I had an interview yesterday and the first thing they said on the phone was: “Wow! I love your CV.” Patrick
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My previous CV was really weak and I used to spend hours adjusting it in Word. Now, I can introduce any changes within minutes. Absolutely wonderful! George
Customer- and goal-oriented retail manager with 7+ years of experience. Eager to join the Samsung Store team to lead the staff and operations, and seek solutions to create a high-performing work environment. In previous roles elevated a store to #1 statewide in staff and customer satisfaction surveys, brought an extra £250K profit in a single quarter, and reduced training time by 30%.
Experience
2015–2018 Apple Store Store Manager
Guided 10+ leaders to inspire top performance from their teams.
Monitored multiple lines of business within the store to achieve operational objectives.
Collaborated with 30+ corporate business partners to report results.
Inspired the sales and customer support teams to create and maintain a high level of customer focus.
Fostered growth among the staff. Developed a gamification strategy that reduced staff turnover down to 10% yearly.
Key achievements:
Regularly exceeded quarterly goals in key metrics (e.g. profit and sales) by up to 200%.
Led a £1.5M store overhaul to accommodate workshop and live performance spaces that brought in an extra £250K profit in the first quarter of operation.
Elevated the store to #1 statewide in staff and customer satisfaction surveys.
2012–2015 Banana Republic Assistant Manager
Supported the GM and Associate Manager in creating the conditions for success in all aspects of the store’s business.
Executed store strategy to deliver annual field priorities, and created a compelling customer-centric experience.
Devised and implemented in collaboration with the GM and Associate Manager a new LMS-based learning strategy that sped up retail training by 50%.
Key achievements:
Sourced and trained 30+ Brand Ambassadors, including 5 high-profile bloggers and influencers.
Assisted the GM in organising promotions that upped Q3 and Q4 sales 70% and 110% respectively year-over-year.
2011–2012 Banana Republic Sales Associate
Provided courteous customer service in every area of the store.
Maintained an accurate, efficient and effective client book.
Monitored and maintained visual merchandising standards on a daily basis according to the Visual Standards Manual.
Followed procedures in the POS system for ringing up sales.
Key achievements:
Regularly exceeded the selling goal for each fiscal month by up to 15%.
Promoted to Assistant Manager within a year.
Education
2013 UCLA, Anderson School of Management, LA Master of Business Administration (MBA), Marketing
Lay out your retail CV in the reverse-chronological format. This way you highlight your achievements and retail experience on the CV.
Go for simple and readable CV fonts in the range between 10 and 14pt. Write simple headings. Don’t clutter your retail CV and use white space to your advantage.
Make it reasonably long. A good rule of thumb is one page for up to 10 years of retail experience on a CV.
Start with a retail CV objective or summary. Follow it up with the experience and education sections.
Put retail CV skillsin a key skills section to make them more visible. List your professional certifications, add sections on your interests and knowledge of foreign languages.
Expert Hint Want to be sure your retail CV looks just as good on the hiring manager’s device as on yours? Save it as a PDF file—its formatting will stay intact, and it will remain machine-readable.
2. Start with a CV Objective for Retail That Turns Heads
A professional retail CV summary (or objective) is a short paragraph about your retail experience, achievements and skills. A retail CV summary should include actual numbers and figures to achieve additional impact.
So—
Put your best foot forward and show off what you have to offer right from the start.
Here’s how to write an effective intro that commands the recruiter’s attention:
An adjective
Job title
Years of experience
What you can offer and how it will help
Your biggest achievement
Retail CV Summary—Examples
The good example is more than a simple attention grabber. It shows what the candidate has to offer. And proves this with numbers.
Now, take another look at the bad example. It’s clear what the candidate wants.
But—
What do they have to offer?
What About Retail CV with No Experience?
Listen:
If you’re looking for your very first retail job, a simple conversation with the store manager might turn out to be enough.
It doesn’t mean you can simply ignore writing your retail CV, though.
Start with a CV objective for retail. Not a summary.
What’s the difference between the two?
Retail CV objectives bring forward your skills and relevant achievements, rather than your professional experience. You’re free to mention your educational wins, volunteer experience, and the like.
Take a look at the examples of retail CV objectives below:
CV Objective for Retail—Examples
CV Objective for Retail Sales Associate
CV Objective Retail—No Experience
Remember:
Focus on what you can give, not what you want in return.
Such an attitude will take you much further.
Expert Hint: Write your retail CV objective or summary last. The idea behind the CV intro is to summarise everything that follows and bring out the best bits. Without the actual CV ready, it may be hard to summarise anything.
3. Write the Perfect Retail CV Skills and Job Description Sections
It doesn’t matter if you’re a seasoned retail pro or a newbie.
So, follow this three-step formula to nail it every time:
Go back to the job ad.
Fish out for retail CV skills the employer needs.
Describe your experience with retail CV keywords from the job ad.
Retail Job Description for CV
Retail Sales Associate CV Job Description
Here’s the thing:
If you’re applying to a large company, your retail CV is likely to have a hurdle to clear before a hiring manager has a chance to read it.
The ATS.
The Applicant Tracking System (ATS) helps recruiters sift through the deluge of retail CVs they receive. In fact, about 75% of recruiters rely on such systems.
In short—
ATSs look for retail CV keywords to divide the candidates into the qualified and unqualified ones.
If the relevant keywords are absent from your retail CV, well, guess what the ATS will think of your application.
This is why your retail CV must answer a specific job ad, and use the phrases from the ad.
Simple.
Or is it?
Nope. If it was that easy, mindless copy-pasting would land you any retail job in the world.
The next step for your retail CV is to impress the recruiter.
Here’s how—
First off, use strong action words.
Strong verbs, such as guided, inspired, monitored, collaborated, created, fostered, or reduced not onlytell the recruiter what you did but also reflect your retail skills.
In contrast, if your retail CV job description falls back on the “responsible for” cliché, well, you can’t be expecting much.
Second of all, quantify your retail duties. Numbers speak louder than words and show how well you performed your responsibilities.
Mind you, though—
You don’t need need to quantify every single CV bullet.
Focus on up to 2-3 achievements that you’re proud of and put them in a key achievements subsection.
Retail CV—Key Achievements
Key achievements:
Regularly exceeded quarterly goals in key metrics (e.g. profit and sales) by up to 200%.
Led a £1.5M store overhaul to accommodate workshop and live performance spaces that brought in an extra £250K profit in the first quarter of operation.
Elevated the store to #1 statewide in staff and customer satisfaction surveys in 2017.
Retail CV Example—Key Achievements
Key achievements:
Regularly exceeded the selling goal for each fiscal month by up to 15%.
Promoted to Assistant Manager within a year.
Remember:
Responsibilities + Numbers = Achievements
And one more thing.
Put your retail CV skills in a separate section to give them the visibility they deserve.
A word of caution:
Make sure the skills you put on a CV for retail are the right ones. So, revisit the job listing to see what retail skills are mentioned.
Have those skills?
Put them on your retail CV.
Top Retail Skills
Soft Skills
Customer service
Oral and written communication
Collaboration
Interpersonal skills
Problem-solving
Interpersonal skills
Sales techniques
Customer service
Relationship building
Leadership
Adaptability
Hard Skills
Product knowledge
Inventory management
Merchandising
POS (Shopify, Quickbooks, Loyverse)
Conflict resolution
MS Office
Team management
Budgeting
Negotiating
Conflict resolution
Strategic planning
Sales techniques
Expert Hint: Don’t put too many skills on your retail CV. Limit yourself to up to ten, and stick to the ones you’re really good at. This way you’ll avoid the so-called presenter’s paradox.
The ResumeLab builder is more than looks. Get specific content to boost your chances of getting the job. Add job descriptions, bullet points, and skills. Easy. Improve your CV in our CV builder now.
Nail it all with a splash of colour, choose a clean font, highlight your skills in just a few clicks. You’re the perfect candidate and we’ll prove it. Use the ResumeLab builder now.
4. Turn Boring Education Into a Reason to Hire You
Education matters.
Especially on an entry-level retail CV whose experience section looks like it’s awaiting a major delivery.
Expert Hint: As your career progresses, the recruiter’s attention will naturally turn to your professional experience. If you’re making a retail manager CV, limit the education section to the graduation date, school name, and degree.
5. Sprinkle Your Retail CV With These Extra Sections
BOGOF is the way to go.
So—
Throw in a couple of extras to your retail CV.
But don’t just add anything.
Pick out the relevant things that show you’re a well-rounded candidate, and a cool person to hang around.
Interests on a CV—you’ll be spending a lot of time at work, it’s nice to have interesting people around.
Knowledge of foreign languages—this always comes in handy. Always.
Retail CV—Certifications
SPIN® Selling Certification
PMP—Project Management Professional
WHY Discovery Course
Retail Associate CV—Interests
Consumer electronics
Postmodern architecture
Retail Salesman CV—Languages
Spanish (Bilingual)
French (Advanced)
Expert Hint: Make your application twice as effective with a retail CV cover letter. Less than 50% of the candidates write retail CV cover letters. Yet, more than 50% of the hiring managers would like to read one.
Double your impact with a matching CV and cover letter combo. Use our cover letter builder and make your application documents pop out.
Want to try a different look? There’s 18 more. A single click will give your document a total makeover. Pick a cover letter template here.
Key Points
To write a retail CV that lands you an interview, make sure to:
Choose the best retail CV template. A retail sales associate CV doesn’t need to have such a spacious experience section as a retail manager CV.
Make your retail sales CV look great. Keep it short and sweet. Use white space to your advantage. Include only your relevant retail experience.
Reply to a particular job ad. The retail CV skills you put on your CV must target a specific job opening.
Make the most of your education. Use this section to your advantage on a retail CV with no (or little) experience.
Throw in something extra. Prove to the recruiter you’re a candidate to be reckoned with. Your professional certifications, interests, and knowledge of foreign languages testify to your professionalism and growth mindset
Questions on how to write the best retail CV? Want to share advice on how to prepare a CV for retail jobs (store clerk CV or sales associate CV)? We’d love to hear from you. Leave your comment below.
About ResumeLab’s Editorial Approach
At ResumeLab, excellence lies at the heart of our values, underpinning our promise to provide outstanding career resources. Our team of career experts meticulously assesses each article in line with our editorial guidelines, guaranteeing our content's high quality and dependability. We consistently engage in original research, illuminating the nuances of the job market and earning acclaim from various influential news outlets. Our commitment to delivering professional career advice draws millions of readers to our blog annually.
Maciej is a career expert with experience in the education management field. He delivers professional advice concerning every step of the job hunt, starting with finding internships to landing executive positions. His mission is to help readers spot the right job opportunity and write a CV that gets them exactly where they want to be.