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Sales Cover Letter: Examples & Ready-To-Use Templates

Ready to open new doors and close impressive deals at that sales job? We’ll teach you how to write the best cover letter for sales associates, representatives, or managers.

Christian Eilers, CPRW
Career Expert
Sales Cover Letter: Examples & Ready-To-Use Templates

Old school salespeople know “ABC” as “Always Be Closing.”

For newer sales managers and sales associates, relationships matter more, so “ABC” stands for “Always Be Connecting.”


To land that job, your sales cover letter has got to do both: connecting with them on a personal level and then closing the deal that earns you an interview.

Easy peasy.

In this article, you’ll get:

  • Two sample customer service cover letters: for experienced and entry-level sales representatives.
  • Step by step tips on how to write a sales cover letter sure to get you job interviews.
  • A sales cover letter template for you to copy, adjust to your specifications, and have ready in under 15 minutes.

Save hours of work and get a cover letter like this. Pick a template, fill it in. Quick and easy. Choose from 21 cover letter templates and download your cover letter now.

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CREATE YOUR COVER LETTER NOWsales cover letter example

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Looking for other cover letter examples for sales positions? See:

Haven't written your CV yet? See:

Let’s check out two salesperson cover letter examples to start things off:

1. Sales Cover Letter Examples

Let’s have a look at Melvin.

Melvin’s the oldest of the Rios siblings, 5-foot-9, and an expectant father.

But—the lead-in to capture the director of sales’ attention needs more. Melvin should highlight his sales certification, sales skills, and a wealth of sales experience. This is all perfect, because Melvin is moving up the ladder, applying for the open position of sales management trainee.

Take a look at how he markets himself in this sales manager cover letter sample:

Example #1: Mid-Level Sales Candidate 

Melvin Rios 

Certified Professional Sales Person (CPSP)




September 25, 2019

Cynthia Kirkland

Head of Sales

Furious Flavours Drink Company

469 Hewes Avenue

Baltimore, MD 21201

Dear Cynthia:

Currently, I am an inside sales representative of food products seeking a managerial role, so I was quite happy to see your opening for a sales manager trainee at Furious Flavours Drink Company. With my Bachelor of Science in Marketing, more than 3 years of experience as a sales rep, and competence in high-volume purchasing, I am confident that I make a strong sales management candidate.

In the job listing, it mentions you’re looking for experienced sales representatives with strong communication and leadership skills who are ready to train for a position in sales management. As a 3-year “veteran” of Florida Food Services, I was one of the more senior sales representatives on staff, having come on board at the very beginning of the company’s existence. Although I didn’t hold the title, I had my sales management duties and responsibilities in my last year there, such as interviewing new candidates, training and onboarding, and approving large invoices. During my employment at FFS, I had over £1.5 million in sales, introduced 27 new business clients, and helped to train 30+ new sales reps. I’m sure I could bring these same high standards to work at Furious Flavours Drink Company.

Aside from the fact that I believe I’d make a great sales manager, I also simply and genuinely love your brand. Ever since I learned about Furious Flavours, I’ve been a huge fan, from the products you put out to how healthy they are to consume. I would be honoured to be a part of your sales team, and I’d be honestly proud to promote the Furious Flavours brand. 

Could we schedule a phone call or in-person chat so I could discuss for you how I can help bring the same sales figures over to Furious Flavours?


Melvin Rios 



Not bad, right?

But, what if you’re writing a sales associate cover letter with no experience?

It’s just as easy.

Meet Melissa, Melvin’s little sister.

Being a few years younger than Melvin, Melissa has just now finished university. She’s looking to get her first adult job as a junior sales rep.

Though she’s never worked in sales before, she uses her cover letter to show that she’s still a top contender.

Here’s her sample sales representative cover letter:

Example #2: Entry-Level Candidate (No Experience)

entry-level sales CV example

Melissa Rios 




September 25, 2019

Cynthia Kirkland

Sales Director

Furious Flavours Drink Company

469 Hewes Avenue

Baltimore, MD 21201

Dear Cynthia:

As a fresh university graduate with great communication skills, excellent time management, and unwavering resilience, I am ecstatic to apply for the junior sales representative position at Furious Flavours. Combining those skills with my penchant for healthy competition and friendly rivalry, I believe I have what it takes to be a great choice for the role.

According to the job description, you’re searching for applicants who’ll be able to clearly communicate, generate lucrative sales leads, and nurture ongoing business relationships. As a university student majoring in business management, my studies focused on business and client relationships, leadership, and marketing methods. Also, during my studies, I was employed as a barista for a non-chain cafe, and I was instrumental in creating much of their sales campaigns (e.g., specials) and marketing promotions on social media. I know that I would bring this same drive and determination to work as a junior sales associate at Furious Flavours.

It would be wonderful if you granted me the time to discuss your upcoming sales campaigns, obstacles, and objectives so I could show you how I may help with them in the upcoming quarter.


Melissa Rios 



There you have it— 

You’ve just seen two salesperson cover letter samples sure to seal the deal.

Now let’s fix yours up. 

We’re about to teach you how to write your cover letter, and we’ll give you easy, fill-in-the-blanks examples to use for yourself.

Also, what about your sales CVs? You can’t sell yourself compellingly without a great CV for sales jobs. Have a look at this guide and example: Sales Associate CV Sample (Examples & 25+ Writing Tips)

Haven't found what you're looking for? Check all our cover letter examples.

2. How to Write a Cover Letter for Sales Jobs Step by Step (Template)

Here’s how to write a cover letter for sales positions:

1. Follow Formal Formatting Rules on a Sales Cover Letter

There’s a high churn rate when it comes to sales directors and HR staff taking in cover letters—dozens come in each day, but they’ll only hold on to a select few for an interview.

How can your sales position cover letter beat out the others?

To make sure yours doesn’t get dismissed at the very start, format your cover letter effectively. 

Here’s how to format a sales cover letter template:

  • Left-align all the parts of a cover letter, from info at the top to your complimentary close.
  • Use single line spacing in your body text, and leave a 1-inch border around all the edges of your food or pharma sales cover letter.
  • Select the best font for a cover letter, ideally one that matches your sales associate CV and is easy to read.
  • Keep your sales rep cover letter down to a single page; any more should be trimmed down.

Expert Hint: One study from the Journal of Business & Industrial Marketing documented a strong correlation between presentation skills and sales performance. Your sales cover letter is a presentation in itself, so if you do it right, you’ll show you’re a solid contender for the position.

2. Create a Professional Cover Letter Header with Contact Information

A cover letter is like a sales funnel, where an interview is the “action” at the narrow, bottom end.

And, like the sales funnel, you’ve got to start at the top.

Here, that’s your sales cover letter header.

It’s quite easy— 

Since it’s a formal letter, the best sales cover letter will be formatted like a business document. Put your details on top, the date of writing next, followed by the recipient’s name, title, and company details.

Here’s a simple template to follow:

Saleswoman / Salesman Cover Letter Example Template

[Your Name]

[Your Professional Title] (Optional)

[Your Phone Number]

[Email Address]

[LinkedIn Profile]

[Long Date]

[Sales Manager’s Full Name]

[Sales Manager’s Professional Title]

[Company Name]

[Company Street Address]

[City, State, Zip Code]

To provide the employer with the most effective job application, make your cover letter header match the header on your sales representative CV.

3. Introduce Yourself and Describe the Sales Job to Which You’re Applying

Cold calling is tough, and it’s one of the most dreaded duties of any inside sales position.


Where in cold calling you can create and nurture a working relationship over time, a cover letter intro has to intrigue the employer enough to read further. You want them to check out your CV and call you in for an interview.

So, to be effective, start by using the HR manager’s name. You can locate their name on the company’s website, LinkedIn, or by calling up the receptionist.

Next, use the first paragraph of your sales introduction letter to introduce yourself and identify the specific sales position you’re aiming for. Go on to describe your sales skills, marketing experience, and professional background.

Here’s an example:

Sales Cover Letter Sample: Intro Statement

Dear [Sales Manager’s Name]:

I was elated when I stumbled upon the opening for a [Specific Sales Job Position] position at [Company Name]. Having [###] years of sales experience and a strong background in [Sales Skills, e.g., Lead Qualification, Prospecting, Relationship Building, Customer Needs Analysis, etc.], I know that I would make a top candidate for your sales and marketing efforts.

Expert Hint: Don’t be afraid to move away from formality on a sales cover letter. A study by the Journal of Organisational Behaviour found that displays of creativity helped to enhance sales effectiveness, meaning being creative here may show employers you’ll be a kick-ass hire.

Double your impact with a matching CV and cover letter combo. Use our cover letter builder and make your application documents pop out.

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Want to try a different look? There’s 18 more. A single click will give your document a total makeover. Pick a cover letter template here.

4. Talk Up Relevant Sales Skills & Marketing Abilities

If you’ve handled sales in the past, you know the value of a powerful positioning statement to address the client’s needs, concerns, and pain points.

Use this second paragraph the same way— 

First, go to the sales job description and find the requirements section. Use those to determine the company’s pain points. Then, describe how your skills and experience make you the best candidate capable to drive them into future success.

If it’s not an open position but a company that you’re interested in, reference specific information about the company or the market that would affect that company – for example, ‘With your recent acquisition of (blank)...’ or ‘I saw that your competitor (blank) recently launched a next generation product...’
Tom McGeeVP & GM of Sales & Marketing, Lucas Group

Here's how:

Example Cover Letter for Sales Associate: Middle Paragraph

In the job advertisement I found on [Job Board or Website], you mentioned that you are searching for a [Sales Job Position] having experience in [List a Particular Job Requirement or Two]. In my current job at [Name of Company],I was instrumental in [List Specific Duties and Responsibilities, Using Numbers to Quantify Whenever Possible]. I am confident that the knowledge and experience I’ve gained will be able to translate into similar results at [Company Name].

Talk up your conversion rate metrics, net promoter scores (NPS), closed-won to closed-lost ratio, and lifetime value of the clients you managed. The more specific you are, the easier it is for the sales manager or hiring manager to see you in the role.

Include specific numbers whenever possible to illustrate what you've accomplished. This include sales numbers, people you've trained, customers you speak with on a daily basis. This will give the hiring manager concrete details on your experience.
Amy NguyenBusiness Communications Lecturer at California State University, Los Angeles

Expert Hint: Moving up from a sales associate to a sales manager may be harder than a simple promotion. A study by the American Psychological Association found that employers value a whole different set of skills. If you're aiming to reach the next rung of the ladder, don't list exactly the same skills and abilities on a sales supervisor CV as you would on one for sales reps.

5. Explain Why You’d Like to Sell on Their Behalf

Whether you’re writing a cover letter for retail sales or medical sales cover letter, now it’s time to shower them with praise.

In the third paragraph, explain why you’re particularly interested in this company, rather than just a sales job anywhere.

Of course, they want to know about your sales representative skills and experience. But—they also want to make sure you’re the right fit for their sales team and company (e.g., company culture).

Here’s what I mean by that:

Sample Cover Letter Sales Jobs Motivation Statement

I have admired [Company Name] very much, due to the fact that [Something That Impresses You, e.g., Contributions, Company Values, Products or Services, etc.]. These values easily reflect my own personal beliefs and alignment. I would be very honoured to be chosen to work at [Company Name].

6. Finish Using a Powerful CTA as a Value Proposition

You’re now at the bottom of the cover letter sales funnel.

One more thing to tweak before you send it off— 

Ending the cover letter.

Here, ask for a meeting or a call. Emphasise your value proposal. 

Here’s a sample sales cover letter closing for reference:

Sample Cover Letter for Sales Jobs: Call to Action & Formal Closing

Could I book some time with you for a brief call or meeting to chat about how I may be able to help [Company Name] achieve its upcoming sales goals, targets, and objectives?


[Digital Version of Signature]

[Full Name]

[Phone Number]

[Email Address]

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Nail it all with a splash of colour, choose a clean font, highlight your skills in just a few clicks. You’re the perfect candidate and we’ll prove it. Just pick one of 18 CV templates and get started now.

Key Points

Let’s conclude— 

Here’s what to remember when writing a cover letter for sales jobs:

  • Format sales rep cover letters before you start the writing process.
  • Address sales associate or sales manager cover letters directly to the employer.
  • Introduce yourself, identify the sales position you’re applying for, and give a brief summary of your sales background, experience, and skills.
  • Consult the sales job description and use the middle paragraph to focus on how you are the best sales candidate to help this company meet upcoming challenges.
  • Give a statement about what impresses you and attracts you to this particular company.
  • Close the deal with a call to action and a formal sign-off.

Got any questions on pharmaceutical sales cover letters or cover letters for inside or outside sales? Need further sales cover letter samples? Let’s chat here in the comment section, and thanks for reading!

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Christian Eilers, CPRW
Career expert who has been sharing his expert knowledge since 2017. His advice will guide you smoothly through all recruitment processes: from job hunting to getting a promotion. Christian offers comprehensive advice on career development and each step of the job search, from start to finish and beyond. His guides cover looking for new jobs, sending application documents such as resumes and cover letters, acing interview questions, and settling into the new position. Since 2017, he has written over 200 in-depth, meticulously-researched career advice articles in collaboration with the most renowned career experts in the world. Hundreds of thousands of readers visit Christian’s articles each month. Christian majored in Communication & Culture, Anthropology at the City University of New York. In his spare time, he enjoys traveling and learning about cultures and traditions from around the world.

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