that makes them smile:
Example #1: Mid-Level Candidate
What does a perfect cover letter for a graphic designer look like? See below—
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My previous cover letter was really weak and I used to spend hours adjusting it in Word. Now, I can introduce any changes within minutes. Absolutely wonderful!
Ad & Web Graphic Designer
September 22, 2019
Visual Victory Design Group
2242 Peck Street
Nashua, NH 03061
As a graphic designer with over 4 years of experience and a Bachelor of Arts in Graphic Design and Media Arts from Southern New Hampshire University, it delighted me to find your opening for a senior graphic designer at Visual Victory. With my expertise in web graphics and turning hard-to-digest information into an easy-to-follow visual narrative, I feel certain that I would be a top candidate to consider for the position.
According to the job advert I found on Indeed, it says you are searching for a graphic designer able to take complex information and transform it into a story with captivating visuals. In my previous contract working as an infographic creator and visuals producer at Nelson Pictorials, I supported the content team by taking research, organizing a story around it, and creating highly shared infographics for outreach efforts. On top of that, I assisted the content team by creating simple graphics for each blog post published. Adding my graphics to older posts without images on our blog increased traffic by an average of 125% and shares by 78%. I’m positive I will bring similar results to Visual Victory as the senior graphic designer.
My heart is set on graphic design, but I also am a big fan of your company, as well. Since I follow the industry closely, I’ve seen many of your creative and wonderful designs out in the wild, and they’re always a pleasure to view. I’d be honored to be a part of the Visual Victory team, and I know that I’d be able to develop my skills further should I be hired there.
Could we get on the line or meet for a coffee to discuss in more detail how I might be able to help Visual Victory in its upcoming graphic design projects and challenges?
Pretty good, right?
Deborah’s graphic designer cover letter sample will grab as much attention as her creations.
But what about an entry-level graphic design cover letter?
Even without experience as a professional graphic designer, you can still create a layout artist or web design cover letter that gets noticed.
Derek is Deborah’s little bro, and his big sis had a huge influence on him. Though he hasn’t (yet) picked up her taste for the spongy Ethiopian injera bread, she influenced his choice to pursue a career in graphic design.
Derek graduated with a bachelor’s degree in graphic design, but he’s not yet had any experience with it as a full-time job.
Let’s see how Derek still kills it with his entry-level graphic design cover letter example:
Example #2: Entry-Level Candidate (No Experience)
Graphic Design Graduate
September 22, 2019
Head of Marketing
Visual Victory Design Group
2242 Peck Street
Nashua, NH 03061
As a fresh college graduate from a graphic design and media arts program, I am very interested in applying for the junior graphic designer position you recently added to LinkedIn. Along with my university studies, I have a great eye for detail, technical skills (Adobe Photoshop, Adobe Creative Suite, CorelDraw Graphics Suite, etc.), and a great desire for creative perfection. I think I would be a perfect candidate for the junior graphic design job at Visual Victory.
In the LinkedIn job description, it states you’re searching for candidates capable of quick learning, assisting the senior designer, and participating in creative brainstorming sessions. Well, as a student, I received top scores (100%) in Multiplatform Design, Desktop Publishing, and Digital Imaging. I also performed freelance work in my spare time, and I have a perfect rating (5/5) from all of my 26 clients thus far. I’m also a current member of the American Institute of Graphic Arts (AIGA). I’d love to be able to use my knack for visualizations and ability to learn fast to help Visual Victory knock out its upcoming goals and objectives.
It would be an honor for me to discuss with you more the product team’s targets and plans and show you how my graphic design skills and college coursework would make me a perfect fit for the junior graphic designer job at Visual Victory.
Not bad, right?
So you’ve seen two expertly fashioned cover letter examples graphic design employers will gush over.
And, if you’re short on inspiration or time, you’ll get some easy fill-in-the-blanks templates to use for yourself.
Also, did you remember your graphic design resume? You need to show your resume for graphic design the same amount of love. Take a look at this guide to help you along: Graphic Design Resume Example—Samples and 25+ Writing Tips
2. How to Write a Cover Letter for Graphic Design Jobs Step by Step (Template)
Here’s how to write a graphic design cover letter:
1. Format the Graphic Design Cover Letter as You Would Any Formal Document
Like using the golden ratio, before you write, make sure it’s pleasing to the eye by formatting your cover letter just right.
Just follow a few simple formatting rules:
- Since it’s a text document, choose the best font. Pay attention to serif vs sans serif, kerning, weight, etc., but most importantly, ensure it’s easy to read.
- Align all the body copy to the left, because it’s a formal letter.
- Use a 1-inch border around the edges and keep your text single-spaced.
- Stick to a single page cover letter for graphic designer jobs; two pages is too long.
Expert Hint: .AI, .DOCX, .JPEG, .PSD, .TIFF—You know file formats and use them accordingly. However, when turning in your graphic designer resume and cover letter, keep it as a PDF. A Microsoft Word doc may render incorrectly, depending on the browser or machine used.
2. Head a Graphic Design Cover Letter With Contact Information
The first thing on any cover letter for graphic designer positions is the header.
Since it’s a formal letter, organize it as you would any business document, with your contact details on top, the date of writing below that, and the company’s information below that.
Here’s an easy cover letter heading template to follow:
Sample Cover Letter Graphic Design Header Template
[ Your Name]
[ Your Title ] (Optional)
[ Phone Number ]
[ Email Address ]
[ LinkedIn Profile ]
[ Date of Writing ]
[ HR Manager’s Full Name ]
[ HR Manager’s Title ]
[ Agency’s Name ]
[ Agency’s Street Address ]
[ City, State, Zip Code ]
With your mad graphic design skills, you probably want to take your heading area and zhuzh it up a bit. Think about using different color combinations, icons to identify your contact info, or a simple flourish to highlight your name. And those things are fine.
Just make sure that your cover letter header is a perfect match to the header on your graphic design resume, as well.
Double your impact with a matching resume and cover letter combo. Use our cover letter builder and make your application documents pop out.
Want to try a different look? There’s 18 more. A single click will give your document a total makeover. Pick a cover letter template here.
3. Introduce Yourself and Inform Them of the Graphic Design Job You’re Applying For
You make people ooh, and you make people ahh.
And you’ll need to do the same thing when starting a cover letter.
First, use the employer's name in the salutation. You can easily find it in the company’s about page or on their LinkedIn profile.
In the first paragraph, you’ll need to keep them interested so they’ll continue to read this, as well as your resume for graphic designers.
Introduce yourself as an able candidate for the job. Tell them specifically which graphic design job (e.g., logo creator, photo editor, website designer) you’re applying for. Then, give the hiring manager a taste of what you have to offer with a brief background.
Here’s how it looks in practice:
Cover Letter Graphic Designer Sample: Introduction
Dear [Agency Director or HR Rep’s Name]:
When I came across the advertisement for the [Graphic Design Position] at [Company or Agency Name], I became very excited. Since I’ve been a [Current or Last Graphic Design Job] for the last [##] years, I’ve become highly skilled in [e.g., Website Elements, Video Editing, Photoshop, Illustrator, Brand Identity Design, Creative Marketing, etc.]. I just know that I would be a great addition to your creative team and for your upcoming design projects.
Expert Hint: Want a great way to show you’re a creative expert without just saying you are? Get a graphic design certification! There are many great ones online, such as the Graphic Design Certification by the California Institute of the Arts through Coursera.
4. Portray Your Best Graphic Design Skills & Creative Abilities
In the second portion of your cover letter for graphic design, show them how well you fit the role.
Go to the graphic design job description, and work your way over to the responsibilities. It’ll tell you exactly what they want, so in this paragraph, show them how you meet and exceed their expectations.
Here’s what I mean:
Sample Cover Letter for Graphic Designers: Middle Paragraph
In the employment listing, it says you’re looking for a [e.g., Web Designer, Logo Designer, Photoshop Specialist, etc.] with knowledge on [Refer to the Job Requirements]. While working as a [Current or Last Job Title] at [Current or Last Company],I became quite skilled in [List of Graphic Design Related Responsibilities, Supported by Metrics for More Oomph]. I know that I could bring similar results over to [Agency or Company Name].
Research the company you are applying for. In case you are directly applying for a vacancy at company XYZ ltd, you should research the company as well as the position and make appropriate amendments to your cover letter to better match. Remember, recruiters are busy and cover letters as well as CVs that appear unrelated to the recruiting position will be, most probable, push to the side.
Expert Hint: You may talk up your conceptual design skills and proficiency in Adobe Creative Suite. However, a recent study also shows that most hiring managers want employees with soft skills, such as interpersonal skills and communication. Don’t neglect these in favor of solely hard skills on your graphic design cover letter.
5. Explain in Graphic Detail Why This Design Job is Your Perfect Place to Work
Next, make ‘em smile.
What I mean is, in the third paragraph of your cover letter, show them why you want to work for them.
Of course, they’re more interested in your skills at mobile application design or publication graphics.
However, they also want to see that you’ll fit well on their team. Show some enthusiasm and give a compliment or two. Let the creative director easily feel that positive energy emanating from your graphic designer cover letter.
Here’s an example:
Sample Graphic Design Cover Letter: Motivation Statement
It is really inspiring to me that, at [Agency Name], you [Be Honest and Give Something You Truly Admire About This Agency]. On top of that, your [e.g., Mission Statement, Volunteer Efforts, Contributions, etc.] are amazing and perfectly in line with my own values. I would be honored to be considered for the open position at [Agency Name].
6. Sign Off Well Using a Powerful Call to Action
You’re just about done—
As you bring your cover letter to a close, ask them for a call or meeting to discuss further.
To spice things up, reiterate your offer and value statement.
Check out how easy it is:
Sample Cover Letter for Graphic Design Jobs: Call to Action & Formal Closing
Can we make the time to have a call or meeting to examine in more detail how my graphic design skills could help [Agency Name] reach your upcoming creative targets?
[Digital Version of Your Signature]
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Let’s bring it all together—
Here’s how to make graphic design cover letters stand out:
- Format the visual or web design cover letter before writing starts to keep it organized and easy to read.
- Address the creative director or marketing manager directly by name in the graphic designer cover letter salutation.
- Get them familiar with you by introducing yourself, announcing the graphic design job you’re applying to, and briefly describe your creative background.
- Use metrics to show how well you performed past jobs related to graphic design.
- Consult the graphic designer job description to understand exactly the applicant they’re looking for; then, bring your cover letter to match.
- Explain your motivation for joining this particular creative agency, marketing department, or product team.
- End with a strong CTA and a sign-off while asking for further contact.
Got any questions on writing a cover letter for graphic designer with no experience? Need assistance talking up your achievements on a graphic design internship cover letter? Just write to us below, and we’ll be happy to help. Thanks for reading!