Sales CV—Examples and 25+ Writing Tips

You know selling is all about getting to know your clients and their needs. Convince the hiring manager you’ve got the skills with this professional sales CV template.

Tom Gerencer
Career Writer at ResumeLab
Sales CV—Examples and 25+ Writing Tips

Why don’t most sales CVs close the sale?

 

It’s simple.

 

They say a lot of what they’ve done.

 

But they don’t prove sales skills.

 

But—

 

You can do it if you brainstorm the right sales achievements first.

 

In this guide:

  • A sales CV sample better than most.
  • How to make a good sales job description for CVs.
  • How to write a CV for sales that Zig Ziglar would be proud of.
  • Why you can’t just list sales skills (and what to do instead).

 

sales CV example

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Sales CV Sample You Can Copy and Use

 

Maura Lazard

Sales Representative

 

Personal Info

 

Phone: 915-401-1456

E-mail: maurazlazard@gmail.com 

linkedin.com/in/maurazlazard

twitter.com/maurazlazard

 

Summary:

 

High-performing sales rep with 5+ years of experience. Seeking to raise Merck's sales revenue with solid relationship-building and customer education skills. At Rozer, fostered relationships with 120+ physicians, beating all sales targets by 15% and closing 22% more sales in each period.

 

Experience 

 

Outside Sales Representative

Rozer Pharmaceuticals

2016–2019

  • Outside sales rep for 200+ clients in a large pharmaceutical business.
  • Beat sales targets by 15% in each period.
  • Developed relationships with 120+ physicians.
  • Closed 22% more sales than other reps in the department.
  • Scored 98% or better in quarterly product knowledge quizzes.
  • Conducted 30+ in-person meetings per week.

 

Inside Sales Representative

Strykestream Trailers

2014–2016

  • Handled Southwestern territory for recreational vehicle sales business.
  • Maintained deep product knowledge of all 28 models.
  • Beat sales targets by 18%+ in every quarter.
  • Performed regular customer needs analysis, raising repeat business 28%.

 

Sales Representative Experience

Various

2015–2015

  • As bookkeeper for distribution company, built relationships with 150 customers.
  • Collaborated with 25 other staff members to raise revenue by 20%.
  • In telemarketing job, closed 20 sales per day on average.
  • Maintained high-level product knowledge for 700-item catalogue.

 

Education 

 

BS in Chemistry, Texas State University

2009–2013

  • Maintained a 3.9 GPA in all core chemistry classes.
  • Pursued a passion for sales electives.
  • Student Leader, Student Activities Staff

 

Sales Certification

 

  • CNPR Pharmaceutical Sales Rep — NAPSR

 

Additional Activities

 

  • Built relationships to secure £100K funding for local school.
  • Active member, NAPSR.
  • Participate in regular sales meetups.
  • Leader, weekly cycling group, raised membership 150%.

 

Publications

 

2019 Hubspot, "Building Deep Customer Relationships"

2018 Fast Company, "How I Closed 10% More Sales with 10% Less Effort"

 

Conferences

 

2018 Clinical Trials Conference, led session on Alzheimer's drug testing

2017 Regulatory Affairs Conference

 

Hard Skills: Relationship building, closing sales, customer needs analysis, product knowledge

 

Soft Skills: Interpersonal skills, listening, communication, time management, collaboration, goal-oriented

 

Now here’s how to write a sales CV they’ll love:

 

1. Start With the Best Sales CV Format

 

Salespeople sell goods and services for companies. They must develop strong relationships with customers, see to client needs, and possess in-depth product knowledge. That’s why a sales CV has to show evidence you’ve used those skills in the everyday business world.

 

But a poorly-formatted CV for sales is no sale at all.

 

So—

 

Stay presentable with these tips:

 

Sales CV Format

 

  • Lead off with the reverse-chronological format.
  • Use good CV fonts like Verdana or Cambria in 10–12pt.
  • Include white space and use 1-inch margins.
  • Write a one-page CV unless you’re Larry Ellison.
  • Use these CV sections: Header, Objective, Experience, Education, Skills, and “Additional” sections.

Expert Hint: Save your CV as a PDF. They keep clean formatting on all devices. But check the job posting to see if PDFs are a no-no.

2. Write a Sales CV Objective or Summary

 

I’ve got some bad news.

 

The hiring manager’s desk overflows with applications.

 

Many are quite good.

 

How can you make sure she reads yours carefully?

 

With a well-written sales CV objective or CV summary.

 

Include:

 

  1. One adjective (high-performing, personable, efficient)
  2. Job title (Sales Rep)
  3. Years of experience (5+, 7+)
  4. How you’ll help (raise sales revenue)
  5. Best few achievements (fostered relationships with 120+ physicians, here you can learn how to list achievements and awards)

 

These outside sales CV examples show how:

 

Sales CV Summary—Example

Good Example
High-performing sales rep with 5+ years of experience. Seeking to raise Merck's sales revenue with solid relationship-building and customer education skills. At Rozer, fostered relationships with 120+ physicians, beating all sales targets by 15% and closing 22% more sales in each period.
Bad Example
Goal-oriented, team-player sales rep, highly skilled in closing sales and building customer relationships, seeking full-time sales position with a high-end firm. Deep knowledge of customer education. Builds high-level product knowledge fast. Adept at collaboration and meeting KPIs.

North, meet South.

 

The first of those CV samples is a modern-day Billy Mays. It shows you know the art of selling.

 

The second sounds like empty bragging. (Hint: it’s the numbers—or their lack!)

 

Writing an entry-level CV for sales jobs?

 

It’s not hard.

 

Just use sales-accomplishments from non sales jobs, like this:

 

Sales CV Objective—Example

Good Example
Passionate sales rep, skilled in relationship building and closing sales, seeking an entry-level sales position at Merck. As bookkeeper in distribution company, built strong relationships with 150+ customers. Closed 20 sales per day in telemarketing position while maintaining deep knowledge of 700+ items in our catalogue.
Bad Example
Entry-level sales rep with no real-world sales experience yet, but I’m highly personable and dedicated to meeting customer needs. Can start immediately and will learn fast on the job.

Okay, you’re no Don Draper. But that first entry-level sales example does the job.

Expert Hint: Use the company name in your sales skills CV summary or objective. That gives a hint that you’re not just applying to every job you see with blinders on.

3. Write the Best Sales Job Description

 

A career in sales is massive.

 

How do you fit that big career onto a single sheet of paper?

 

Well—

 

You don’t. You just put the parts they really care about.

 

How to write a sales job description:

 

  1. Look at the online job ad to find what the employer wants.
  2. Jot down the sales duties and skills they mention.
  3. Write some times you used those skills.
  4. Put the results you achieved in your sales CV.
  5. Add numbers that show your actions mattered.

 

These outside sales CV examples show how:

 

Sales Job Description for CV [Sample]

Good Example

Job ad wants these sales skills: (1) relationship building (2) closing (3) product knowledge.

 

Outside Sales Representative

Rozer Pharmaceuticals

2016–2019

  • Outside sales rep for 200+ clients in a large pharmaceutical business.
  • Beat sales targets by 15% in each period.
  • Developed relationships with 120+ physicians.
  • Closed 22% more sales than other reps in the department.
  • Scored 98% or better in quarterly product knowledge quizzes.
  • Conducted 30+ in-person meetings per week.
Bad Example
  • Responsible for all sales rep duties in large pharmaceutical business.
  • Worked directly with physician clients to serve their needs.
  • Tasked with keeping up-to-date knowledge of all products.
  • Handled regular in-person meetings with customers.

No contest.

 

The first of those sales CV examples can’t be oversold. It shows specific skills the hiring team is searching for, with detailed numbers.

 

Writing an entry-level sales skills CV? See this:

 

Entry-Level Sales CV Job Description [Sample]

Good Example

Job ad wants these sales skills: (1) relationship building (2) collaboration (3) closing sales (4) product knowledge.

 

Sales Representative Experience

Various

2019–2014

  • As bookkeeper for distribution company, built relationships with 150 customers.
  • Collaborated with 25 other staff members to raise revenue by 20%.
  • In telemarketing job, closed 20 sales per day on average.
  • Maintained high-level product knowledge for 700-item catalogue.
Bad Example

Bookkeeper

2013–2014

  • Responsible for making timely payments to suppliers.
  • Put expense and income entries in the accounting system.
  • Informed clients and staff about regulatory requirements.
  • Assisted with administration of payroll.

 

Telemarketer 

2009–2013

  • Handled 90+ inbound calls from potential clients per day.
  • Took sales orders by phone.
  • Completed all documentation in a timely fashion.

Be careful.

 

The second inside sales CV example shows you didn’t have a CV gap. But it also doesn’t show you built sales skills during those non-sales jobs.

 

Make sure to put the right hard and soft skills on your CV for the right CV keywords mix.

 

20 Most ImportantSkills for a Sales CV

 

Soft Skills

Hard Skills

Interpersonal Skills

Product Knowledge

Listening

Rapport Building

Communication

Relationship Building

Time Management

Prospecting

Collaboration

Objection Handling

Problem Solving

Customer Needs Analysis

Self-Motivated

Product Demo

Responsible

Relationship Management

Adaptable

Closing Sales

Goal-Oriented

Research

Expert Tip: Always pick your skills directly from the job ad. The sales skills above are a nice start, but if the posting doesn’t mention them, consider skipping them.

4. Turn Boring Education to a Reason to Hire You

 

A CV for sales jobs doesn’t need a PhD.

 

But don’t blow it.

 

If you don’t use your schooling to prove key skills, you’re throwing away leverage.

 

Use your CV’s education section to add more proof-of-skills.

 

These medical inside sales CV examples show how:

 

Sales Education—Example

Good Example

Education 

BS in Chemistry, Texas State University

2009–2013

  • Maintained a 3.9 GPA in all core chemistry classes.
  • Pursued a passion for sales electives.
  • Student Leader, Student Activities Staff

See that?

 

You were building sales and leadership skills, way back in school. 

Expert Hint: If you did special projects in school or had some publications, show it in your sales CV. If you graduated a long time ago, make your education section short.

6. Build Your Sales CV With Bonus Sections

 

You’re not done.

 

A sales CV has to show you’ve got “it.”

 

Do that with other sections in your CV:

  • Additional Activities
  • Certifications
  • Conferences
  • Freelance Work
  • Awards & Honours
  • Volunteer Experience
  • Continuing Education
  • Publications
  • Foreign Languages
  • Professional Associations

 

These two pharmaceutical sales CV examples show how:

 

Sales CV—Extra Sections

Good Example

Sales Certification

 

  • CNPR Pharmaceutical Sales Rep — NAPSR

 

Additional Activities

 

  • Built relationships to secure £100K funding for local school.
  • Active member, NAPSR.
  • Participate in regular sales meetups.
  • Leader, weekly cycling group, raised membership 150%.

 

Publications

 

2019 Hubspot, "Building Deep Customer Relationships" 

2018 Fast Company, "How I Closed 10% More Sales with 10% Less Effort"

 

Conferences

 

2018 Clinical Trials Conference, led session on Alzheimer's drug testing

2017 Regulatory Affairs Conference

Bad Example

Additional

 

  • Hunting
  • Avid movie fan

That’s obvious.

 

The first of those medical sales CV samples could get you in at Pfizer.

 

It works because it uses “other” sections to demonstrate more sales skills.

Expert Hint: Write a cover letter. Nearly half the sales hiring teams out there won’t read your CV without a sales cover letter attached. Make it passionate and show you’ll fit the job.

Key Points

 

For a sales CV that gets jobs:

  • Use the sales CV template up top. It connects you to the hiring team by tapping their needs.
  • Put sales achievements in your CV objective, experience, education, and “other” sections to prove you’re no Tommy Boy.
  • List the best sales skills. They’re written in the job posting, in the sales job description.
  • Write a sales cover letter. Use it to show you understand the job’s needs. Then show a few key sales achievements, so they’ll know you fit.

 

Got questions on how to write a great CV for sales jobs? Not sure how to show sales on a CV? Leave a comment. We’ll be happy to reply!

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Tom Gerencer
Tom Gerencer is a career advice writer and a resume expert at ResumeLab. Tom has been featured on BBC News, NBC, The Economist, Business Insider, Fast Company, and dozens of other outlets. His insights, commentary, and articles reach over a million readers every month. With inside knowledge of key industry players and in-depth research, Tom helps job seekers with advice across all professions and career stages. Tom holds a degree in English from Colby College.

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